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Logo: Institut für Marketing und Management/Leibniz Universität Hannover
Logo Leibniz Universität Hannover
Logo: Institut für Marketing und Management/Leibniz Universität Hannover
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Levke Albertsen - Veröffentlichungen

Aufsätze in Fachzeitschriften

Schmidt, St.; Limbach, M.; Langner, S.; Wiedmann, K.-P.; Albertsen, L.; Reiter, P. (in press): Official Sports Sponsorship Fortress versus Ambush Marketing Attack: Investigating the Impact on Implicit and Explicit Brand Knowledge, in: International Journal of Sports Marketing and Sponsorship, (forthcoming).

Schmidt, St.; Niedernolte, F.; Albertsen, L.; de Lopez, C.; Reiter, P.; Langner, S. (2017): Customer Insights that Drive Social Enterprises, in: Marketing Review St. Gallen, Vol. 34, Number 3, pp. 30-40.

Aufsätze in Praktikerfachzeitschriften

Schmidt, St.; Buckler, F.; Hennigs, N.; Rothensee, M.; Albertsen, L. (2015): Brand Insights 4.0 - An Effective Tool in the Hands of Brand Managers, in: The European Business Review, Issue 4 (July/August), pp. 62-67.

Konferenz- / Kongressbeiträge

Wiedmann, K.-P.; Albertsen, L.; Langner, S.; Karampournioti, E.; Schmidt, St. (2017): Consumer’s Perception of Sustainable Food Innovations: Effects on Perceived Risk, Perceived Benefit, and Attitude Strength, Paper presented at the 2017 AMA Summer Marketing Educators' Conference, San Francisco, CA, August 4-6, 2017.

Wiedmann, K.-P.; Karampournioti, E.; Hennigs, N.; Schmidt, St.; Albertsen, L. (2017): Welcome to Brand-Topia: The Role of Transportation and Identification in Brand Storytelling, Paper presented at the 2017 Academy of Marketing Science Annual Conference, San Diego, CA, May 24-26, 2017.

Wiedmann, K.-P.; Albertsen, L.; Langner, S.; Karampournioti, E.; Schmidt, St. (2017): Thought For Food: The Impact of Sensory Perceptions on Implicit and Explicit Attitudes Toward A Product, Paper presented at the 2017 Academy of Marketing Science Annual Conference, San Diego, CA, May 24-26, 2017.

Schmidt, St.; Albertsen, L.; Buckler, F.; Wiedmann, K.-P. (2016): The Impact of Explicit and Implicit Customer Perceived Value on Brand Attachment, Paper presented at the 2016 ANZMAC Annual Conference, Christchurch, New Zealand, December 5-7, 2016.

Wiedmann, K.-P.; Schmidt, St.; Langner, S.; Albertsen, L.; Schiessl, M.; Buckler, F. (2016): The Unknown Legacy Effect: Assessing the Explicit and Implicit Relation of Corporate Brand Heritage on Brand Attachment, Paper presented at the 2016 Global Marketing Conference, Hong Kong, Hong Kong, July 21-24, 2016.

Wiedmann, K.-P.; Schmidt, St.; Langner, S.; Reiter, P.; Albertsen, L.; Karampournioti, E. (2016): Magical Repute - The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment, Paper presented at the 2016 Academy of Marketing Science Annual Conference, Orlando, FL, May 18-21, 2016.

Langner, S.; Schmidt, St.; Hennigs, N.; Karampournioti, E.; Albertsen, L. (2016): Words Have Meaning and Names Have Power - Assessing The Appeal of Personalization of Perceiving One's Own Name On Coke Bottles, Paper presented at the 2016 Academy of Marketing Science Annual Conference, Orlando, FL, May 18-21, 2016.

Hennigs, N.; Schmidt, St.; Langner, S.; Karampournioti, E.; Albertsen, L. (2016): Where there's smoke, there's fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette packages, Paper presented at the 2016 Academy of Marketing Science Annual Conference, Orlando, FL, May 18-21, 2016.

Schmidt, St.; Langner, S.; Hennigs, N.; Albertsen, L.; Karampournioti, E. (2016): With Joyful Flow: The Dual Information Processing Effect of Pragmatic and Hedonic User Experience on Brand Attachment, Paper presented at the 2016 Academy of Marketing Science Annual Conference, Orlando, FL, May 18-21, 2016.

Wiedmann, K.-P.; Schmidt, St.; Hennigs, N.; Langner, S.; Albertsen, L. (2016): Assessing the explicit and implicit effect of corporate brand reputation on brand attachment, Paper presented at the 15th International Conference Marketing Trends, Venice, Italy, January 20-23, 2016.

Schmidt, St.; Hennigs, N.; Langner, S.; Albertsen, L.; Limbach, M.; Leppert, P. (2015): Official Sponsoring Appearance versus Ambush Attack, Paper presented at the 2015 ANZMAC Annual Conference, Sydney, Australia, November 30th – December 2nd, 2015.

Schriftenreihe Marketing & Management

Albertsen, L.; Wiedmann, K.-P. (2017): Konsumentenseitige Akzeptanz von Lebensmittelzusatzstoffen - Identifikation von Akzeptanztreibern im Kontext der Gewinnung von Lebensmittelzusatzstoffen aus Nebenströmen der Lebensmittelverarbeitung.