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Logo: Institut für Marketing und Management/Leibniz Universität Hannover
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Logo: Institut für Marketing und Management/Leibniz Universität Hannover
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Nadine Hennigs - Veröffentlichungen

2016

 

Hennigs, N., Wiedmann, K.-P., Labenz, F., Jung, J., Hwang, C. S. (2016): The Temptation of the Forbidden: The Demand for Counterfeit Luxury in Eastern and Western Societies, in: The European Financial Review, February - March 2016.

Hennigs, N., Karampournioti, E.,  Wiedmann, K.-P. (2016): Do as You Would Be Done by: The Importance of Animal Welfare in the Global Beauty Care Industry, in: Subramanian Senthilkannan Muthu, Miguel Angel Gardetti (Eds.): Green Fashion, Volume 1, Springer Science+Business Media, pp. 109-125.

Wiedmann, K.-P., Labenz, F., Haase, J, Hennigs, N. (2016): Soothe Your Senses: A Multisensory Approach to Customer Experience Management and Value Creation in Luxury Tourism, in: The European Business Review, January - February 2016, pp. 50-55.

Hennigs, N., Kilian, T. (2016): Mirror, Mirror on the Wall: Consumer Vanity and Luxury Consumption. Accepted for publication in Luxury Research Journal.

Langner, S., Schmidt, S., Fritz, S., Hennigs, N., Wiedmann, K.-P. (2016): To Manipulate, Or Not To Manipulate. The Naïve Beliefs of the Simple Application of Persuasion Techniques, in: Dimofte, C.V., Haugtvedt, C.P, Yalch, R.F. (Eds.): Consumer Psychology in a Social Media World, Routledge, New York 2016, pp. 187-201.

Seegebarth, B., Behrens, S., Klarmann, C., Hennigs, N., Luebbehusen Scribner, L. (2016): Customer value perception of organic food: cultural differences and cross-national segments, in: British Food Journal, Vol. 118 Issue 2, pp. 396 - 41.

2015

Hennigs, N.; Wiedmann, K.-P.; Klarmann, Ch.; Behrens, St. (2015): The complexity of value in the luxury industry: from consumers’ individual value perception to luxury consumption, in: International Journal of Retail & Distribution Management,Vol. 43 Issue: 10/11, pp. 922 – 939.

Hennigs, N.; Klarmann, Ch.; Labenz, F. (2015): The Devil Buys (Fake) Prada: Luxury Consumption on the Continuum Between Sustainability and Counterfeits; in: M.A. Gardetti and S.S. Muthu (eds.), Handbook of Sustainable Luxury Textiles and Fashion, Environmental Footprints and Eco-design of Products and Processes, Springer Science+Business Media Singapore 2016, pp. 99-120.

Schmidt, St.; Hennigs, N.; Behrens, St.; Karampournioti, E. (2015):The Luxury of Sustainability: Examining Value-Based Drivers of Fair Trade Consumption; in: M.A. Gardetti and S.S. Muthu (eds.), Handbook of Sustainable Luxury Textiles and Fashion, Environmental Footprints and Eco-design of Products and Processes, Springer Science+Business Media Singapore 2016, pp. 121-136.

Schmidt, St.; Buckler, F.; Hennigs, N.; Rothensee, M., Albertsen, L. (2015): Brand Insights 4.0: An Effective Tool in the Hands of Brand Managers, in: The European Business Review July - August 2015, pp. 60-65.

Hennigs, N.; Wiedmann, K.-P.; Klarmann, Ch.; Behrens, St.; Jung, J.; Hwang, C.S. (2015): When the original is beyond reach: consumer perception and demand for counterfeit luxury goods in Germany and South Korea. Luxury Research Journal, Volume 1, No. 1, 2015, pp. 58-75.

Hennigs, N,; Schmidt, St.; Labenz, F.; Karampournioti, E. (2015): The spirit of cruising the ocean: Customer experiences and value orientation in luxury tourism. Paper presented at the Global Fashion Management Conference, Florence, Italy, June 25-28, 2015.

Haase, J.; Hennigs, N.; König, J.C.L.; Wiedmann, K.-P, (2015): Once upon a time there was a fashion brand – driving value perception and consumer behavior via storytelling. Paper presented at the Global Fashion Management Conference, Florence, Italy, June 25-28, 2015.

Hennigs, N.; Langner, S.; Schmidt, St.; Wiedmann, K.-P.; Wüstefeld, Th. (2015): Band Heritage as Key Success Factor in Corporate Marketing Management: A Review and Synthesis of Recent Empirical Studies. Paper presented at the 17th Conference on Historical Analysis & Research in Marketing (CHARM), RMS Queen Mary, Long Beach, California, USA, May 28-31, 2015.

Schmidt, St.; Langner, S.; Hennigs, N.; Limbach, M.; Rothensee, M.; Wiedmann, K.-P. (2015): Sponsoring FIFA World Cup vs. Olympic Games – Coca Cola, a Classic American Brand, and its Explicit and Implicit Success at World Wide Sport Events. Paper presented at 2015 Academy of Marketing Science, Annual Conference, Denver, Colorado, USA, May 12-14, 2015.

2014

Wiedmann, K.-P., Klarmann, C., Hennigs, N., Behrens, S., Stigelski, A. (2014): Managing Brand Extensions in the Luxury Industry, in: Berghaus, B., Müller-Stewens, G., Reinecke, S. (Eds.): The Management of Luxury, Kogan Page, pp. 245-258. 

Wiedmann, K.-P., Behrens, S., Hennigs, N., Klarmann, C. (2014): Customer Value Perception: Cross-Generational Preferences for Wine. British Food Journal, Vol. 116 No. 7, pp. 1128-1142. 

Wiedmann, K.-P., Hennigs, N., Behrens, S., Klarmann, C. (2014): Tasting Green: An Experimental Design for Investigating Consumer Perception of Organic Wine. British Food Journal, 116 (2).

Kilian, T.; Hennigs, N. (2014): Corporate Social Responsibility and Environmental Reporting in Controversial Industries. European Business Review, Vol. 26 No. 1, pp. 79-101.

Hennigs, N.; Wiedmann, K.-P.; Klarmann, Ch.; Behrens, St. (2014): International comparison of consumer attitudes toward luxury. Paper presented at 2014 Global Marketing Conference at Singapore. “Bridging Asia and the World: Globalization of Marketing and Management Theory and Practice”, July 15-18, 2014.

Godey, B.; Pederzoli, D.; Aiello, G.; Donvito, R.; Wiedmann, K.-P.; Hennigs, N. (2014): A Cross-Cultural Analysis of the Perception of Luxury. Paper presented at the Monaco Symposium of Luxury, 10.-11. April 2014.

2013

Wiedmann, K.-P.; Hennigs, N. (eds.) (2013): Luxury Marketing - A Challenge for Theory and Practice, Springer Gabler.

Luxury Marketing

Hennigs, N., Wiedmann, K.-P., Klarmann, C., Behrens, S. (2013): Sustainability as Part of the Luxury Essence: Delivering Value through Social and Environmental Excellence, in: Journal of Corporate Citizenship, 52 (11):  25-35. 

Wiedmann, K.-P., Hennigs, N., Klarmann, C., Behrens, S.  (2013): Creating Multi-Sensory Experiences in Luxury Marketing, in: Marketing Review St. Gallen, 30 (6): 74 - 82.

Hennigs, N., Wiedmann, K.-P., Behrens, S., Klarmann, C. (2013): Unleashing the Power of Luxury: Antecedents of Luxury Brand Perception and Effects on Luxury Brand Strength. Journal of Brand Management, 20 (8): 705-715.

Hennigs, N., Wiedmann, K.-P., Behrens, S., Klarmann, C., Carduck, J. (2013): Brand Extensions: A Successful Strategy in Luxury Fashion Branding? Assessing Consumers’ Implicit Associations. Journal of Fashion Marketing and Management, 17 (4): 390 - 402.

Hennigs, N., Wiedmann, K.-P., Klarmann, C., Behrens, S. (2013): The Concept of Luxury: A Global Phenomenon with Local Implications. The European Financial Review, August - September 2013, pp. 62-64. http://www.europeanfinancialreview.com/?p=7133

Wiedmann, K.-P., Hennigs, N., Schmidt, St., Wuestefeld, T. (2013): Brand Heritage and its Impact upon Reputation: Corporate Roots as a Vision for the Future, in: Corporate Reputation Review, Vol. 16, Number 3, pp. 187-205.

Kilian, T.; Greuling, K.; Hennigs, N. (2013): Communicating Competence in References: A Qualitative Analysis of the Utilization of References in Industrial Marketing, Journal of Business-to-Business Marketing, Vol. 20, No. 2, S. 65-79.

Behrens, S./Hennigs, N./Schmidt, S./Wiedmann, K.-P. (2013): The Luxury of Sustainability: Examining Value-Based Drivers of Ethical and Green Consumption. Paper presented at the 2013 ANZMAC, Auckland, New Zealand, December 1st – 4th, 2013.

Hennigs, N., Klarmann, C., Behrens, S. and Wiedmann, K.-P. (2013): Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption, paper presented at the 16th Biennial World Marketing Congress (2013 Academy of Marketing Science), Melbourne, July, 17th – 19th, 2013.

Donvito, R. et al. (2013): Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research about Consumer, Brand and Store Personality Congruence in the Luxury Sector, paper presented at the 16th Biennial World Marketing Congress (2013 Academy of Marketing Science), Melbourne, July, 17th – 19th, 2013.

Behrens, S., Hennigs, N., Klarmann, C., Wiedmann, K.-P. (2013): What is the Perceived Value of Wine? A Cross-Generation Study of Consumer Wine Perception and Consumption Behavior, paper presented at the 16th Biennial World Marketing Congress (2013 Academy of Marketing Science), Melbourne, July, 17th – 19th, 2013.

Wiedmann, K.-P., Hennigs, N., Klarmann, C. (2013):  Social Media im Feld von Luxusmarken und -Services – Skizzen zu Gestaltungsansätzen und Best Practice-Beispiele. In: Bruhn, M., Hadwich, K. (Hrsg.): Dienstleistungsmanagement und Social Media, Wiesbaden, S. 153-170.

Godey, B., Pederzoli, D., Aiello, G. Donvito, R., Wiedmann, K.-P., Hennigs, N. (2013): A cross-cultural exploratory content analysis of the perception of luxury from six countries, in: Journal of Product & Brand Management, Volume 22, Issue 3, pp. 229-237.

Schmidt, S., Hennigs, N., Langner, S., Limbach, M. (2013): The Explicit and Implicit Impact of Sport Sponsorship, in: Marketing Review St. Gallen, Vol. 30, Number 1, pp. 58-70.

Langner, S., Hennigs, N., Wiedmann, K.-P. (2013): Social Persuasion: Targeting Social Identities Through Social Influencers, in: Journal of Consumer Marketing, Vol. 30, No. 1, pp. 31-49.

Hennigs, N., Klarmann, C., Behrens, S. and Wiedmann, K.-P. (2013): Consumer Attitudes Toward Luxury: A Cross-National Comparison, paper presented at the 2013 Winter Marketing Educators‘ Conference, Las Vegas, February, 15-17, 2013. Paper received the "Best Paper Award" in the Global & Cross Cultural Track.

Schmidt, S., Langner, S., Hennigs, N., Wiedmann, K.-P. (2013): Me, Myself and My Brands: Implicit and Explicit Individual-Brand Motivational Fit and Effect on Consumer Perception and Behavior, Paper presented at the 2013 AMA Winter Marketing Educators' Conference, Las Vegas, NV, February 15-17, 2013.

Donvito, R., Aiello, G., Godey, B., Pederzoli, D., Wiedmann K.P., Hennigs N., Klarmann C., Priscilla, C. and Halliburton, C. (2013): Congruence between consumer, brand and store personality in luxury sector: the results of an international research, Paper presented at the 12th International Marketing Trends Conference Paris, France, January, 17th – 19th, 2013.

Wiedmann, K.-P., Behrens, S., Hennigs, N., Klarmann, C. (2013): Customer Value Perception: Cross-Generational Preferences for Wine. British Food Journal, forthcoming. 

Wiedmann, K.-P., Hennigs, N., Behrens, S., Klarmann, C. (2013): Tasting Green: An Experimental Design for Investigating Consumer Perception of Organic Wine. British Food Journal, forthcoming.

2012

Hennigs, N. et al. (2012): What is the Value of Luxury? A Cross-Cultural Consumer Perspective, in: Psychology and Marketing, Vol. 29(12): pp. 1018-1034 (December 2012).

Hennigs, N.; Schmidt, St.; Wüstefeld, Th.; Wiedmann, K.-P. (2012): Brand Heritage in the Luxury Industry Creating and Delivering Continuous Value to Consumers, Paper presented at the 2012 Summer Marketing Educators‘ Conference, Boston, Ill, August, 17-19, 2012.

Langner, S.; Hennigs, N.; Schmidt, St.; Wiedmann, K.-P. (2012): Explicit and Implicit Measures of Brand Information Processing and Its Impact on Brand Perception and Brand-Related Behavior, Paper presented at the 2012 Summer Marketing Educators‘ Conference, Boston, Ill, August, 17-19, 2012.

Hennigs, N.; Klarmann, Ch.; Wiedmann, K.-P. (2012): Because You're Worth It? Consumers' Risk Perception in the Trade-Off between Genuine and Counterfeit Luxury Goods. In: Seung Hee Lee (Ed.): Globalization and Marketing Performance. Proceedings of the 2012 Global Marketing Conference at Seoul, July 19 – 22, 2012, pp. 2371 ff.

Behrens, St.; Wiedmann, K.-P.; Hennigs, N. (2012): A Taxonomy of Wine Consumers Based on Best-Worst-Scaling. In: Seung Hee Lee (Ed.): Globalization and Marketing Performance. Proceedings of the 2012 Global Marketing Conference at Seoul, July 19 – 22, 2012, pp. 2061 ff.

Schmidt, St.; Hennigs, N.; Langner, S.; Wiedmann, K.-P. (2012): Do They Know How they Feel about Your Brand? Explicit and Implicit Antecedents of Brand Perception and Buying Intention. In: Seung Hee Lee (Ed.): Globalization and Marketing Performance. Proceedings of the 2012 Global Marketing Conference at Seoul, July 19 – 22, 2012, pp. 812 ff.

Wiedmann, K.-P.; Klarmann, Ch.; Hennigs, N.; Behrens, St. (2012): Red, White or Green – Consumers’ Perception of Organic Wine. In: Seung Hee Lee (Ed.): Globalization and Marketing Performance. Proceedings of the 2012 Global Marketing Conference at Seoul, July 19 – 22, 2012, pp. 1662 ff.

Wiedmann, K.-P.; Hennigs, N.; Schmidt, S.; Wuestefeld, T. (2012): The Perceived Value of Brand Heritage and Brand Luxury; in: Diamantopoulos, A; Fritz, W.; Hildebrandt, L. (Eds.): Quantitative Marketing and Marketing Management, p. 563-583.

Wiedmann, K.-P.; Klarmann, C.; Hennigs, N.; Behrens, S. (2012): Addressing Consumer’s Yearning for Experience: Boosting Luxury Value through Multy-Sensory Communication, Paper presented at the Coberen Conference Nicosia, Cyprus, June, 6th – 8th, 2012.

Wiedmann, K.-P.; Behrens, S.; Hennigs, N.; Klarmann, C. (2012): Applying Best-Worst-Scaling to Wine Marketing: A Tpology of German Consumers based on Most Preferred Wine Origins, Paper presented at the Coberen Conference Nicosia, Cyprus, June, 6th – 8th, 2012.

Ganassali, S.; Moscarola, J.; Buber, R.; Hellen, K.; Rosendahl, J.; Cerchiello, P.; Hagen, B.; Zucchella, A.; Behrens, S.; Hennigs, N.; Wiedmann, K.-P.; Kenyon, A.; Mestrallet, A.-S. (2012): Triangulating Qualitative and Quantitative Results for Consumption Studies: The CoBeReN Wall of Pictures Experience, Paper presented at the Coberen Conference Nicosia, Cyprus, June, 6th – 8th, 2012.

Wiedmann, K.-P.; Hennigs, N.; Klarmann, C. (2012): Luxury consumption in the trade-off between genuine and counterfeit goods: What are the consumers’ underlying motives and value-based drivers?, in: Journal of Brand Management, advance online publication, March 2012.

Hennigs, N., Wiedmann, K.-P., Klarmann, C. (2012): Luxury Brands in the Digital Age – Exclusivity versus Ubiquity, in: Marketing Review St. Gallen, 29 (1): 30-35.

Wuestefeld, T.; Hennigs, N.; Schmidt, S.; Wiedmann, K.-P. (2012): The impact of brand heritage on customer perceived value; in: der markt, International Journal of Marketing, published online: 24 Feb 2012.

Kilian, T.; Hennigs, N.; Langner, S. (2012): Do Millenials read books or blogs? Introducing a media usage typology of the internet generation, in: Journal of Consumer Marketing, 29 (2): 114-124.

Wiedmann, K.-P., Hennigs, N., Klarmann, C. (2012): Multisensuale Gestaltungsansätze des Customer Experience Managements im Dienstleistungsmarketing: in: Bruhn, M., Hadwich, K. (Hrsg.) (2012): Customer Experience - Forum Dienstleistungsmarketing, Wiesbaden, S. 331-346.

Wiedmann, K.-P., Hennigs, N., Klarmann, C. (2012): Multisensualität im Dienstleistungsmarketing: Kurzfristiger Hype oder zukunftweisendes Forschungsthema auch für den B2B-Sektor? In: Walsh, G., von Kortzfleisch, H.F.O. (Hrsg.) (2012): Management von Service Innovationen in Business-to-Business Märkten, Köln, S. 225-240.

Wiedmann, K.-P.; Hennigs, N. (2012): Multisensuale Gestaltungsansätze der Erlebniskommunikation, in: Bauer, H.H.; Heinrich, D.; Samak, M. (Hrsg.): Erlebniskommunikation. Erfolgsfaktoren für die Marketingpraxis, Springer-Verlag Berlin Heidelberg 2012, S. 237-250.

Kilian, T.; Hennigs, N. (2012): Communicating Environmental and Ethical Performance: A longitudinal Analysis of Annual Reports from 1998 - 2009,  Hermes - Journal of Language and Communication in Business, Vol. 49, S. 19-34.

Kilian, T.; Hennigs, N. (2012): Unternehmerische Verantwortung zwischen Anspruch und Wirklichkeit: Eine empirische Analyse der Kommunikation CSR-relevanter Aspekte in Geschäftsberichten der DAX-30-Unternehmen von 1998–2009, in: UmweltWirtschaftsForum, OnlineFirst: 23. Dezember 2011.

Wiedmann, K.-P.; Hennigs, N. (2012): Market Segmentation in the Luxury Industry based on Materialism and Consumer Vanity. In: McArthur, D.; All Al-Shami, M.; Chaker, M.N.; Ahmed, Z.U. (Ed.): Business and Entrepreneurship in A Globalized Era and the Rise of the UAE. Proceedings AUST’s 2nd Technosphere Conference in 2012 and AGBA’s 9th Annual World Congress Conference, 19-21 March 2012.

Wiedmann, K.-P.; Hennigs, N.; Hennigs, J. (2012): Social Capital and Innovation Capacity of Multinational Companies. In: McArthur, D.; All Al-Shami, M.; Chaker, M.N.; Ahmed, Z.U. (Ed.): Business and Entrepreneurship in A Globalized Era and the Rise of the UAE. Proceedings AUST’s 2nd Technosphere Conference in 2012 and AGBA’s 9th Annual World Congress Conference, 19-21 March 2012.

Wiedmann, K.-P.; Hennigs, N.; Schmidt, S.; Wüstefeld, T. (2012): The Relevancy of Brand Heritage: How do Consumers perceive Heritage Brands in the Automotive Industry. In: McArthur, D.; All Al-Shami, M.; Chaker, M.N.; Ahmed, Z.U. (Ed.): Business and Entrepreneurship in A Globalized Era and the Rise of the UAE. Proceedings AUST’s 2nd Technosphere Conference in 2012 and AGBA’s 9th Annual World Congress Conference, 19-21 March 2012.

Wiedmann, K.-P.; Behrens, S.; Hennigs, N.; Klarmann, C. (2012): A typology of wine consumers based on best-worst-scaling, Paper presented at the 11th International Marketing Trends Conference Venice, Italy, January, 19th – 21st, 2012.

Wiedmann, K.-P.; Klarmann, C.; Behrens, S.; Hennigs, N. (2012): Tasting green – Do German consumers value organic wine? Paper presented at the 11th International Marketing Trends Conference Venice, Italy, January, 19th – 21st, 2012.

Wiedmann, K.-P.; Hennigs, N.; Klarmann, C.; Behrens, S. (2012): Träumst du vom Original oder der Fälschung: Motive für den Kauf von Luxusfälschungen, Paper presented at the 11th International Marketing Trends Conference Venice, Italy, January, 19th – 21st, 2012.

Godey, B.; Pederzoli, D.; Aiello, G.; Donvito, R.; Wiedmann, K.-P.; Hennigs, N.; Singh, R. (2012): Does image-congruence enhance the purchase of luxury brands?  Early development and international comparisons of a measurement scale for consumer/brand/store image-congruence, Paper presented at the 11th International Marketing Trends Conference Venice, Italy, January, 19th – 21st, 2012.

2011

Wiedmann, K.-P.; Hennigs, N.; Pankalla, L.; Kassubek, M.; Seegebarth, B. (2011): Adoption Barriers and Resistance to Sustainable Solutions in the Automotive Sector, in: Journal of Business Research, 64 (2011), pp. 1201 – 1206. 

Wiedmann, K.-P.; Hennigs, N.; Schmidt, S.; Wüstefeld, T. (2011): The Importance of Brand Heritage as a Key Performance Driver in Marketing Management, in: Journal of Brand Management, Vol. 19, 3, 182–194.

Wiedmann, K.-P.; Hennigs, N.; Schmidt, St.; Wüstefeld, Th. (2011): Drivers and Outcomes of Brand Heritage: Consumers’ Perception of Heritage Brands in the Automotive Industry. Journal of Marketing Theory and Practice, Vol. 19, No. 2 (Spring 2011), pp. 205 -220.

Wiedmann, K.-P./ Klarmann, C./ Hennigs, N./ Behrens, S. (2011): Appeal to All Senses in Luxury Marketing: A Multi-Sensory Communication Approach. Paper presented at the 2011 ANZMAC, Perth, Australia, November 28th – 30th, 2011. 

Wiedmann, K.-P.; Hennigs, N.; Klarmann, C.; Behrens, S. (2011): Selling Dreams or Empty Promises: Customer Perceived Values in Trade-Off Between Genuine Luxuy and Counterfeit Goods. Paper presented at the 2011 ANZMAC, Perth, Australia, November 28th – 30th, 2011. 

