Aufsätze in referierten Fachzeitschriften

Schmidt, St.; Hennigs, N.; Langner, S.; Limbach, M. (2013): The Explicit and Implicit Impact of Sport Sponsorship, in: Marketing Review St. Gallen, Vol. 30, Number 1, pp. 58-70. doi: 10.1365/s11621-013-0189-y. Download publication.

Wuestefeld, T.; Hennigs, N.; Schmidt, St.; Wiedmann, K.-P. (2013): Brand Heritage and the Impact upon Reputation: Corporate Roots as a Vision for the Future, in: Corporate Reputation Review (forthcoming).

Wuestefeld, T.; Hennigs, N.; Schmidt, St.; Wiedmann, K.-P. (2012): The impact of brand heritage on customer perceived value, in: der markt - International Journal of Marketing, Vol. 51, Numbers 2-3, pp. 51-61.

Wiedmann, K.-P.; Hennigs, N.; Schmidt, St.; Wuestefeld, T. (2011): The Importance of Brand Heritage as a Key Performance Driver in Marketing Management, in: Journal of Brand Management, Vol. 19, Number 3, pp. 182-194.

Wiedmann, K.-P.; Hennigs, N.; Schmidt, St.; Wuestefeld, T. (2011): Drivers and Outcomes of Brand Heritage: Consumers’ Perception of Heritage Brands in the Automotive Industry, in: Journal of Marketing Theory and Praxis, The Use of Partial Least Squares (PLS) to Address Marketing Management Topics, Special Issue, Vol. 19, Number 2, pp. 205-220.

Bücherpublikationen

Wiedmann, K.-P.; Schmidt, St.; Langner, S. (2010): Verhaltenswissenschaftliche Markenanalyse - Einsatz impliziter und expliziter Messmethoden zur Erfassung der Wirkung von Marken, in: Wiedmann, K.-P. (Hrsg.): Ganzheitliches Marketing und Management, Südwestdeutscher Verlag, Saarbrücken.

Beiträge in Herausgeberbänden und Handbüchern

Hennigs, N.; Wiedmann, K.-P.; Schmidt, St.; Langner, S.;  Wuestefeld, T. (2013): Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength, in: Wiedmann, K.-P.; Hennigs, N. (Eds.): Luxury Marketing; A Challenge for Theory and Practice , Springer Gabler, pp. 341-357.

Wiedmann, K.-P.; Hennigs, N.; Schmidt, St.; Wuestefeld, T. (2012): The Perceived Value of Brand Heritage and Brand Luxury - Managing the Effect on Brand Strength, in: Diamantopoulos, A.; Fritz, W.; Hildebrandt, L. (Eds.): Quantitative Marketing and Marketing Management - Marketing Models and Methods in Theory and Practice, Springer Gabler, pp. 563-583.

Wiedmann, K.-P.; Hennigs, N.; Wuestefeld, T.; Schmidt, St. (2011): Web Mining im eCommerce - Diagnostik und Therapie der User Experience von Online-Shops zur Optimierung der Konversionsrate, in: Wagner, U.; Wiedmann, K.-P.; von der Oelsnitz, D. (Hrsg.): Das Internet der Zukunft - Bewährte Erfolgstreiber und neue Chancen, Gabler, Wiesbaden, S. 227-243.

Wiedmann, K.-P.; Schmidt, St. (2011): Data Mining im Vertriebsmanagement, in: Homburg, C.; Wieseke, J. (Hrsg.): Handbuch Vertriebsmanagement: Strategie - Führung - Informationsmanagement - CRM, Gabler, Wiesbaden, S. 357-378.

Konferenz- / Kongress- / Tagungsbeiträge

Schmidt, St.; Langner, S.; Hennigs, N.; Wiedmann, K.-P. (2013): Me, Myself and My Brands: Implicit and Explicit Individual-Brand Motivational Fit and Effect on Consumer Perception and Behavior, Paper presented at the 2013 AMA Winter Marketing Educators' Conference, Las Vegas, NV, February 15-17, 2013.

Langner, S.; Hennigs, N.; Schmidt, St.; Wiedmann, K.-P. (2012): Explicit and Implicit Measures of Brand Information Processing and its Impact on Brand Perception and Brand-related Behavior, Paper presented at the 2012 AMA Summer Marketing Educators' Conference, Chicago, IL, August 17-19, 2012.

Hennigs, N.; Schmidt, St.; Wuestefeld, T.; Wiedmann, K.-P. (2012): Brand Heritage in the Luxury Industry: Creating and Delivering Continuous Value to Consumers, Paper presented at the 2012 AMA Summer Marketing Educators' Conference, Chicago, IL, August 17-19, 2012.

Schmidt, St.; Hennigs, N.; Langner, S.; Wiedmann, K.-P. (2012): Do They Know How They Feel About Your Brand? Explicit and Implicit Antecedents of Brand Perception and Buying Intention, Paper presented at the 2012 Global Marketing Conference, Seoul, Republic of Korea, July 19-22, 2012.

Wiedmann, K.-P.; Hennigs, N.; Schmidt, St.; Wuestefeld, T. (2011): The Impact of Brand Heritage on Corporate Reputation and Related Effects on Customer Perceived Value, Paper presented at the 2011 ANZMAC Annual Conference, Perth, Western Australia, November 28-30, 2011.

Wiedmann, K.-P.; Hennigs, N.; Schmidt, St.; Wuestefeld, T. (2011): The Importance of Brand Heritage: Delivering Value to Consumers in Turbulent Times, Paper presented at the 2011 AMA Summer Marketing Educators' Conference, San Francisco, CA, August 5-7, 2011.

Wiedmann, K.-P.; Hennigs, N.; Wuestefeld, T.; Schmidt, St. (2011): Luxury Brands in a Tumultuous Global Economy: The Crucial Role of Customer Perceived Value, Paper presented at the 2011 AMA Summer Marketing Educators' Conference, San Francisco, CA, August 5-7, 2011.

Wiedmann, K.-P.; Hennigs, N.; Schmidt, St.; Wuestefeld, T. (2011): Value-Based-Perception of Brand Heritage: Exploring Consumer Attitudes toward Heritage Brands in the Automotive Industry, Paper presented at the 10th International Conference Marketing Trends, Paris, France, January 20-22, 2011.

Wiedmann, K.-P.; Hennigs, N.; Schmidt, St.; Wüstefeld, T. (2010): Heritage as Safe Haven in Turbulent Times: Consumer Perception of Brand Heritage in the Automotive Industry, Paper presented at the 2010 Global Marketing Conference, Tokyo, Japan, September 9-12, 2010.

Sonstige Veröffentlichungen

Hennigs,N.; Schmidt, St. (2012): Neuroökonomische Marketingforschung. Bestimmung ganzheitlicher Markenwirkung anhand expliziter und impliziter Erhebungstechniken, in: Beiheft zum BVM inbrief August 2012, Kongress-Spezial, Beiträge aus dem Wettbewerb zum Best. Paper auf dem 47. Kongress der Deutschen Marktforschung, S. 32-35. Download publication.

Schmidt, St. (2012): Einsatz von Data Mining in der verhaltenswissenschaftlichen Marketingforschung: Theoretische Herleitung und empirische Bestimmung der kausalanalytischen Wirkungsbeziehungen von Brand Heritage auf zentrale Markenkonstrukte für ein wissensgetriebenes Markenmanagement, Dissertation, Technische Informationsbibliothek u. Universitätsbibliothek Hannover.

Wiedmann, K.-P.; Gückel, R.; Kondering, W.; Schmidt, St.; Wuestefeld, T. (2010): Die Wirkung von Reputation und User Experience auf das Kundenverhalten im Internet, Schriftenreihe Marketing Management, Hannover.