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Logo: Institut für Marketing und Management/Leibniz Universität Hannover
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Logo: Institut für Marketing und Management/Leibniz Universität Hannover
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Evmorfia Karampournioti - Veröffentlichungen

Aufsätze in referierten Fachzeitschriften

Schmidt, St.; Langner, S.; Hennigs, N.; Wiedmann, K.-P.; Karampournioti, E.; Lischka, G. (2017): The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge, in: Cogent Psychology (forthcoming).

Hennigs, N.; Schmidt, St.; Karampournioti, E.; Labenz, F. (2017): Measuring Brand Performance in the Cruise Industry: Brand Experiences and Sustainability Orientation as Basis for Value Creation, in: International Journal of Services Technology and Management, Vol. 23, Number 3, DOI: 10.1504/IJSTM.2017.085473.

Hennigs, N., Jung, J., Schmidt, S., Karampournioti, E., Wiedmann, K. P., & Labenz, F. (2017): Sustainability excellence and brand experience in the cruise industry: a cross-cultural comparison, in: Luxury Research Journal, 1(3), pp. 240-259.

Wiedmann, K-P., Karampournioti, E., Hennigs, N. (2016): And They Lived Happily Ever After–The Value of Storytelling in Consumer-Brand Interaction, in: The European Business Review, November - December 2016, pp. 63 - 66.

Beiträge in Herausgeberbänden und Handbüchern

Hennigs, N., Karampournioti, E., Wiedmann, K. P. (2017): Anything Worth Doing: The Ambiguity of Values in Sustainable Luxury, in: Subramanian Senthilkannan Muthu, Miguel Angel Gardetti (Eds.): Sustainable Management of Luxury, Springer Science+Business Media, pp. 449-466.

Hennigs, N., Karampournioti, E., Wiedmann, K.-P. (2016): Do as You Would Be Done by: The Importance of Animal Welfare in the Global Beauty Care Industry, in: Subramanian Senthilkannan Muthu, Miguel Angel Gardetti (Eds.): Green Fashion, Volume 1, Springer Science+Business Media, pp. 109-125.

Schmidt, St.; Hennigs, N.; Behrens, S.; Karampournioti, E. (2015): The Luxury of Sustainability: Examining Value-Based Drivers of Fair Trade Consumption, in: Gardetti, M.A.; Muthu, S.S. (Eds.): Handbook of Sustainable Luxury, Textiles, and Fashion, Volume 2, Environmental Footprints and Eco-design of Products and Processes, Springer Gabler, pp. 121-136. Download publication.

Konferenz- / Kongress- / Tagungsbeiträge

Karampournioti, E.; Wiedmann, K-P; Schmidt, St.; Albertsen, L.; Langner, S. (2018): The Value of Sustainability: A Three Dimensional Approach for Assessing Explicit and Implicit Effects of Brand Sustainability, Paper accepted for presentation at the 2018 Academy of Marketing Science Annual Conference, New Orleans, LA, Mai 23-25, 2018.

Albertsen, L.; Wiedmann, K.-P.; Karampournioti, E.; Langner, S. (2018): Consumer’s Acceptance of Food Innovations - Effects on Product Perception and Consumer Behavior, Paper accepted for presentation at the 2018 Academy of Marketing Science Annual Conference, New Orleans, LA, Mai 23-25, 2018.

Langner, S.; Schmidt, St.; Lischka, G.; Karampournioti, E.; Albertsen, L. (2018): Feel the Grip and Smell the Freedom – Assessing the Impact of Sensory Packaging on Implicit and Explicit Brand Knowledge. Paper accepted for presentation at the 2018 Academy of Marketing Science Annual Conference, New Orleans, LA, Mai 23-25, 2018.

Wiedmann, K.-P.; Albertsen, L.; Langner, S.; Karampournioti, E.; Schmidt, St. (2017): Consumer’s Perception of Sustainable Food Innovations: Effects on Perceived Risk, Perceived Benefit, and Attitude Strength, Paper accepted for Presentation at the 2017 AMA Summer Marketing Educators' Conference, San Francisco, CA, August 4-6, 2017.

Wiedmann, K.-P.; Karampournioti, E.; Hennigs, N.; Schmidt, St.; Albertsen, L. (2017): Welcome to Brand-Topia: The Role of Transportation and Identification in Brand Storytelling, Paper accepted for Presentation at the 2017 Academy of Marketing Science Annual Conference, San Diego, CA, May 24-26, 2017.