Wiedmann, K.-P.; Hennigs, N.; Schmidt, S.; Wüstefeld, T. (2011): The Impact of Brand Heritage on Corporate Reputation and Related Effects on Customer Perceived Value. Paper presented at the 2011 ANZMAC, Perth, Australia, November 28th – 30th, 2011. 

Wiedmann, K.-P.; Behrens, S.; Hennigs, N.; Klarmann, C. (2011): Old World vs. New World: A Consumer Typology Based on Most Preferred Wine Countries. Paper presented at the 2011 ANZMAC, Perth, Australia, November 28th – 30th, 2011. 

Kilian, T.; Hennigs, N. (2011): Communicating Environmental and Ethical Performance: A longitudinal Analysis of Annual Reports from 1998 - 2009, Paper presented at the CSR Communication Conference, Amsterdam, October 26 - 28, 2011.

Wiedmann, K.-P.; Seegebarth, B.; Hennigs, N.; Pankalla, L.; Kassubek, M. (2011): A Customer Perceived Value Perspective on Motivations Underlying Boycott Participation. In: Noble, St. M.; Noble, Ch. H. (Ed.): Marketing 2011: Delivering value in Turbulent Times. 2011 AMA Educators’ Proceedings, pp. 117f.

Wiedmann, K.-P.; Hennigs, N.; Wüstefeld, Th.; Schmidt, St. (2011): Luxury Brands in a Tumultuous Global Economy. The Crucial Role of Customer Perceived Value. In: Noble, St. M.; Noble, Ch. H. (Ed.): Marketing 2011: Delivering value in Turbulent Times. 2011 AMA Educators’ Proceedings, pp. 373f. 

Wiedmann, K.-P.; Hennigs, N.; Schmidt, St.; Wüstefeld, Th. (2011): The Importance of Brand Heritage. Delivering Value to Consumers in Turbulent Times. In: Noble, St. M.; Noble, Ch. H. (Ed.): Marketing 2011: Delivering value in Turbulent Times. 2011 AMA Educators’ Proceedings, pp. 375f. 

Kilian, T.; Hennigs, N. (2011): Corporate Social Responsibility between Hypocrisy and Sincerity: A Longitudinal Analysis in Annual Reports from 1998 – 2009. In: Noble, St. M.; Noble, Ch. H. (Ed.): Marketing 2011: Delivering value in Turbulent Times. 2011 AMA Educators’ Proceedings, pp. 108f. 

Wiedmann, K.-P.; Behrens, St.; Hennigs, N. (2011): Country of Origin Effects on Quality of Wine Perceptions. A Typology of German Wine Consumers. Paper presented at the 2011 AMS World Marketing Congress, Reims, France, July 20th – 23rd, 2011.

Wiedmann, K.-P.; Seegebarth, B.; Hennigs, N.; Pankalla, L.; Kassubek, M. (2011): Exploring The Boycott Phenomena From A Customer Value-Based Perspective: What Are The Reasons For Consumers Non-Consumption? Paper presented at the 2011 AMS World Marketing Congress, Reims, France, July 20th – 23rd, 2011. 

Wiedmann, K.-P.; Hennigs, N.; Wüstefeld, Th.; Schmidt, St. (2011): Web Mining im eCommerce, in: Wagner, U.; Wiedmann, K.-P.; v. Oelsnitz, D. (Hrsg.): Das Internet der Zukunft. Bewährte Erfolgstreiber und neue Chancen. Gabler-Verlag, Wiesbaden 2011, S. 227 - 244. 

Wiedmann, K.-P.; Klarmann, Ch.; Hennigs, N. (2011): Luxusmarken im Zeitalter des Web 2.0, in: Wagner, U.; Wiedmann, K.-P.; v. Oelsnitz, D. (Hrsg.): Das Internet der Zukunft. Bewährte Erfolgstreiber und neue Chancen. Gabler-Verlag, Wiesbaden 2011, S. 77 – 96. 

Wiedmann, K.-P.; Hennigs, N.; Klarmann, C. (2011): Luxury Consumption in the Trade-off between Genuine and Counterfeit Goods: What are the Consumer’s Underlying Motives and Value-based Drivers?, Paper presented at the Wesford Luxury and Counterfeiting Conference, Geneva, Switzerland, June, 9th – 10th 2011. 

Wiedmann, K.-P.; Hennigs, N.; Klarmann, Chr. (2011): Positionierung von Luxusmarken im digitalen Umfeld. Marketingchance oder Erosion der Exklusivität? Südwestdeutscher Verlag für Hochschulschriften, Saarbrücken 2011.

Wiedmann, K.-P.; Hennigs, N. (2011): Exploring the Relation between Materialism and Consumer Vanity, Paper presented at the 10th International Marketing Trends Conference, Paris, France, January, 20th – 22nd 2011.

Wiedmann, K.-P.; Hennigs, N.; Schmidt, St.; Wüstefeld, Th. (2011): Value-Based Perception of Brand Heritage: Exploring Consumer Attitudes toward Heritage Brands in the Automotive Industry, Paper presented at the 10th International Marketing Trends Conference, Paris, France, January, 20th – 22nd 2011.

Wiedmann, K.-P.; Kassubek, M.; Pankalla, L.; Hennigs, N.; Seegebarth, B. (2011): Cross-Cultural Adoption of Sustainable Solutions in the Automotive Sector, Paper presented at the 10th International Marketing Trends Conference, Paris, France, January, 20th – 22nd 2011.

Wiedmann, K.-P.; Seegebarth, B.; Hennigs, N.; Pankalla, L; Kassubek, M. (2011): Value-Based Boycott Motivation: Customer Value Perception and Transfer to Boycott Intention and Behavior, Paper presented at the 10th International Marketing Trends Conference, Paris, France, January 20th – 22nd 2011.

Wiedmann, K.-P.; Langner, S.; Hennigs, N. (2011): Motive des Konsumentenengagements im Open Source Marketing, in: Walsh, G.; Hass, B.H.; Kilian, Th. (Hrsg.): Web 2.0. Neue Perspektiven für Marketing und Medien, 2. Auflage, Springer, Heidelberg, Dordrecht, London, New York 2011, S. 201 – 216.

2010

Wiedmann, K.-P., Hennigs, N., Langner, S. (2010): Spreading the Word of Fashion: Identifying Social Influencers in Fashion Marketing. Journal of Global Fashion Marketing (JGfM), Vol. 1, No. 3, August 2010, pp. 142-153.

Wiedmann, K.-P./Hennigs, N./Aigner-Hof, T./Seegebarth, B./Kassubek, M./Pankalla, L., Venghaus, S. (2010): Risikomanagement: Konzeptionelle Grundlagen und Szenarien aus der Praxis, Saarbrücken 2010.

Hennigs, N.; Wiedmann, K.-P.; Seegebarth, B.; Pankalla, L.; Kassubek, M. (2010): The Influence of Consumers’ Risk Attitudes and Behavior on the Adoption of Online Banking Services. Journal of Marketing Trends, Vol. 1, No. 5, Nov. 2010, pp. 7 – 16.

Wiedmann, K.-P., Hennigs, N., Kassubek, M., Pankalla, L., Seegebarth, B. (2010): Green Solutions in the Automotive Sector: Exploring Consumers’ Attitude and Risk Perception of Natural Gas Vehicles, Paper presented at the 2010 KAMS Fall International Conference in Seoul, Republic of Korea, November 27, 2010.

Wiedmann, K.-P.; Langner, S.; Hennigs, N.; Pankalla, L. (2010): Open Source im E-Tourismus - Motivationale Treiber und praktische Ansätze, in: Amersdorffer, D.; Bauhuber, F.; Egger, R.; Oellrich, J. (Hrsg.): Social Web im Tourismus: Strategien - Konzepte - Einssatzfelder. Springer: Heidelberg, Dordrecht, London, New York 2010, S. 71 - 88.

