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Logo: Institut für Marketing und Management/Leibniz Universität Hannover
Logo Leibniz Universität Hannover
Logo: Institut für Marketing und Management/Leibniz Universität Hannover
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Artikel

Wiedmann, K.-P.; Labenz, F.; Haase, J.; Hennigs, N. (2017): The Power of Experiential Marketing: Expolring the Causal Relationships among Multisensory Marketing, Brand Experience, Customer Perceived Value and Brand Strength. Journal of Brand Management, DOI 10.1057/s41262-017-0061-5

Wiedmann, K.-P. (2016): Corporate Identity als strategisches
Orientierungskonzept der Kommunikation, in: Bruhn, M.; Esch, F.-R.; Langner,
T. (Hrsg.): Handbuch strategische Kommunikation. Grundlagen – Innovative
Ansätze – Praktische Umsetzungen, 2. Aufl., SpringerGabler, Wiesbaden 2016,
S. 153 – 184.

Wiedmann, K.-P.; Langner, S.; Friedlandt, J.; Fritz, S. (2016): Welche
Kundenrezension führt zum Kauf? Eine empirische Analyse der wahrgenommenen
Nützlichkeit von Online-Rezensionen und deren Einfluss auf
Kaufentscheidungen, in: WiSt (Wirtschaftswissenschaftliches Studium), Heft
7, 45. Jg., Juli 2016, S. 340 – 349.

König, J.C.L.; Wiedmann, K.-P.; Hennigs, N.; Haase, J. (2016): The legends
of tomorrow: A Semiotic approach towards a brand myth of luxury heritage.
Journal of Global Scholars of Marketing Science (JGSMS), Vol. 26, No. 2,
March 2016, pp. 198-215.

Wiedmann, K.-P., Labenz, F., Haase, J, Hennigs, N. (2016): Soothe Your Senses: A Multisensory Approach to Customer Experience Management and Value Creation in Luxury Tourism, in: The European Business Review, January - February 2016, pp. 50-55.

Hennigs, N.; Wiedmann, K.-P.; Labenz, F.; Jung, J.; Hwang, C. (2016): The Temptation of the Forbidden: The Demand for Counterfeit Luxury in Eastern and Western Societies. The European Financial Review, February – March 2016, pp. 47-51.

Wiedmann, K.-P.; Langner, S. (2016): Open Source Marketing in Tourism: Motivational Drivers and Practical Approaches, in: Egger, R.; Gula, I.; Walcher, D. (Ed.): Open Tourism. Open Innovation, Crowdsourcing and Co-Creation challenging the Tourism Industry, Springer: Heidelberg, New York, Dordrecht, London 2016, pp. 61-78.

Langner, S.; Schmidt, St.; Wiedmann, K.-P.; Haase, J.; Fritz, S. (2016): Make Brand Love, Not War – The Power of Combining Explicit and Implicit Brand Attitude Measurement, in: Obal, M.W.; Krey, N.; Bushardt, Ch. (Ed.): Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Springer Cham Heidelberg, New York, Dordrecht, London 2016, pp. 327 ff.

Schmidt, St.; Langner, S.; Hennigs, N.; Limbach, M.; Rothensee, M.; Wiedmann, K.-P. (2016): Sponsoring FIFA World Cup vs. Olympic Games – Coca Cola, a Classic American Brand, and its Explicit and Implicit Success at World Wide Sport Events, in: Kim, K.K. (Ed.): Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Springer Cham Heidelberg, New York, Dordrecht, London 2016, pp. 501 ff.

Langner, S.; Schmidt, St.; Fritz, S.; Hennigs, N.; Wiedmann, K.-P. (2016): To Manipulate, Or Not To Manipulate. The Naïve Beliefs of the Simple Application of Persuasion Techniques, in: Dimofte, C.V.; Haugtvedt, C.P.; Yalch, R.F. (Ed.): Consumer Psychology in a Social Media World, Routledge, New York 2016, pp. 187-201.

Gross, Ph.; Wiedmann, K.-P. (2015): The Vigor of a Disregarded Ally in Sponsorship: Brand Image Transfer Effects Arising from a Cosponsor. Psychology & Marketing, Volume 32, Issue 11, November 2015, pp. 1079-1097.

