Vorträge des Institutes für Marketing und Management

Beese, G.-A.; Schmidt, St.; Langner, S.; Wiedmann, K.-P. (2023): Moving from analog to digital driving as a marketing challenge: Assessing the acceptance of advanced driver assistance systems (ADAS),  Paper presented at the 2023 Academy of Marketing Science Annual Conference, New Orleans, LA, May 17-19, 2023.

Buckler, F.; Lippold, A.; Schmidt, St.; Wiedmann, K.-P. (2023): Marketing insights 5.0 – The next level of consumer understanding with predictive, contextual, and augmented marketing intelligence for a better marketing performance,  Special session at the 2023 Academy of Marketing Science Annual Conference, New Orleans, LA, May 17-19, 2023.

Karampournioti E. (2023): Consumer Perspectives on Nutri-Score: Is It a Friend or Foe in the Pursuit of Healthier Food Choices? An Empirical Investigation with a Focus on Olive Oil,  paper presented at 5th International Yale Symposium on Olive Oil & Health, Oliveira do Hospital, Portugal, Dec 10-13, 2023.

Linzmajer,M.; Wagner, T.; Walsh, G:; Kleinlercher, K. (2023): Employee ethnicity and regional clothing at the frontline,  Paper presented at the 2023 Academy of Marketing Science Annual Conference, New Orleans, LA, May 17-19, 2023.

Schmidt, S., Karampournioti, E., Wiedmann, KP., Buckler, F. (2023): Marketing Research Automation and Robotization (M-RAR). A Chance for Marketing Practice and a Risk for Marketing Science/Scientists?,  paper presented at 48th Academy of Marketing Science Conference, Monterey Bay, USA, May 25-27, 2022.

von Mettenheim, W.; Wiedmann, K.-P. (2023): Social Influencers caught in the web of lies: What are the implications for endorser and brand?,  Paper presented at the 2023 Academy of Marketing Science Annual Conference, New Orleans, LA, May 17-19, 2023.

von Mettenheim, W.; Wiedmann, K.-P. (2023): Success Factors of Sinnfluencer Marketing,  Paper presented at the Global Marketing Conference (GMC), Seoul, South Korea, 19. – 21.7.2023.

Wiedmann, K.-P. (2023): Developing a coherent overall luxury experience – Sketch of a planning framework and first insight into its application in corporate practice,  Paper presented at the 4th Brand Meaning Network Workshop, Dubai & Sharjah, UAE. 8th – 9th March 2023.

Wiedmann, K.-P. (2023): Crafting a real luxury experience asks for a comprehensive marketing management approach– A conceptual framework and first insights into its application in corporate practice,  Paper presented at the Monaco Symposium on Luxury 2023, 4. – 6.4.2023.

Wiedmann, K.-P. (2023): Conversational Marketing: The challenge of an authentic dialogue with customers and other stakeholders – Outline of a research framework,  Paper presented at the Global Marketing Conference (GMC), Seoul, South Korea, 19. – 21.7.2023.

Wiedmann, K.-P.; von Mettenheim, W. (2023): Developing a concept of measuring and analyzing the reputation of universities: conceptual model and first empirical test,  Paper presented at the 2023 Academy of Marketing Science Annual Conference, New Orleans, LA, May 17-19, 2023.

Karampournioti E. (2022): Predicting Consumers´ Olive Oil Choice by the Use of Neuromarketing and AI,  paper presented at 4th International Yale Symposium on Olive Oil & Health, Rome, Italy, Sep 15-18, 2022.

von Mettenheim, W., Wiedmann, K‐P. (2022): How to Employ Social Influencers for Improving Consumer's Diet,  paper presented at the 2022 AMA Winter Academic Conference, February 18-20, Las Vegas, Nevada, 2022.

von Mettenheim, W., Wiedmann, K‐P. (2022): Hate Speech and Bad Language: The Ugly Face of Social Influencers and its Impact on Brands,  paper presented at the 2022 AMS Conference, May 25-27, Monterey, California, 2022.