Wiedmann, K.-P.; Hennigs, N.; Langner, S. (2010): Let’s Talk about Fashion: Exploring the Motivational Drivers of Social Influencers in Fashion Marketing, Paper presented at the 2010 Global Marketing Conference at Tokyo, September 9-11, 2010.

Wiedmann, K.-P.; Hennigs, N.; Pankalla, L.; Kassubek, M.; Seegebarth, B. (2010): The Adoption of Sustainable Solutions in the Automotive Sector: The Case of Natural Gas Vehicles, Paper presented at the 2010 Global Marketing Conference at Tokyo, September 9-11, 2010.

Wiedmann, K.-P.; Hennigs, N.; Schmidt, S.; Wüstefeld, Th. (2010): Heritage as a safe haven in turbulent times – Consumer perception of brand heritage in the automotive industry, Paper presented at the 2010 Global Marketing Conference at Tokyo, September 9-11, 2010.

Wiedmann, K.-P.; Seegebarth, B.; Hennigs, N.; Pankalla, L.; Kassubek, M. (2010): Motivation of Consumer Boycott: The Case of Nano-Technology, Paper presented at the 2010 Global Marketing Conference at Tokyo, September 9-11, 2010.

Wiedmann, K.-P./Seegebarth, B./Hennigs, N./Aigner-Hof, T./Cortekar, J./Pankalla, L./Kassubek, M. (2010): Acceptance of Nanotechnology: A risk-oriented management perspective to the diffusion of innovative nanotechnology products, Paper accepted for presentation at 2nd Annual Conference Society for the Study of Nanoscience and Emerging Technologies, Darmstadt, Germany, September 29 - October 2, 2010. 

Wiedmann, K.-P.; Hennigs, N.; Varelmann, D.; Reeh, M.-O. (2010): Determinants of Consumers' Perceived Trust in ITEcosystems, in: Journal of Theoretical and Applied Electronic Commerce Research, Special Issue on Trust and Trust Management, vol. 5, issue 2, August 2010, pp. 137-154.

Wiedmann, K.-P., Hennigs, N., Pankalla, L., Kassubek, M., Seegebarth, B.; Reeh, M.-O. (2010): Online Distribution of Pharmaceuticals: Investigating Relations of Consumers’ Value Perception, Online Shopping Attitudes and Behaviour in an E-Pharmacy Context, Journal of Customer Behaviour, 2010, Vol. 9, No. 2, pp. 175 - 199.

Wiedmann, K.-P., Hennigs, N., Pankalla, L., Kassubek, M., Seegebarth, B. (2010): Consumer Resistance to Green Innovations: The Case of Natural Gas Vehicles, in: Lee, M. S. W./Roux, D./Cherrier, H./Cova, B. (eds.): Anti-Consumption and Consumer-Resistance: Concepts, Concerns, Conflicts, and Convergence, The University of Auckland Business School, New Zealand, pp. 81-85.

Kilian, T.; Hennigs, N.; Seeberg, I. (2010): References in Industrial Marketing: A Qualitative Analysis of the Utilization of References in Mechanical Engineering Firms, Paper presented at the Academy of Marketing Science 2010 Cultural Perspectives in Marketing (CPM) conference, IESEG School of Management - Lille 21-24 July 2010.

Wiedmann, K.-P., Hennigs, N., Kassubek, M., Pankalla, L. (2010): The Adoption of Natural Gas Vehicles in Germany: Exploring Consumers’ Attitude and Risk Perception. Paper presented at the 12th World IANGV Conference, July 2010, Rome, Italy.

Wiedmann, K.-P.; Hennigs, N.; Kelsch, V. (2010): Wirkungsbeziehungen zwischen Konsumeitelkeit und Luxuskonsum. Gestaltungsperspektiven auf Basis einer empirischen Untersuchung. Südwestdeutscher Verlag für Hochschulschriften, Saarbrücken 2010. 

Wiedmann, K.-P.; Hennigs, N.; Seegebarth, B. (2010): Corporate social capital as essential driver of corporate identity: impact upon stakeholder perceptions and transfer to related behaviour. Journal of Global Business Advancement, Vol. 3, No. 2, 2010, pp. 112-132.

Wiedmann, K.-P.; Hennigs, N.; Siebels, A.; Bachmann, F. (2010): Luxury Brands and Self-Identity Values: Exploring the Relationship Between Materialistic and Vanity-Related Consumer Attitudes and Behavior. Paper presented at the 6th International Conference, Thought Leaders in Brand Management, Università della Svizzera Italiana, Lugano, Switzerland, April 18-20, 2010.

Wiedmann, K.-P.; Hennigs, N.; Behrens, S. (2010): Nation Branding bei Luxusgütern. Eine empirische Studie zur Bedeutung des Herkunftslandes bei der Kaufentscheidung am Beispiel des Weinmarktes. Südwestdeutscher Verlag für Hochschulschriften, Saarbrücken 2010.

Wiedmann, K.-P.; Kassubek, M.; Hennigs, N.; Pankalla, L. (2010): An Empirical Analysis on the Adoption of Alternative Fuels: Consumers' Perceived Risks Associated With Natural Gas Vehicles. In: Brady, Michael K.; Hartline, Michael D. (eds.): Marketing Theory and Applications. 2010 American Marketing Association Winter Marketing Educators' Conference, Vol. 21/2010, pp. 141ff.

Wiedmann, K.-P.; Varelmann, D.; Reeh, M.-O.; Hennigs, N. (2010): Consumer's Perceived Trust in IT-Ecosystems: Conceptualizing System-Centric and User-Centric Determinants of Trust in Digital Environments. In: Brady, Michael K.; Hartline, Michael D. (eds.): Marketing Theory and Applications. 2010 American Marketing Association Winter Marketing Educators' Conference, Vol. 21/2010, pp. 310ff.

Aiello, G.; Donvito, R.; Godey, B.; Pederzoli, D.; Wiedmann, K.-P.; Hennigs, N.; Siebels, A. (2010): Luxury brand and country of origin effect: results of an international empirical study, in: Journal of Marketing Trends, Vol.1, No. 1, January 2010, pp. 67-75.

Hennigs, N.; Wiedmann, K.-P.; Seegebarth, B.; Pankalla, L.; Kassubek, M. (2010): The Influence of Consumers’ Risk Attitudes and Behavior on the Adoption of Online Banking Services. Paper presented at the 9th International Congress on Marketing Trends, Università Ca’ Foscari, Venezia, & ESCP-EAP - European School of Management, Paris et al., Venice, January, 21-23, 2010.

Wiedmann, K.-P.; Langner, S.; Pankalla, L.; Hennigs, N. (2010): Open Source as Challenge for Marketing Management: Exploring and Understanding Participants’ Motivation as a Basis for Interactive Communications Strategies. Paper presented at the 9th International Congress on Marketing Trends, Università Ca’ Foscari, Venezia, & ESCP-EAP - European School of Management, Paris et al., Venice, January, 21-23, 2010.

Godey, B; Pederzoli, D.; Aiello, G.; Donvito, D.; Wiedmann, K.-P.; Hennigs, N.; Siebels, A.; Chan, P.; Tsuchiya, J.; Skorobogatyk, I.; Weitz, B.; Singh, R. (2010): Interactions between Country of Origin (COO) and Brand on Consumer Behaviour: An international research investigation on luxury brands in 7 countries. Paper presented at the 9th International Congress on Marketing Trends, Università Ca’ Foscari, Venezia, & ESCP-EAP - European School of Management, Paris et al., Venice, January, 21-23, 2010.

2009

Wiedmann, K.-P.; Kassubek, M.; Hennigs, N.; Pankalla, L. (2009): Switching to Natural Gas Vehicles: Are Customers’ Perceived Risk Factors Impairing a Relevant Change? Paper presented at the 9th World Congress of the Academy of Global Business Advancement, Kuala Lumpur, Malaysia, Dec. 27-31, 2009.

Wiedmann, K.-P.; Hennigs, N.; Siebels, A. (2009): Value-based segmentation of luxury consumption behavior, in: Psychology and Marketing, Volume 26, Issue 7, pp. 625-651. 

Wiedmann, K.-P.; Hennigs, N.; Reeh, M.-O.; Varelmann, D. (2009): The Crucial Role Of User’s Perceived Trust In The Orchestrations And Adoption Of IT-Ecosystems, Paper presented at the International ACM Conference on Management of Emergent Digital Ecosystems, Lyon, France, October 27th-30th, 2009.

Wiedmann, K.-P.; Kassubek, M.; Langner, S.; Hennigs, N. (2009): Exploring Customer Value Dimensions of Trade Show Internet Platforms: Connecting Trade Shows and Web-based Services, in: Kamins, M./Martin, I. M. (eds.): Enhancing Knowledge Development in Marketing, 2009 American Marketing Association Summer Marketing Educators' Conference, Vol.  20/2009, pp. 364ff.

Wiedmann, K.-P.; Kassubek, M.; Hennigs, N.; Pankalla, L. (2009):  Technology Adoption of Alternative Fuels and Engines in Private Transport, Poster presented at the Academy of Management 2009 Annual Meeting "Green Management Matters", Chicago, Illinois, United States, August 7-11, 2009.

Wiedmann, K.-P.; Kassubek, M.; Hennigs, N.; Pankalla, L. (2009):  Technology Management of Natural Gas Vehicles: Exploring Consumers'  Perceived Risk Factors, Paper presented at the 14th Biennial World Marketing Congress, Academy of Marketing Science, Oslo, Norway, July 22-25, 2009.

Wiedmann, K.-P.; Hennigs, N.; Pankalla, L.; Reeh, M.-O.; Kassubek, M. (2009): Exploring the @ttitude-Behavior-Gap in Online-Shopping: The Adoption of Online Pharmacies, Paper presented at the 14th World Marketing Congress, Academy of Marketing Science, Oslo, Norway, July 22-25, 2009.

Aiello, G.;  Donvito, R.; Godey, B.; Pederzoli, D., Wiedmann, K.-P.; Hennigs, N.; Siebels, A.; Chan, P.; Tsuchiya, J.; Rabino, S.; Skorobogatykh I.; Weitz, B.; Oh, H.;  Singh, R. (2009): An international perspective on luxury brand and country-of-origin effect. Journal of Brand Management, Vol. 16, Numbers 5-6, March-May 2009, pp. 323-337.

Hennigs, N. (2009): Soziale Netzwerke als Kaufentscheidungsdimension: Ansatzpunkte und Gestaltungsperspektiven einer wertorientierten Steuerung von Netzwerkeffekten am Beispiel der Finanzdienstleistungsbranche, Hamburg 2009. 

Wiedmann, K.-P.; Hennigs, N.; Seegebarth, B. (2009): Exploring Risk Attitudes and the Adoption of Online Banking Services, Paper presented at the 11th Quis, The Service Conference, Wolfsburg, June 11th-14th, 2009.

Wiedmann, K.-P.; Hennigs, N.; Seegebarth, B. (2009): Searching for Differentiation on the Web, Paper presented at the 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Amsterdam, May 28th – 30th, 2009.

Wiedmann, K.-P.; Hennigs, N.; Siebels, A.; Bachmann, F.  (2009): Investigating Consumer Vanity: Framework Development and Identification of Vanity-related Consumer Segments, in Reynolds, K.; White, J.Ch. (Ed.): Marketing Theory and Applications, 2009 AMA Winter Educators’ Conference, Vol. 20/2008, pp. 308 ff.

Wiedmann, K.-P.; Hennigs, N.; Langner, S. (2009): Exploring the Underlying Motivational Drivers of WOM Referral Behavior: Towards a Typology of Social Influencers, in Reynolds, K.; White, J.Ch. (Ed.): Marketing Theory and Applications, 2009 AMA Winter Educators’ Conference, Vol. 20/2008, pp. 482 ff.

Aiello, G.; Donvito, R.; Godey, B.; Perdezoli, D.; Wiedmann, K.-P.; Hennigs, N.; Siebels, A. (2009): Luxury brand and country of origin effect: results of an international empirical study, in: Journal of Marketing Trends, Vol.1, No. 1, January 2009

Aldas-Manzano, J.; Bachmann, F.; Dalli, D.; Hennigs, N.; Kuster, I.; Moscarola, J.; Vila, N.; Zucchella, A. (2009): Cross-national differences in customer evaluation of sponsor-event association, in: Journal of Marketing Trends, Vol.1, No. 1, January 2009.

2008

Wiedmann, K.-P.; Hennigs, N.; Hennigs, J. (2008): Corporate Social Capital as a Competitive Advantage in Determining a Company’s Capacity to Recognize Trends and Innovation Opportunities, Paper presented at the 5th World Congress of the Academy of Global Business Advancement, Bahrain, November 2008. 

Wiedmann, K.-P.; Hennigs, N.; Seegebarth, B. (2008): Corporate Social Capital as Essential Driver of Corporate Success in a Globalized World: Impact upon Stakeholder Perceptions and Transfer to Related Behavior, Paper presented at SAICON 2008, Islamabad, November 2008

Wiedmann, K.-P.; Hennigs, N.; Siebels, A., Bachmann, F. (2008): Exploring Vanity-Related Attitudes to Identify Customer Segments: Framework Development and first empirical results; paper presented at: 2008 AMS Annual Conference, Vancouver, May 28-31, 2008.

Aiello, G.; Donvito, R.; Wiedmann, K.-P.; Hennigs, N.; Siebels, A.; Pederzoli, D.; Godey, B. (2008): A cross-cultural exploratory analysis of the perception of luxury from six countries; in: Perks, K. J./Shukla, P. (eds.): Marketing Landscapes: A Pause for Thought, Proceedings of the 37th EMAC Conference, European Marketing Academy (EMAC), Brighton, UK 2008.

Wiedmann, K.-P.; Hennigs, N.; Langner, S. (2008): Exploring the Underlying Motivational Drivers and Gender Differences of Social Influencers in Fashion Marketing. Paper presented at: 2008 Global Marketing Conference at Shanghai, Korean Academy of Marketing Science et al., March 20-23, 2008.

Wiedmann, K.-P.; Hennigs, N.; Siebels, A. (2008): Value-Based Segmentation of Luxury Consumption Behavior: Framework Development and First Empirical Results. Paper presented at: 2008 Global Marketing Conference at Shanghai, Korean Academy of Marketing Science et al., March 20-23, 2008.

Wiedmann, K.-P.; Hennigs, N.; Siebels, A.; Bachmann, F. (2008): Exploring and Targeting Gender Differences in Vanity-Related Attitudes and Behavior: A German Adaption of the Cross-Cultural Consumer Vanity Scale. Paper presented at: 2008 Global Marketing Conference at Shanghai, Korean Academy of Marketing Science et al., March 20-23, 2008.

Wiedmann, K.-P.; Langner, S.; Hennigs, N. (2008): Conceptualizing the Key Motivational Drivers of Consumers’ Participation in Open Source Networks and Marketing Projects. Paper presented at: 2008 Global Marketing Conference at Shanghai, Korean Academy of Marketing Science et al., March 20-23, 2008.

Wiedmann, K.-P.; Hennigs, N.; Bachmann, F. (2008): The Sport Spectator Involvement Model: A Conceptual Framework and First Empirical Results for Understanding the Team Involvement of German Sport Spectators, in: Brown, T.; Gurhan-Canli, Z. (Ed.): Marketing Theory and Applications, 2008 AMA Winter Educators’ Conference, Vol. 19/2008, pp. 163 ff.

Wiedmann, K.-P.; Hennigs, N.; Seegebarth, B. (2008): Examining the Influence of Social Capital on Corporate Reputation, in: Brown, T.; Gurhan-Canli, Z. (Ed.): Marketing Theory and Applications, 2008 AMA Winter Educators’ Conference, Vol. 19/2008, pp. 199 ff.

Wiedmann, K.-P.; Hennigs, N.; Seegebarth, B. (2008): An Empirical Investigation of the Influence of Corporate Social Capital on Consumers’ Company and Product Perception, in: Brown, T.; Gurhan-Canli, Z. (Ed.): Marketing Theory and Applications, 2008 AMA Winter Educators’ Conference, Vol. 19/2008, pp. 324 ff.

Wiedmann, K.-P.; Hennigs, N.; Hennigs, J. (2008): Corporate Social Capital as a competitive advantage in determining a company’s capacity to recognize trends and innovation opportunities, Paper presented at the 7th International Congress on Marketing Trends, Università Ca’ Foscari, Venezia, & ESCP-EAP - European School of Management, Paris et al., Venice, January, 17-19, 2008.

Aiello, G.; Donvito, R.; Godey, B.; Perdezoli, D.; Wiedmann, K.-P.; Hennigs, N.; Siebels, A. (2008): Luxury brand and country of origin effect: results of an international empirical study, Paper presented at the 7th International Congress on Marketing Trends, Università Ca’ Foscari, Venezia, & ESCP-EAP - European School of Management, Paris et al., Venice, January, 17-19, 2008.

Aldas-Manzano, J.; Bachmann, F.; Dalli, D.; Hennigs, N.; Kuster, I.; Moscarola, J.; Vila, N.; Zucchella, A. (2008): Cross-national differences in customer evaluation of sponsor-event association, Paper presented at the 7th International Congress on Marketing Trends, Università Ca’ Foscari, Venezia, & ESCP-EAP - European School of Management, Paris et al., Venice, January, 17-19, 2008.

Ganassali, S.; Zucchella, A.; Cerchiello, P.; Siebels, A.; Bachmann, F.; Hennigs, N.; Rodrigues-Santos, C.; Dalli, D.; Casarin, F.; Mau, G.; Kuster, I.; Vila, N.; Giannelloni, J.-C.; Moscarola, J. (2008): Evaluation of Sponsorship Effects on Brand Image within a European Context: the America’s Cup and Louis Vuitton Case, Paper presented at the 2008 AMS Cultural Perspectives in Marketing Conference: “Reassessing Multicultural Marketing Issues in a U.S. City on the Rebound”, New Orleans, LA., January, 16-19, 2008.

Wiedmann, K.-P.; Langner, S.; Hennigs, N. (2008): Motive des Konsumentenengagements im Open Source-Marketing, in Hass, B.; Walsh, G.; Kilian, Th. (Hrsg.): Web 2.0. Neue Perspektiven für Marketing und Medien, Berlin / Heidelberg (Springer) 2008, S. 231 – 248. 

2007

Wiedmann, K.-P.; Hennigs, N.; Siebels, A (2007): Measuring Consumers´ Luxury Value Perception: A Cross-Cultural Framework (2007), in: Ford, John B. (Ed).: Academy of Marketing Science Review, Special Issue on Cross-Cultural Issues in Marketing Science, Vol. 11, No. 7, ISSN 1526-1794, pp. 1-21.

Wiedmann, K.-P.; Langner, S.; Hennigs, N. (2007): The underlying Motivation(s) of Consumers’ Participation in Open Source Oriented Marketing Projects – Results of an exploratory Study, in: Mohr, J.; Fisher, R. (Ed.): Enhancing Knowledge Development in Marketing, 2007 AMA Educators’ Proceedings, Vol. 18, pp. 167 ff.

Wiedmann, K.-P.; Langner, S.; Hennigs, N. (2007): Collaborated Marketing: Die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten - Ergebnisse einer explorativen Studie, in: Bauer, H.H.; Große-Leege, D.; Rösger, J. (Hrsg.): Interactive Marketing im Web 2.0+, München (Vahlen) 2007, S. 126 - 149.

Wiedmann, K.-P.; Hennigs, N.; Kudlinska, M. (2007): Systematisches Churn Management: Erfolgsfaktoren der Kunden-Abwanderungsprävention, -Rückgewinnung und -Trennung in der Versandhandelsbranche, in: Jahrbuch der Absatz- und Verbrauchsforschung, Heft 3/2007.

Wiedmann, K.-P.; Hennigs, N.; Langner, S. (2007): A Typology of WOM Referral Behavior - Individual and Social Capital as Basic Drivers/Qualities of Social Influence, Paper presented at the Academy of Marketing Science: The 13th Biennial World Marketing Congress Hosted by: The University of Verona, Italy, July 11-14, 2007. 

Ganassali, S.; Cherhiello, P.; Hennigs, N.; Kuster, I.; Moscarola, J.; Rodrigues Santos, C..; Siebels, A.; Vila, N.; Zucchella, A. (2007): Young people purchase-decision patterns: A European comparative analysis, Paper presented at the Academy of Marketing Science: The 13th Biennial World Marketing Congress Hosted by: The University of Verona, Italy, July 11-14, 2007.

Wiedmann, K.-P.; Hennigs, N.; Gassmann, B. (2007): The Importance of Corporate Social Capital for an Integrated Reputational Management, in: Khilji, Sh.E.; Teagarden, M.B.; Ibrahim, D.N.; Meng, T.T.; Ahmend, Z.U. (Ed.): Advances in Global Business Research, Vol. 4, No.1, ISSN 1549-9332, Part 2, Commerce, Texas, 2007, pp. 533-539. 

Wiedmann, K.-P.; Hennigs, N.; Siebels, A (2007): Consumers’ Luxury Perception: An Integrated Conceptual Framework, in: Khilji, Sh.E.; Teagarden, M.B.; Ibrahim, D.N.; Meng, T.T.; Ahmend, Z.U. (Ed.): Advances in Global Business Research, Vol. 4, No.1, ISSN 1549-9332, Part 1, Commerce, Texas, 2007, pp. 43-50. 

Wiedmann, K.-P.; Langner, S. Hennigs, N. (2007): Collaborated Marketing – Towards a Multidimensional Model of Motivation in Open Source Oriented Marketing Projects, in: Khilji, Sh.E.; Teagarden, M.B.; Ibrahim, D.N.; Meng, T.T.; Ahmend, Z.U. (Ed.): Advances in Global Business Research, Vol. 4, No.1, ISSN 1549-9332, Part 1, Commerce, Texas, 2007, pp. 290-297. 

Wiedmann, K.-P.; Hennigs, N.; Langner, S. (2007): Categorizing the Potential and Value of WOM-Referrals. Towards a Comprehensive Typology of Social Influence, in: Dixon, A.L.; Machleit, K.A. (Ed.): Marketing Theory and Applications, AMA Winter Educators´Conference Proceedings, Vol. 18, pp. 22 ff. 

Wiedmann, K.-P.; Hennigs, N.; Siebels, A.. (2007): Understanding and Measuring Luxury Value: A Multidimensional Model of Consumers’ Luxury Perception, in: Dixon, A.L.; Machleit, K.A. (Ed.): Marketing Theory and Applications, AMA Winter Educators´Conference Proceedings, Vol. 18, pp. 393 ff. 

Ganassali, S.; Cherhiello, P.; Hennigs, N.; Kuster, I.; Moscarola, J.; Rodrigues Santos, C..; Siebels, A.; Vila, N.; Zucchella, A. (2007): Young people purchase-decision patterns: A European comparative analysis, Paper presented at the 6th International Congress on Marketing Trends,  Università Ca’ Foscari, Venezia, & ESCP-EAP - European School of Management, Paris et al., ESCP Paris, January, 26-27, 2007.