Hennigs, N.; Wiedmann, K.-P.; Klarmann, Ch.; Behrens, St.; Jung, J.; Hwang, C.S. (2015): When the original is beyond reach: consumer perception and demand for counterfeit luxury goods in Germany and South Korea. Luxury Research Journal, Volume 1, No. 1, 2015, pp.58-75.

Hennigs, N.; Wiedmann, K.-P.; Klarmann, Ch.; Behrens, St. (2015): "The complexity of value in the luxury industry: From consumers’ individual value perception to luxury consumption", International Journal of Retail & Distribution Management, Vol. 43 Iss: 10/11, pp.922 - 939

König, J.C.L.; Wiedmann, K.-P. (2015): Govermental management by trust communication: German organizational rethoric in the 2008 financial crisis. On the Horizon.Vol. 23 Iss 1, pp- 33-45. http://dx.doi.org/10.1108/OTH-02-2014-0005

Schmidt, H.J.; Baumgarth, C.; Wiedmann, K.-P.; Lückenbach, F. (2015): Strategic orientations and the performance of Social Entrepreneurial Organizations (SEOs): A conceptual model. Social Business, 2015, Vol. 5, No. 2, pp. 131-155.

Schmidt, St.; Langner, S.; Schießl, M.; Wiedmann, K.-P. (2015): Touchpoint Research and the Moment of Truth – Analyzing Sensory Packaging Design and Its Implicit and Explicit Brand Effects at the Point of Sale. In: Schmidt, H.J.; Baumgarth, C. (Ed.): Forum Markenforschung. Tagungsband der internationalen Konferenz „DERMARKENTAG 2014“, Wiesbaden (Springer Gabler) 2015, pp. 153-168

Seegebarth, B.; Peyer, M.; Balderjahn, I.; Wiedmann, K.-P. (2015): The Sustainability Roots of Anticonsumption Lifestyles and Initial Insights Regarding Their Effects on Consumers' Well-Being. Journal of Consumer Affairs. doi: 10.1111/joca.12077

Wiedmann, K.-P. (2015): The future of brand and brand management – Some provocative propositions from a more methodological perspective. Journal of Brand Management (2015), Vol. 21, 9, pp. 743 – 757.

Wiedmann, K.-P., Hennigs, N., Behrens, S., Klarmann, C. (2014): Tasting Green: An Experimental Design for Investigating Consumer Perception of Organic Wine. British Food Journal, 116 (2). 

Wiedmann, K.-P.; Behrens, S.; Hennigs, N.; Klarmann, C. (forthcoming): Customer Value Perception: Cross-Generational Preferences for Wine. British Food Journal, forthcoming.   

Langner, S.H.; Schmidt, St.; Wiedmann, K.-P. (2014): The Hidden Value Drivers: Explicit and Implicit Antecedents of Customer Perceived Value. In: Hunter, G.; Steenburgh, T. (Eds.): 2014 Winter Marketing Educators’ Conference Proceedings, Vol. 25, 2014, pp. C7 ff. 

Peyer, M.; Seegebarth, B.; Buerke, A.; Balderjahn, I.; Kirchgeorg, M.; Wiedmann, K.-P. (2014): Exploring the Meaning of the Economic Dimension of Sustainability: An Empirical Study Measuring Consumers’ Consciousness for Sustainable Consumption. In: Hunter, G.; Steenburgh, T. (Eds.): 2014 Winter Marketing Educators’ Conference Proceedings, Vol. 25, 2014, pp. M-5 ff. 

Langner, S.H.; Schmidt, St.; Wiedmann, K.-P.; Haase, J.; Fritz, S. (2014): Make Brand Love, Not War – The Power of Combining Explicit and Implicit Brand Attitude Measurement, Paper presented at the 2014 Academy of Marketing Science Annual Conference Indianapolis, IN, USA, May 21-23, 2014

Balderjahn, I.; Buerke, A.; Kirchgeorg, M.; Peyer, M.; Seegebarth, B.; Wiedmann, K.-P. (2013): Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability. AMS Review. Online first: http://www.springerlink.com/openurl.asp?genre=article&id=doi:10.1007/s13162-013-0057-6

Hennigs, N./Wiedmann, K.-P./Behrens, S./Klarmann, C. (forthcoming): Unleashing the Power of Luxury: Antecedents of Luxury Brand Perception and Effects on Luxury Brand Strength. Journal of Brand Management, forthcoming.  