Wiedmann, K.-P. (2022): Marketing-oriented Brand Management - Selected building blocks of a comprehensive corporate leadership approach. Paper presented at the Brands and Branding,  Research Bootcamp organized by Marketing, Strategy and Policy Research Group, UK, 17th August, 2022.

von Mettenheim, W., Wiedmann, K‐P. (2021): Why Brands Should Use Female Influencers to Endorse Male Fashion,  paper presented at the 50th Academy of Marketing Science (AMS) Annual Conference, Virtual, June 1-4, 2021.

von Mettenheim, Walter (2021): Social Adaptation Theory – Does It Adapt To Social Influencer Marketing?,  paper presented at the 2021 AMA Winter Academic (Virtual) Conference, February 17-19, 2021.

Walsh, G. (2021): How can retailers sell more sustainable products? An analysis of effects of different assortment structures,  Gastvortrag an der University of Birmingham Business School (UK), 03.02.2021.

von Mettenheim, W., Wiedmann, K.-P. (2020): The Relevance Of Demographical Similarity And Factuality In Social Influencer Marketing,  paper presented at the 2020 Academy of Marketing Science (AMS) Annual (Virtual) Conference, December 14-19, 2020.

von Mettenheim, W., Wiedmann, K.-P. (2020): Social Influencers in Hedonic and Utilitarian Conditions,  paper presented at the 2020 Academy of Marketing Science (AMS) Annual (Virtual) Conference, December 14-19, 2020.

Walsh, G. (2020): When getting too personal may hurt email-based recovery efforts,  Gastvortrag an der Copenhagen Business School (DK), 06.02.2020.

Wiedmann, K.-P., Walten, L. (2020): Consumers’ Perception of Product Information and its Effect on Product Evaluation and Behavioral Intention,  paper presented at the 2020 Academy of Marketing Science (AMS) Annual (Virtual) Conference, December 14-19, 2020.

Bettels, J., & Wiedmann, K.-P. (2019): Taking a closer look at the relevance of design benefits for product choice from an international perspective: A correspondence analysis,  paper presented at the 14th Global Brand Conference, Berlin, Germany, May 8-10, 2019.

Schäfer, S., Schmidt, H., Wiedmann, K.-P., & Babin, B. J. (2019): Exploring the priming effect in the context of organic wine: An experimental investigation,  paper presented at the 11th Conference of the Academy of Wine Business (AWBR), Stellenbosch, South Africa, January 14-16, 2019.

Sohn, S., Karampournioti, E., Wiedmann, K.-P., Fritz, W. (2019): Me, myself and my smartphone – Antecedents of smartphone attachment: Structured abstract,  paper presented at the 47th Academy of Marketing Science (AMS) Annual Conference, Vancouver, Canada, May 29-31, 2019.

Walsh, G. (2019): Interethnic bias in service encounters,  Gastvortrag an Loughborough University (UK), 22.05.2019.

Walsh, G. (2019): Understanding Interethnic Service Encounters,  Gastvortrag an Università degli Studi di Bergamo (Italien), 08.10.2019.

Wiedmann, K.-P., Albertsen, L., Karampournioti, E. (2019): Consumers’ quality perception of food shape abnormality - Effects on customer perceived value and consumer behavior,  paper presented at the 47th Academy of Marketing Science (AMS) Annual Conference, Vancouver, Canada, May 29-31, 2019.

Wiedmann, K.-P., von Mettenheim, W. (2019): The interaction of consumer, endorser and brand personality in social influencer marketing,  paper presented at the 47th Academy of Marketing Science (AMS) Annual Conference, Vancouver, Canada, May 29-31, 2019.

Wiedmann, K.-P., von Mettenheim, W. (2019): An adaptation of the source credibility model on social influencers,  paper presented at the 22nd Academy of Marketing Science (AMS) World Marketing Congress (WMC), Edinburgh, Scotland, July 9-12, 2019.

Albertsen, L., Wiedmann, K.-P., Karampournioti, E., Langner, S. (2018): Consumer’s acceptance of food innovations – Effects on product perception and consumer behavior,  paper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.

Beese, G.-A., Schmidt, S., & Wiedmann, K.-P. (2018): Virtual car information in real spaces right in your face – Assessing the system acceptance of head-up display,  paper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.

Grazzini, L., Donvito, R., Aiello, G., Pederzoli, D., Godey, B., Wiedmann, K.-P., Halliburton, C., & Chan, P. (2018): How does personality congruence help to explain luxury brand attachment? The results of an international research study,  paper presented at the 2018 Global Marketing Conference, Tokyo, Japan, July 26-29, 2018.