Aiello, G.; Donvito, R.; Pederzoli, D.; Godey, B.; Wiedmann, K.-P.; Hennigs, N.; Siebels, A. (2007): Le percezioni del concetto di lusso nei giovani. Un´analisi comporata a livello internazionale, Paper presented at the 6th International Congress on Marketing Trends,  Università Ca’ Foscari, Venezia, & ESCP-EAP - European School of Management, Paris et al., ESCP Paris, January, 26-27, 2007.

Wiedmann, K.-P.; Hennigs, N. (2007): Individuelles und soziales Kapital als Stellschrauben des kundenseitigen Weiterempfehlungsverhaltens, Hannover 2007.

Wiedmann, K.-P.; Gaßmann, B; Hennigs, N.; Stölben, L. (2007): Kooperationskompetenz im Corporate Branding: Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindustrie, Hannover 2007.

Wiedmann, K.-P.; Hennigs, N.; Gaßmann, B; Hoffmann, C. (2007): Status Quo des Kundenmanagement im kulturellen Bereich am Beispiel öffentlicher Theater in Deutschland, Hannover 2007.

Wiedmann, K.-P.; Hennigs, N.; Siebels, A.; Rieger, D. (2007): Der Einfluss von Peer-Groups und Sozialen Netzwerken auf den Konsum von Luxusgütern, Hannover 2007.

2006

Wiedmann, K.-P.; Hennigs, N.; Gaßmann, B.; Conrad, A. (2006): Akzeptanz als Herausforderung für RFID-basierte Anwendungen auf der Konsumentenebene, Hannover 2006.

Wiedmann, K.-P.; Hennigs, N.; Hennigs, J. (2006): The Importance of Social Capital in Multinational Companies: Towards a Comprehensive Model of Innovation Capacity, Paper presented at the IFSAM VIIIth World Congress “Enhancing Managerial Responsiveness to Global Challenges”, Berlin, Germany, September 28-30, 2006.

Wiedmann, K.-P.; Hennigs, N. (2006): Individual and Social Capital as basic pillars of Customer Value: Towards a Comprehensive Model of Word-of-Mouth Referral Behavior, in: Grewal, D.; Levy, M.; Krishnan, R. (Ed.): Enhancing Knowledge Development in Marketing, 2006 AMA Educator's Proceedings, Chicago 2006, pp. 206 ff.

Wiedmann, K.-P.; Hennigs, N. (2006): Corporate Social Capital and Corporate Reputation, Paper presented at the 10th International Conference on Reputation, Image, Identity and Competitiveness, New York, USA, May 25-28, 2006.

Wiedmann, K-P; Hennigs, N.; in der Stroth, A. (2006): Kundenbindung mit Schliff, in: Bankmagazin, Heft 12/2006, S. 30-32. 

Wiedmann, K.-P.; Hennigs, N.; In der Stroth, A.-B. (2006): Wertorientiertes Kundenmanagement im Premiumsegment - Der Kundenwert als zentrale Steuerungsgröße in der Finanzdienstleistungsbranche, Hannover 2006.

Wiedmann, K.-P.; Hennigs, N.; Gaßmann, B. (2006): Wachstumsorientierte Unternehmensberatung im Mittelstand: Theorien, Konzepte sowie Ableitung eines eigenen Wachstumskonzeptes, Hannover 2006.

Wiedmann, K.-P.; Hennigs, N.; van der Heide, F. (2006): Ansatzpunkte und Gestaltungsperspektiven eines systematischen Kndenmanagements kommunaler Erdgasanbieter, Hannover 2006.

Wiedmann, K.-P.; Hennigs, N.; Nork, C. (2006): Strategisches Management der kooperativen Zusammenarbeit zwischen Nonprofit Organisationen und Unternehmen, Hannover 2006.

Wiedmann, K.-P.; Hennigs, N.; Liekefett, S. (2006): Kundenrückgewinnung im Finanzdienstleistungsbereich - Ansatzpunkte und Gestaltungsperspektiven für ein Direktmarketing-Konzept, Hannover 2006.

Wiedmann, K.-P.; Hennigs, N.; Kudlinska, M. (2006): Ansatzpunkte und Gestaltungsperspektiven eines systematischen Churn Management für die Versandhandelsbranche, Hannover 2006.

2005

Wiedmann, K.-P.; Hennigs, N.; Hammersen, M. (2005): Profitabilitätsorientiertes Zielkundenmanagement in der Luftverkehrsbranche - Eine theoretische und empirische Analyse, Hannover 2005.

Wiedmann, K.-P.; Buxel, H.; Hennigs, N. (2005): Customer Management Scorecard; in: Yearbook of Marketing and Consumer Research, Vol. 3 (2005), pp. 59-81.

Wiedmann, K.-P.; Buxel, H.; Siemon, N. (2005): Customer Management Scorecard, in: Jahrbuch der Absatz- und Verbrauchsforschung, Heft 1/2005, S. 26-48.

Wiedmann, K.-P.; Buxel, H.; Hennigs, N. (2005): Kundenmanagement-Performance auf einen Blick: Mit der Customer Management Scorecard den Ertrag steigern; in: CM controller magazin, 30. Jahrgang, Ausgabe 2/2005, S. 113-117.

2004

Wiedmann, K.-P.; Buxel, H.; Siemon, N. (2004): Customer Management Scorecard: Integriertes Steuerungsinstrument eines effektiven Kundenmanagement; in: Science Factory, Online-Magazin der absatzwirtschaft, 6. Jahrgang, Ausgabe 3/2004, S. 9-16.

Wiedmann, K.-P.; Buxel, H.; Siemon, N. (2004): Kennzahlen: Stets am Puls der Zielgruppe; in: acquisa, Ausgabe 09/2004.

Wiedmann, K.-P.; Buxel, H.; Siemon, N. (2004): Mit der Scorecard erfolgreich im Kundenmanagement; in: bankmagazin, Ausgabe 11/2004.

Wiedmann, K.-P.; Buckler, F.; Siemon, N. (2004): Erfolge mit ganzheitlichem Kundenmanagement; in: bankmagazin, Ausgabe 5/2004.

Wiedmann, K.-P.; Buckler, F.; Siemon, N. (2004): Kundenwertanalyse - Erträge steigern mit wertvollen Kundenbeziehungen; in: bankmagazin, Ausgabe 1/2004.

2003

Wiedmann, K.-P.; Buckler, F.; Siemon, N. (2003): Cross-Selling - Der richtige Schlüssel für Ertragspotenziale; in: bankmagazin, Ausgabe 11/2003.

Wiedmann, K.-P.; Klee, A.; Siemon, N. (2003): Erfolgsfaktoren eines ertragsorientierten Zielkundenmanagement im Retail Banking; in: Wiedmann, K.-P.; Klee, A.; Buxel, H.; Buckler, F. (Hrsg.): Ertragsorientiertes Zielkundenmanagement für Finanzdienstleister: innovative Strategien, Konzepte, Tools. - Wiesbaden 2003.

Wiedmann, K.-P.; Siemon, N.; Hennigs, J. (2003): Kundenwertmanagement - die Kundenbeziehung als zentraler Unternehmenswert; in: Wiedmann, K. -P.; Heckemüller, C. (Hrsg.): Ganzheitliches Corporate Finance Management: Konzept, Anwendungsfelder, Praxisbeispiele, Wiesbaden 2003.

Wiedmann, K.-P.; Klee, A.; Siemon, N. (2003): Kundenmanagement im Privatkundengeschäft deutscher Kreditinstitute - State of the Art und Entwicklungsperspektiven, Hannover 2003.