Wiedmann, K.-P.; Karampournioti, E. (2017): Will Storytelling Be Able to Let the Old Dream of Marketing for a Better World Come True? Developing a Conceptual Framework of a Transformative Storytelling Approach” and Sketching an Agenda for Joint Research Efforts, Paper accepted for Presentation at the 2017 Academy of Marketing Science Annual Conference, San Diego, CA, May 24-26, 2017.

Wiedmann, K.-P.; Albertsen, L.; Langner, S.; Karampournioti, E.; Schmidt, St. (2017): Thought For Food: The Impact of Sensory Perceptions on Implicit and Explicit Attitudes Toward A Product, Paper accepted for Presentation at the 2017 Academy of Marketing Science Annual Conference, San Diego, CA, May 24-26, 2017.

Wiedmann, K.-P.; Hennigs, N.; Karampournioti, E. (2016): Your pain is my gain: Characteristics and behavior of consumer psychopaths”, Paper presented at the 2016 Global Marketing Conference, Hong Kong, Hong Kong, July 21-24, 2016.

Wiedmann, K.-P.; Schmidt, St.; Langner, S.; Reiter, P.; Albertsen, L.; Karampournioti, E. (2016): Magical Repute - The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment, Paper presented at the 2016 Academy of Marketing Science Annual Conference, Orlando, FL, May 18-21, 2016.

Langner, S.; Schmidt, St.; Hennigs, N.; Karampournioti, E.; Albertsen, L. (2016): Words Have Meaning and Names Have Power - Assessing The Appeal of Personalization of Perceiving One's Own Name On Coke Bottles, Paper presented at the 2016 Academy of Marketing Science Annual Conference, Orlando, FL, May 18-21, 2016.

Hennigs, N.; Schmidt, St.; Langner, S.; Karampournioti, E.; Albertsen, L. (2016): Where there's smoke, there's fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette packages, Paper presented at the 2016 Academy of Marketing Science Annual Conference, Orlando, FL, May 18-21, 2016.

Schmidt, St.; Langner, S.; Hennigs, N.; Albertsen, L.; Karampournioti, E. (2016): With Joyful Flow: The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment, Paper presented at the 2016 Academy of Marketing Science Annual Conference, Orlando, FL, May 18-21, 2016.

Karampournioti, E., Hennigs, N., Wiedmann, K-P. (2016): Because They´re Worth It: The Importance of Animal Welfare in the Global Cosmetics Industry, Paper presented at the 2016 International Marketing Trends Conference, Venice, January 21-23, 2016.

Hennigs, N.; Schmidt, St.; Langner, S.; Karampournioti, E.; Albertsen, L. (2016): My Paradise is over the Ocean: Brand Experiences and Sutainability Orientiation in the Cruise Industry, Paper presented at the 2016 International Marketing Trends Conference, Venice, January 21-23, 2016.

Wiedmann, K.-P.; König, J.C.L.; Karampournioti, E. (2015): Improving Consciousness for Sustainable Consumption and its Implementation in concrete Customer Behavior via Storytelling – A Challenge for Social Marketing Research, Paper presented at the 12th World Congress of the Academy of Global Business Advancement, Kuala Lumpur, Malaysia, November 16-17, 2016.

Schmidt, St., Langner, S.; Hennigs, N., Schiessl, M.; Karampournioti, E. (2015): Anthropomorphic Frame Effects of Sustainability Communication on Implicit and Explicit Attitudes, Paper presented at the 2015 AMA Summer Marketing Educators' Conference, Chicago, IL, August 14-16, 2015.

Hennigs, N.; Schmidt, St.; Wiedmann, K.-P.; Labenz, F.; Karamournioti, E. (2015): The Greener Wave of Life: Brand Experiences and Sustainability Orientation in the Cruise Industry, Paper presented at the 2015 AMA Summer Marketing Educators' Conference, IL, August 14-16, 2015.

Hennigs, N.; Schmidt, St.; Labenz, F.; Karampournioti, E. (2015): The Spirit of Cruising the Ocean . Customer Experiences and Value Orientation in Luxury Tourism, Paper presented at the 2015 Global Fashion Management Conference, Florence, Italy, June 25-28, 2015.