Karampournioti, E., Wiedmann, K.-P., Schmidt, S., Albertsen, L., Langner, S. (2018): The value of sustainability: A three dimensional approach for assessing explicit and implicit effects of brand sustainability,  paper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.

Langner, S., Schmidt, S., Lischka, G., Karampournioti, E., Albertsen, L. (2018): Feel the grip and smell the freedom – Assessing the impact of sensory packaging on implicit and explicit brand knowledge,  paper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.

Walsh, G. (2018): Exploring the relationship between compensation size and recovery satisfaction after group service failures,  Gastvortrag an der Universität Augsburg, 10.01.2018.

Wiedmann, K.-P. (2018): Luxury marketing across the borders: Understanding luxury consumer motivations in developed economies and emerging markets,  paper presented at the AMS World Marketing Congress, Porto, Portugal, June 27-30, 2018.

Wiedmann, K.-P. (2018): Technology, brand and people: Branding, identity, image, and reputation in the emerging technology-mediated world. Sketches for the development of a research agenda,  paper presented at the 4th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR), Cosenza, Italy, September, 3-4, 2018.

Wiedmann, K.-P., & Bettels, J. (2018): What kind of product do I expect from this brand? The imagery effects of brand logo symmetry on product design,  paper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.

Wiedmann, K.-P., Bettels, J., & Haase, J. (2018): Vertical vs. horizontal packaging design: Investigating the effects of packaging form on consumers’ perception of utilitarian food products,  paper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.

Wiedmann, K.-P., Donvito, R., Acuti, D., Mazzoli, V., & Aiello, G. (2018): The conceptualization of corporate identity through the lens of the “balancing identity” personality metaphor: The contribution of the German scientific debate,  paper presented at the Annual Convention of the Italian Marketing Association at the University of Bari Aldo Moro, Bari, Italy, October 18-19, 2018.

Wiedmann, K.-P., Haase, J., & Bettels, J. (2018): Challenges of exploring the perception and impact of sensory communication,  paper presented at the AMS World Marketing Congress, Porto, Portugal, June 27-30, 2018

Wiedmann, K.-P., Haase, J., Bettels, J. (2018): Sensory imagery in the context of beverage advertising: How the senses affect product design and attitude,  paper presented at the AMS World Marketing Congress, Porto, Portugal, June 27-30, 2018.

Wiedmann, K.-P., Haase, J., Bettels, J., & Labenz, F. (2018): Advertising design in food marketing: Comparing the effectiveness of sensory, functional and symbolic ad content for product evaluation,  paper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.

Wiedmann, K.-P., Karampournioti, E., Albertsen, L., Schmidt, S., Langner, S., Schießl, M. (2018): Show me your responsibility, I’ll tell you who you are: Explicit and implicit effects of brand sustainability on brand reputation, perceived value and brand-related intentions,  paper presented at the 2018 Global Marketing Conference, Tokyo, Japan, July 26-29, 2018.

Santos, C. R., Fritz, W., & Wiedmann, K.-P. (2017): Analyzing the perception of luxury fashion by millennials and generation Z,  paper presented at the Global Fashion Management Conference, Vienna, Austria, July 6-8, 2017.

Schmidt, S., Langner, S., & Limbach, M. (2017): Who is your true G.O.A.T.? Analyzing the cause-effect relations of sport rivalry on the emotional appeal toward a sport athlete,  paper presented at the AMS Annual Conference, Coronado, USA, May 24-26, 2017.

Schmidt, S., Limbach, M., Langner, S., & Wiedmann, K.-P. (2017): Assessing the explicit and implicit effect of sport sponsorship on dual brand knowledge – The case of in-game advertising,  paper presented at the Global Fashion Management Conference, Vienna, Austria, July 6-8, 2017.

Walsh, G. (2017): Assessing the effectiveness of product return–prevention instruments: Evidence from a field study,  Gastvortrag an der Universität Koblenz, Koblenz, 25.01.2017.

Walsh, G. (2017): Post service failure compensation,  Gastvortrag an der Alliance Manchester Business School (UK), 29.02.2017.