Hennigs, N./Wiedmann, K.-P./Behrens, S./Klarmann, C./Carduck, J. (forthcoming): Brand Extensions: A Successful Strategy in Luxury Fashion Branding? Assessing Consumers’ Implicit Associations. Journal of Fashion Marketing and Management, forthcoming.  

Wiedmann, K.-P./Behrens, S./Hennigs, N./Klarmann, C. (forthcoming): Customer Value Perception: Cross-Generational Preferences for Wine. British Food Journal, forthcoming.  

Wiedmann, K.-P./Hennigs, N./Behrens, S./Klarmann, C. (forthcoming): Tasting Green: An Experimental Design for Investigating Consumer Perception of Organic Wine. British Food Journal, forthcoming

Hennigs, N.; Wiedmann, K.-P.; Klarmann, Ch.; Behrens, St. (2013): The Concept of Luxury: A Global Phenomenon with Local Implications. The European Financial Report, August/September 2013, pp. 62-64.  http://www.europeanfinancialreview.com/?p=7133

Godey, B.; Pederzoli, D.; Aiello, G.; Donvito, R.; Wiedmann, K.-P.; Hennigs, N. (2013): A cross-cultural exploratory content analysis of the perception of luxury from six countries, Journal of Product & Brand Management, Vol. 22 Issue 3, pp.229 – 237.

Wiedmann, K.-P.; Hennigs, N.; Schmidt, St.; Wüstefeld, Th. (2013): Brand Heritage and its Impact on Corporate Reputation: Corporate Roots as a Vision for the Future. Corporate Reputation Review, Vol. 16, No. 3, pp. 187–205.

Wiedmann, K.-P.; Fritz, S.; Langner, S.  (2013): Verbesserung der wahrgenommenen Dienstleistungsqualität durch den Einsatz von Social Media im B2B-Sektor – Aktuelle Ansätze und Fallbeispiele, in: Bruhn, M.; Hadwich, K. (Hrsg.): Dienstleistungsmanagement und Social Media. Potenziale, Strategien und Instrumente. Forum Dienstleistungsmanagement. Springer Gabler, Wiesbaden 2013, S. 345 - 370.

Wiedmann, K.-P.; Hennigs, N.; Klarmann, C.  (2013): Social Media im Feld von Luxusmarken und -services, in: Bruhn, M.; Hadwich, K. (Hrsg.): Dienstleistungsmanagement und Social Media. Potenziale, Strategien und Instrumente. Forum Dienstleistungsmanagement. Springer Gabler, Wiesbaden 2013, S. 153 – 170.

Wiedmann, K.-P.; Hennigs, N. (2013): Placing Luxury Marketing on the Research Agenda Not Only for the Sake of Luxury. In: Wiedmann, K.-P.; Hennigs, N. (Ed.): Luxury Marketing. A Challenge for Theory and Practice. Springer Gabler, Wiesbaden 2013, pp. 3-18.

Godey, B.; Pederzoli, D.; Aiello, G.; Donvito, R.; Wiedmann, K.-P.; Hennigs, N. (2013): An Intercultural Comparison of the Perception of Luxury by Young Consumers. In: Wiedmann, K.-P.; Hennigs, N. (Ed.): Luxury Marketing. A Challenge for Theory and Practice. Springer Gabler, Wiesbaden 2013, pp. 57-76. 

Hennigs, N.; Wiedmann, K.-P.; Klarmann, Ch. (2013): Consumer Value Perception of Luxury Goods. A Cross-Cultural and Cross-Industry Comparison. In: Wiedmann, K.-P.; Hennigs, N. (Ed.): Luxury Marketing. A Challenge for Theory and Practice. Springer Gabler, Wiesbaden 2013, pp. 77-99.

Klarmann, Ch.; Wiedmann, K.-P.; Hennigs, N. (2013): Luxury Longing and Counterfeit Complicity. A Consumer Typology based on the Perception of Luxury Value and Counterfeit Risk. In: Wiedmann, K.-P.; Hennigs, N. (Ed.): Luxury Marketing. A Challenge for Theory and Practice. Springer Gabler, Wiesbaden 2013, pp. 261-278.

Hennigs, N.; Wiedmann, K.-P.; Schmidt, St.; Langner, S.; Wüstefeld, Th: (2013): Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength. In: Wiedmann, K.-P.; Hennigs, N. (Ed.): Luxury Marketing. A Challenge for Theory and Practice. Springer Gabler, Wiesbaden 2013, pp. 341-358.

Behrens, St.; Wiedmann, K.-P.; Hennigs, N. (2013): Wine as Luxury Experience: A Taxonomy of Consumers Based on Best-Worst-Scaling. In: Wiedmann, K.-P.; Hennigs, N. (Ed.): Luxury Marketing. A Challenge for Theory and Practice. Springer Gabler, Wiesbaden 2013, pp. 395-416.

Wiedmann, K.-P.; Hennigs, N.; Behrens, St.; Santos, C.R.; Perteja, A.R.; Kuster, I.; Ganassali, St.; Moscarola, J.; Dalli, D.; Laaksonen, P.; Turley, D.; Kenyon, A. (2013): Consumer Culture. Literature Review. In: Santos, C.R.; Ganassali, St.; Casarin, F.; Laaksonen, P.; Kaufmann, H.R. (Ed.): Consumtion Culture in Europe: Insight into the Beverage Industry. Hershey, PA, IGI Global, 2013, pp. 72-99

Ganassali, St.; Moscarola, J.; Mestrallet, A.S.; Buber, R.; Laaksonen, P.; Rosendahl, J.; Zucchella, A.; Cerchiello, P.; Hagen, B.; Wiedmann, K.-P.; Behrens, St.; Hennigs, N.; Kenyon, A. (2013): Verbal and Pictoral Representations of Beverage Consumption Patterns: The Wall of Pictures Protocol. In: Santos, C.R.; Ganassali, St.; Casarin, F.; Laaksonen, P.; Kaufmann, H.R. (Ed.): Consumption Culture in Europe: Insight into the Beverage Industry. Hershey, PA, IGI Global, 2013, pp. 115-164.

Wiedmann, K.-P. (2013): Ansatzpunkte zur Messung der Unternehmensreputation als Grundlage einer Erfolg versprechenden Reputationsmanagementplanung, in: Wüst, C; Kreutzer, R.T. (Hrsg.): Corporate Reputation Management: Wirksame Strategien für den Unternehmenserfolg, Gabler-Taschenbuch, Wiesbaden 2013, S. 57-101.

Buerke, A.; Peyer, M.; Seegebarth, B.; Balderjahn, I.; Kirchgeorg, M.; Wiedmann, K.-P. (2013): Consciousnes for Sustainable Consumption: Conceptualization, Measurment & Empirical Validation. Paper presented at the 2013 Winter Marketing Educators‘ Conference, Las Vegas, February, 15-17, 2013.

Donvito, R., Aiello, G., Godey, B., Pederzoli, D., Wiedmann K.P., Hennigs N., Klarmann C., Priscilla, C. and Halliburton, C. (2013): Congruence between consumer, brand and store personality in luxury sector: the results of an international research, Paper presented at the 12th International Marketing Trends Conference Paris, France, January, 17th – 19th, 2013

Hennigs, N., Klarmann, C., Behrens, S. and Wiedmann, K.-P. (2013): Consumer Attitudes Toward Luxury: A Cross-National Comparison, paper presented at the 2013 Winter Marketing Educators‘ Conference, Las Vegas, February, 15-17, 2013. Paper received the "Best Paper Award" in the Global & Cross Cultural Track. 

Schmidt, St.; Langner, S.; Hennigs, N.; Wiedmann, K.-P. (2013): Me, Myself and My Brands: Implicit and Explicit Individual-Brand Motivational Fit and Effect on Consumer Perception and Behavior. Paper presented at the 2013 Winter Marketing Educators‘ Conference, Las Vegas, February, 15-17, 2013.

Wiedmann, K.-P.; Hennigs, N.; Schmidt, St.; Wüstefeld, Th. (2012): The Perceived Value of Brand Heritage and Brand Luxury. Managing the Effect on Brand Strength. In: Diamantopoulos, A.; Fritz, W.; Hildebrandt, L. (Ed.): Quantitative Marketing and Marketing Management, Springer Gabler, Wiesbaden 2012, pp. 563 – 583.

Wiedmann, K.-P. (2012): Das RepTrak-Konzept, in: prmagazin, Heft 12/2012, S. 66 – 73.

Wiedmann K.-P. (2012): Reputationsmanagement. Professionalität? Fehlanzeige! Bankmagazin, Heft 10/12, S. 30 ff.

Hennigs, N.; Wiedmann, K.-P.; Klarmann, Ch.; Strehlau, S.; Godey, B.; Pederzoli, D.; Neulinger, A.; Kartik, D.; Aiello, G.; Donvito, R.; Taro, K.; Táborecká-Petrovicová, J.; Rodriguez-Santos, C.; Jung, J.; Oh, H. (2012): What ist he Value of Luxury? A Cross-Cultural Consumer Perspective. Psychology and Marketing. Vol. 29 (12): 1018-1034 (December 2012)

Hennigs, N.; Schmidt, St.; Wüstefeld, Th.; Wiedmann, K.-P. (2012): Brand Heritage in the Luxury Industry Creating and Delivering Continuous Value to Consumers, Paper presented at the 2012 Summer Marketing Educators‘ Conference, Boston, Ill, August, 17-19, 2012

Langner, S.H.; Hennigs, N.; Schmidt, St.; Wiedmann, K.-P. (2012): Explicit and Implicit Measures of Brand Information Processing and Its Impact on Brand Perception and Brand-Related Behavior, Paper presented at the 2012 Summer Marketing Educators‘ Conference, Boston, Ill, August, 17-19, 2012

Schmidt, St.; Hennigs, N.; Langner, S.; Wiedmann, K.-P. (2012): Do They Know How they Feel about Your Brand? Explicit and Implicit Antecedents of Brand Perception and Buying Intention. In: Seung Hee Lee (Ed.): Globalization and Marketing Performance. Proceedings of the 2012 Global Marketing Conference at Seoul, July 19 – 22, 2012, pp. 812 ff. 

Wiedmann, K.-P.; Klarmann, Ch.; Hennigs, N.; Behrens, St. (2012): Red, White or Green – Consumers’ Perception of Organic Wine. In: Seung Hee Lee (Ed.): Globalization and Marketing Performance. Proceedings of the 2012 Global Marketing Conference at Seoul, July 19 – 22, 2012, pp. 1662 ff. 

Behrens, St.; Wiedmann, K.-P.; Hennigs, N. (2012): A Taxonomy of Wine Consumers Based on Best-Worst-Scaling. In: Seung Hee Lee (Ed.): Globalization and Marketing Performance. Proceedings of the 2012 Global Marketing Conference at Seoul, July 19 – 22, 2012, pp. 2061 ff.

Hennigs, N.; Klarmann, Ch.; Wiedmann, K.-P. (2012): Because You're Worth It? Consumers' Risk Perception in the Trade-Off between Genuine and Counterfeit Luxury Goods. In: Seung Hee Lee (Ed.): Globalization and Marketing Performance. Proceedings of the 2012 Global Marketing Conference at Seoul, July 19 – 22, 2012, pp. 2371 ff. 

Hennigs, N., Wiedmann, K.-P., Klarmann, C. (2012): Luxury Brands in the Digital Age – Exclusivity versus Ubiquity, in: Marketing Review St. Gallen, 29 (1): 30-35. 

Wiedmann, K.-P.; Hennigs, N.; Klarmann, C. (2012): Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers’ underlying motives and value-based drivers? in: Journal of Brand Management 19: 544-566; advance online publication, March 2012. 

Wiedmann, K.-P., Hennigs, N. (2012): Multisensuale Gestaltungsansätze des Customer Experience Managements im Dienstleistungsmarketing. In: Bruhn, M.; Hadwich, K. (Hrsg.): Customer Experience. Forum Dienstleistungsmanagement, Springer Gabler, Wiesbaden 2012, S. 331 – 346

Wiedmann, K.-P., Hennigs, N., Klarmann, C. (2012): Multisensualität im Dienstleistungsmarketing: Kurzfristiger Hype oder zukunftweisendes Forschungsthema auch für den B2B-Sektor? In: Walsh, G., von Kortzfleisch, H.F.O. (Hrsg.): Management von Service-Innovationen in Business-to-Business-Märkten. Erfahrungen, Konzepte und Handlungsperspektiven. 1. Aufl., Lohmar – Köln (Eul Verlag) 2012, S. 225 – 242

Wiedmann, K.-P.; Hennigs, N. (2012): Multisensuale Gestaltungsansätze der Erlebniskommunikation, in: Bauer, H.H.; Heinrich, D.; Samak, M. (Hrsg.): Erlebniskommunikation. Erfolgsfaktoren für die Marketingpraxis, Springer-Verlag Berlin Heidelberg 2012, S. 237 – 250 

Wuestefeld, T.; Hennigs, N.; Schmidt, S.; Wiedmann, K.-P. (2012): The impact of brand heritage on customer perceived value; in: der markt, International Journal of Marketing, published online: 24 Feb 2012. 

Wiedmann, K.-P.; Hennigs, N.; Schmidt, S.; Wüstefeld, T. (2011): The Importance of Brand Heritage as a Key Performance Driver in Marketing Management, in: Journal of Brand Management, advance online publication 20 May, doi: 10.1057/bm.2011.36. 

Wiedmann, K.-P.; Hennigs, N.; Pankalla, L.; Kassubek, M.; Seegebarth, B. (2011): Adoption barriers and resistance to sustainable solutions in the automotive sector. Journal of Business Research. 64 (2011), pp. 1201 – 1206. 

Wiedmann, K.-P.; Hennigs, N.; Schmidt, St.; Wüstefeld, Th. (2011): Drivers and Outcomes of Brand Heritage: Consumers’ Perception of Heritage Brands in the Automotive Industry. Journal of Marketing Theory and Practice, Vol. 19, No. 2 (Spring 2011), pp. 205 -220. 

Wiedmann, K.-P.; Hennigs, N.; Wüstefeld, Th.; Schmidt, St. (2011): Web Mining im eCommerce, in: Wagner, U.; Wiedmann, K.-P.; v. Oelsnitz, D. (Hrsg.): Das Internet der Zukunft. Bewährte Erfolgstreiber und neue Chancen. Gabler-Verlag, Wiesbaden 2011, S. 227 - 244. 

Wiedmann, K.-P.; Klarmann, Ch.; Hennigs, N. (2011): Luxusmarken im Zeitalter des Web 2.0, in: Wagner, U.; Wiedmann, K.-P.; v. Oelsnitz, D. (Hrsg.): Das Internet der Zukunft. Bewährte Erfolgstreiber und neue Chancen. Gabler-Verlag, Wiesbaden 2011, S. 77 – 96. 

Wiedmann, K.-P.; Langner, S.; Friedlandt, J. (2011): Welche Kundenrezensionen werden gelesen?, in: Wagner, U.; Wiedmann, K.-P.; v. Oelsnitz, D. (Hrsg.): Das Internet der Zukunft. Bewährte Erfolgstreiber und neue Chancen. Gabler-Verlag, Wiesbaden 2011, S. 329 - 350.

Wiedmann, K.-P.; Pankalla, L. (2011): Anforderungen an die Kundenintegrationskompetenz als Grundlage einer Erfolg versprechenden Kundenintegration in Innovationsprozesse – Erste Skizzen zu einem theoretischen Bezugsrahmen, in: Eggers, B.; Ahlers, F.; Eichenberg, T. (Hrsg.): Integrierte Unternehmensführung, Gabler-Verlag, Wiesbaden 2011, S. 67 – 82.

Wiedmann, K.-P.; Schmidt, St. (2011): Data Mining im Vertriebsmanagement, in: Homburg, Ch./Wieseke, J. (Hrsg.): Handbuch Vertriebsmanagement: Strategie – Führung – Informationsmanagement – CRM, Gabler, Wiesbaden 2011; S. 357 - 378. 

Wiedmann, K.-P.; Wüstefeld, Th. (2011): Wie Kommunikation das Vertrauen beim Aktienkauf beeinflusst, in: Management Review St. Gallen, Heft 3/2011, S. 48 – 53. 

Wiedmann, K.-P.; Langner, S.; Hennigs, N. (2011): Motive des Konsumentenengagements im Open Source Marketing, in: Walsh, G.; Hass, B.H.; Kilian, Th. (Hrsg.): Web 2.0. Neue Perspektiven für Marketing und Medien, 2. Auflage, Springer, Heidelberg, Dordrecht, London, New York 2011, S. 201 – 216. 

Wiedmann, K.-P.; Ludewig, D. (2011): Commodity Branding. Skizzen zu einem markenwert-zentrierten Ansatz und empirische Hinweise zu dessen erfolgreicher Umsetzung, in: Enke, M.; Geigenmüller, A. (Hrsg.): Commodity Marketing. Grundlagen – Besonderheiten – Erfahrungen, 2. Aufl., Gabler, Wiesbaden 2011, S. 81 – 114. 

Hennigs, N.; Wiedmann, K.-P.; Seegebarth, B.; Pankalla, L.; Kassubek, M. (2010): The Influence of Consumers’ Risk Attitudes and Behavior on the Adoption of Online Banking Services. Journal of Marketing Trends, Vol. 1, No. 5, Nov. 2010, pp. 7 – 16. 

Wiedmann, K.-P., Bachmann F., Wüstefeld T. (2010): Management von Tradition - Marketingpotenziale am Beispiel der Automobilbranche, in: WiSt (Wirtschaftswissenschaftliches Studium), Heft 12, Dez. 2010, S. 582-586. 

Wiedmann, K.-P., Hennigs, N., Langner, S. (2010): Spreading the Word of Fashion: Identifying Social Influencers in Fashion Marketing. Journal of Global Fashion Marketing (JGfM), Vol. 1, No. 3, August 2010, pp. 142-153. 

Wiedmann, K.-P., Hennigs, N., Pankalla, L., Kassubek, M., Seegebarth, B.; Reeh, M.-O. (2010): Online Distribution of Pharmaceuticals: Investigating Relations of Consumers’ Value Perception, Online Shopping Attitudes and Behaviour in an E-Pharmacy Context, Journal of Customer Behaviour, 2010, Vol. 9, No. 2, pp. 175 - 199. 

Wiedmann, K.-P., Hennigs, N., Pankalla, L., Kassubek, M., Seegebarth, B. (2010): Consumer Resistance to Green Innovations: The Case of Natural Gas Vehicles, in: Lee, M. S. W./Roux, D./Cherrier, H./Cova, B. (eds.): Anti-Consumption and Consumer-Resistance: Concepts, Concerns, Conflicts, and Convergence, The University of Auckland Business School, New Zealand, pp. 81-85. 

Wiedmann, K.-P.; Buxel, H. (2009): Configuring performance measurement scorecards for CRM, in: Micro & Makro Marketing, Anno XVIII, Numero 3, Decembre 2009, 417 - 438. 

Wiedmann, K.-P.; Hennigs, N.; Varelmann, D.; Reeh, M.-O. (2010): Determinants of Consumers' Perceived Trust in ITEcosystems, in: Journal of Theoretical and Applied Electronic Commerce Research, Special Issue on Trust and Trust Management, vol. 5, issue 2, August 2010, pp. 137-154. 

Wiedmann, K.-P.; Langner, S.; Hennigs, N.; Pankalla, L. (2010): Open Source im E-Tourismus - Motivationale Treiber und praktische Ansätze, in: Amersdorffer, D.; Bauhuber, F.; Egger, R.; Oellrich, J. (Hrsg.): Social Web im Tourismus: Strategien - Konzepte - Einssatzfelder. Springer: Heidelberg, Dordrecht, London, New York 2010, S. 71 - 88. 

Wiedmann, K.-P.; Reeh, M.-O.; Schumacher, H. (2010): Employment and Acceptance of Near Field Communication in Mobile Marketing. In: Pousttchi, Key; Wiedemann, Dietmar G. (Eds.): Handbook of Research on Mobile Marketing Management. Hershey • New York, pp. 210-225.

Wiedmann, K.-P.; Hennigs, N.; Seegebarth, B. (2010): Corporate social capital as essential driver of corporate identity: impact upon stakeholder perceptions and transfer to related behaviour. Journal of Global Business Advancement, Vol. 3, No. 2, 2010, pp. 112-132 

Aiello, G.; Donvito, R.; Godey, B.; Perdezoli, D.; Wiedmann, K.-P.; Hennigs, N.; Siebels, A. (2010): Luxury brand and country of origin effect: results of an international empirical study, in: Journal of Marketing Trends, Vol.1, No. 1, January 2010, pp. 67-75. 

Wiedmann, K.-P.; Hennigs, N.; Siebels, A. (2009): Value-based segmentation of luxury consumption behavior, in: Psychology and Marketing, Volume 26, Issue 7, pp. 625-651