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Logo: Institut für Marketing und Management/Leibniz Universität Hannover
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Logo: Institut für Marketing und Management/Leibniz Universität Hannover
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Jannick Bettels - Veröffentlichungen

2018

Wiedmann, K.-P.; Haase, J.; Bettels, J.: Multisensory product design – An eye-tracking experiment on driving safety and product evaluationtransfer Werbeforschung & Praxis, 64(4), forthcoming.

Wiedmann, K.-P.; Haase, J.; Bettels, J.; Reuschenbach, C.: It’s not all about function: Investigating the effects of visual appeal on the evaluation of industrial products using the example of product color. Journal of Product and Brand Management, 29(3), forthcoming.

Haase, J., Wiedmann, K.-P.; Bettels, J.: Sensory imagery in advertising: How the senses affect perceived product design and consumer attitude. Journal of Marketing Communicationsforthcoming.

Haase, J.; Wiedmann, K.-P.; Bettels, J.; Labenz, F.: How to best promote my product? Comparing the effectiveness of sensory, functional and symbolic advertising content in food marketing. British Food Journal, 120(8), 1792-1806.

Labenz, F.; Wiedmann, K.-P.; Bettels, J.; Haase, J.: Sensory stimuli in print advertisement – Analyzing the effects on selected performance indicators. Journal of International Business Research and Marketing, 3(2), 7-15.

Wiedmann, K.-P.; Haase, J.; Bettels, J.: Sensory imagery in the context of beverages: How the senses affect product design and attitude. Paper presented at the 2018 AMS World Marketing Congress, Porto, Portugal, June 27-29, 2018.

Wiedmann, K.-P.; Haase, J.; Bettels, J.: Challenges of exploring the perception and impact of sensory communication. Paper presented at the 2018 AMS World Marketing Congress, Porto, Portugal, June 27-29, 2018.

Wiedmann, K.-P.; Bettels, J.: What Kind of Product Do I Expect From This Brand? The Imagery Effects of Brand Logo Symmetry on Product Design. Paper presented at the 2018 AMS Annual Conference, New Orleans, USA, Mai 23-25, 2018.

Wiedmann, K.-P.; Bettels, J.; Haase, J.: Vertical vs. Horizontal Packaging Design: Investigating the Effects of Packaging Form on Consumers' Perception of Utilitarian Food Products. Paper presented at the 2018 AMS Annual Conference, New Orleans, USA, Mai 23-25, 2018.

Wiedmann, K.-P.; Haase, J.; Bettels, J.; Labenz, F.: Advertising Design in Food Marketing: Comparing the Effectiveness of Sensory, Functional and Symbolic Ad Content for Product Evaluation. Paper presented at the 2018 AMS Annual Conference, New Orleans, USA, Mai 23-25, 2018.

2017

Wiedmann, K.-P.; Haase, J.; Bettels, J.: Sensory Marketing in a Business-to-Business Context: Investigating the Effects on Product Design, Attitude, and Customer Behavior. Paper presented at the 2017 Summer AMA Conference, San Francisco, USA, August 4-6, 2017.

Wiedmann, K.-P.; Labenz, F.; Haase, J.; Bettels, J.: The Role of Multisensory Marketing and Customer Experience in the Luxury Hotel Industry. Paper presented at the 2017 Summer AMA Conference, San Francisco, USA, August 4-6, 2017.

Wiedmann, K.-P.; Haase, J.; Labenz, F.; Bettels, J.: Utilizing the explicit and implicit sensory perception in gastronomy: Investigating the effects on selected brand-related performance indicators. Paper presented at the 2017 Global Brand Conference, Kalmar, Sweden, April 26-28, 2017.

Wiedmann, K.-P.; Labenz, F.; Bettels, J.; Haase, J.: The potential of sensory stimuli in print advertisement: Analyzing the effects on product design, brand experience, brand perception and consumer behavior. Paper presented at the 2017 Global Brand Conference, Kalmar, Sweden, April 26-28, 2017.