Wiedmann, K.-P. (2017): Conceptualizing an identity-oriented brand management approach,  paper presented at the Global Fashion Management Conference, Vienna, Austria, July 6-8, 2017.

Wiedmann, K.-P. (2017): Reputation management research and practice – Discussing the existing relationship and options for an even more fruitful cooperation in the future,  paper presented at the Annual Symposium of the Reputation Research Centre, Rotterdam, The Netherlands, November 10, 2017.

Wiedmann, K.-P., Albertsen, L., Langner, S., Karampournioti, E., Schmidt, S. (2017): Thought for food: The impact of sensory perceptions on implicit and explicit attitudes toward a product,  paper presented at the AMS Annual Conference, Coronado, USA, May 24-26, 2017.

Wiedmann, K.-P., Albertsen, L., Langner, S., Karampournioti, E., Schmidt, S. (2017): Consumer’s perception of sustainable food innovations: Effects on perceived risk, perceived benefit, and attitude strength,  paper presented at the Summer AMA Conference, San Francisco, USA, August 4-6, 2017.

Wiedmann, K.-P., Haase, J., & Bettels, J. (2017): Sensory marketing in a business-to-business context: Investigating the effects on product design, attitude and consumer behavior,  paper presented at the Summer AMA Conference, San Francisco, USA, August 4-6, 2017.

Wiedmann, K.-P., Haase, J., Labenz, F., & Bettels, J. (2017): Utilizing the explicit and implicit sensory perception in gastronomy: Investigating the effects on selected brand-related performance indicators,  paper presented at the 12th Global Brand Conference, Kalmar, Sweden, April 26-28, 2017.

Wiedmann, K.-P., Karampournioti, E. (2017): Will storytelling be able to let the old dream for a better world will come true? – Developing a conceptual framework of a “transformative storytelling approach” and sketching an agenda for joint research efforts,  paper presented at the AMS Annual Conference, Coronado, USA, May 24-26, 2017.

Wiedmann, K.-P., Karampournioti, E., Hennigs, N., Schmidt, S., Albertsen, L. (2017): Welcome to brand-topia: The role of transportation and identification in brand storytelling,  paper presented at the AMS Annual Conference, Coronado, USA, May 24-26, 2017.

Wiedmann, K.-P., Labenz, F., Bettels, J., & Haase, J. (2017): The potential of sensory stimuli in print advertisement: Analyzing the effects on product design, brand experience, brand perception and consumer behavior,  paper presented at the 12th Global Brand Conference, Kalmar, Sweden, April 26-28, 2017.

Wiedmann, K.-P., Labenz, F., Haase, J., & Bettels, J. (2017): The role of multisensory marketing and brand experience in the luxury hotel industry: Exploring the effects on customer perceived value and brand strength,  paper presented at the Summer AMA Conference, San Francisco, USA, August 4-6, 2017.

Wiedmann, K.-P., von Mettenheim, W. (2017): Idle speculation or proficient prognosis? – How to employ celebrity endorsement models smartly,  paper presented at the AMS Annual Conference, Coronado, USA, May 24-26, 2017.

Hennigs, N., Schmidt, S., Langner, S., Karampournioti, E., Albertsen, L. (2016): My paradise is over the ocean: Brand experiences and sutainability orientiation in the cruise industry,  paper presented at the 15th International Marketing Trends Conference, Venice, Italy, January 21-23, 2016.

Hennigs, N., Schmidt, S., Langner, S., Karampournioti, E., Albertsen, L. (2016): Where there’s smoke, there’s fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette packages,  paper presented at the AMS Annual Conference, Orlando, USA, May 18-21, 2016.

Karampournioti, E., Hennigs, N., Wiedmann, K-P. (2016): Because they’re worth it: The importance of animal welfare in the global cosmetics industry,  paper presented at the 15th International Marketing Trends Conference, Venice, Italy, January 21-23, 2016.

König, J. C. L., Wiedmann, K.-P., Haase, J., Labenz, F., & Hennigs, N. (2016): Designing the molecule of brand – Semiotic analysis towards unique luxury brand heritage,  paper presented at the 15th International Marketing Trends Congress, Venice, Italy, January 21-23, 2016.

Langner, S., Schmidt, S., Hennigs, N., Karampournioti, E., Albertsen, L. (2016): Words have meaning and names have power – Assessing the appeal of personalization of perceiving one’s own name on coke bottles,  paper presented at the AMS Annual Conference, Orlando, USA, May 18-21, 2016.

Schmidt, S., Albertsen, L., Buckler, F., & Wiedmann, K.-P. (2016): The impact of explicit and implicit customer perceived value on brand attachment,  paper presented at the 2016 ANZMAC Annual Conference, Christchurch, New Zealand, December 5-7, 2016

Schmidt, S., Langner, S., Hennigs, N., Albertsen, L., Karampournioti, E. (2016): With joyful flow: The dual information processing effect of pragmatic and hedonic user experience on brand attachment,  paper presented at the AMS Annual Conference, Orlando, USA, May 18-21, 2016.

Seegebarth, B., Balderjahn, I., Peyer, M., & Wiedmann, K.-P. (2016): Who are sustainable conscious consumers? A segmentation approach to identify and profile patterns of un-/conscious consumers,  paper presented at the Winter Marketing Educators’ Conference, Las Vegas, February 26-28, 2016.

Walsh, G. (2016): Relationships between service employees’ negativistic personality traits, emotional labor and job satisfaction—Evidence from two individualistic countries,  Gastvortrag an der Universität Koblenz, Koblenz, 06.07.2016.

Wiedmann, K.-P. (2016): Conceptualizing, measuring, and managing customer-oriented marketing communication: Introducing a neuro-economic framework for marketing purposes,  paper presented at the AMS Annual Conference, Orlando, USA, May 18-21, 2016.

Wiedmann, K.-P. (2016): Featuring sustainability as part of corporate and/or product brand identity – A challenge for corporate branding and corporate communications,  paper presented at the 10th International Conference of the Corporate Identity/Associations Research Group, Henley, UK, September 2-4, 2016.

Wiedmann, K.-P. (2016): Luxury and the internet dilemma: Are there boundaries to selling luxury on the internet?,  paper presented at the Luxury Brands Symposium, Sharjah, United Arab Emirates, October 11, 2016.

Wiedmann, K.-P., Haase, J., Labenz, F., & Hennigs, N. (2016): Multisensory marketing in the luxury industry – Effects on brand experience and customer perceived value,  paper presented at the INSEEC Monaco Symposium on Luxury, Monaco, Monaco, April 7-8, 2016.

Wiedmann, K.-P., Hennigs, N., & Karapournioti, E. (2016): Your pain is my gain: Characteristics and behavior of consumer psychopaths,  paper presented at the Global Marketing Conference, Hong Kong, China, July 21-24, 2016.

Wiedmann, K.-P., Schmidt, S., Hennigs, N., Langner, S., & Albertsen, L. (2016): Assessing the explicit and implicit effect of corporate brand reputation on brand attachment,  paper presented at the 15th International Marketing Trends Congress, Venice, Italy, January 21-23, 2016.

Wiedmann, K.-P., Schmidt, S., Langner, S., Albertsen, L., Schiessl, M., & Buckler, F. (2016): The unknown legacy effect: Assessing the explicit and implicit relation of corporate brand heritage on brand attachement,  paper presented at the Global Marketing Conference, Hong Kong, China, July 21-24, 2016.

Wiedmann, K.-P., Schmidt, S., Langner, S., Reiter, P., Albertsen, L., Karampournioti, E. (2016): Magical repute – The explicit and implicit effect of corporate brand reputation on brand attachment,  paper presented at the AMS Annual Conference, Orlando, USA, May 18-21, 2016.

Wiedmann, K.-P., von Mettenheim, W. (2016): True love or fatal attraction? – The controversial relationship between luxury brands and celebrities,  paper presented at the Global Marketing Conference, Hong Kong, China, July 21-24, 2016.

Batt, V., & Schmidt, S. (2015): Explicit and implicit framing effects on product attitudes when using country-of-origin cues,  paper presented at the 2015 ANZMAC Annual Conference, Sydney, Australia, November 30-December 2, 2015

Haase, J., Hennigs, N., König, J. C. L., & Wiedmann, K.-P. (2015): Once upon a time there was a fashion brand – Driving value perception and consumer behavior via storytelling,  paper presented at the Global Fashion Management Conference, Florence, Italy, June 25-28, 2015.

Hennigs, N., Langner, S., