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Logo: Institut für Marketing und Management/Leibniz Universität Hannover
Logo Leibniz Universität Hannover
Logo: Institut für Marketing und Management/Leibniz Universität Hannover
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Franziska Labenz - Veröffentlichungen

2018

Wiedmann, K.-P.; Haase, J.; Bettels, J.; Labenz, F. (2018):
Advertising Design in Food Marketing: Comparing the Effectiveness of Sensory, Functional and Symbolic Ad Content for Product Evaluation. Paper accepted for the 2018 AMS Annual Conference, New Orleans, USA, Mai 23-25, 2018.

2017

Wiedmann, K.-P.; Labenz, F.; Haase, J.; Bettels, J. (2017):
The potential of sensory stimuli in print advertisement: Analyzing the effects on product design, brand experience, brand perception and consumer behavior. Paper presented at the 2017 Global Brand Conference, Kalmar, Sweden, April 26-28, 2017.

Wiedmann, K.-P.; Haase, J.; Labenz, F.; Bettels, J. (2017):
Utilizing the explicit and implicit sensory perception in gastronomy: Investigating the effects on selected brand-related performance indicators. Paper presented at the 2017 Global Brand Conference, Kalmar, Sweden, April 26-28, 2017.

Wiedmann, K.-P., Labenz, F., Haase, J., Bettels, J. (2017):
The Role of Multisensory Marketing and Customer Experience in the Luxury Hotel Industry. Paper accepted for the 2017 Summer AMA Conference, San Francisco, USA, August 4-6, 2017.

Hennigs, N., Jung, J., Schmidt, S., Karampournioti, E., Wiedmann, K. P., & Labenz, F. (2017): Sustainability excellence and brand experience in the cruise industry: a cross-cultural comparison, in: Luxury Research Journal, 1(3), pp. 240-259.

Wiedmann, K. P., Labenz, F., Haase, J., & Hennigs, N. (2017):
The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength. Journal of Brand Management,
1-18.

Hennigs, N., Schmidt, S., Wiedmann, K. P., Karampournioti, E., & Labenz, F.
(2017): Measuring brand performance in the cruise industry: brand experiences and sustainability orientation as basis for value creation. International Journal of Services Technology and Management, 23(3), 189-203.

2016

Wiedmann, K.-P., Haase, J., Labenz, F., Hennigs, N. (2016):
Multisensory marketing in the luxury industry: Effects on brand experience and customer perceived value. Paper presented at the 2016 Monaco Symposium on Luxury, Monaco, April 7-8, 2016.

Hennigs, N., Wiedmann, K.-P., Labenz, F., Jung, J., Hwang, C. S. (2016): The
Temptation of the Forbidden: The Demand for Counterfeit Luxury in Eastern
and Western Societies, in: The European Financial Review, February - March
2016

Wiedmann, K.-P., Labenz, F., Haase, J, Hennigs, N. (2016): Soothe Your
Senses: A Multisensory Approach to Customer Experience Management and Value
Creation in Luxury Tourism, in: The European Business Review, January -
February 2016, pp. 50-55.

König, J. C. L., Wiedmann, K.-P., Haase, J., Labenz, F., & Hennigs, N.
(2016):
Designing the molecule of brand – Semiotic analysis towards unique
luxury brand heritage. Paper presented at the 2016 International Marketing
Trends Congress, Venice, Italy, January 21-23, 2016.

2015

Hennigs, N.; Klarmann, Ch.; Labenz, F. (2015): The Devil Buys (Fake) Prada:
Luxury Consumption on the Continuum Between Sustainability and Counterfeits;
in: M.A. Gardetti and S.S. Muthu (eds.), Handbook of Sustainable Luxury
Textiles and Fashion, Environmental Footprints and Eco-design of Products
and Processes, Springer Science+Business Media Singapore 2016, pp. 99-120.

Hennigs, N,; Schmidt, St.; Labenz, F.; Karampournioti, E. (2015): The spirit
of cruising the ocean: Customer experiences and value orientation in luxury
tourism. Paper presented at the Global Fashion Management Conference,
Florence, Italy, June 25-28, 2015.

Hennigs, N.; Schmidt, St.; Wiedmann, K.-P.; Labenz, F.; Karamournioti, E.
(2015):
The Greener Wave of Life: Brand Experiences and Sustainability
Orientation in the Cruise Industry, Paper presented at the 2015 AMA Summer
Marketing Educators' Conference, IL, August 14-16, 2015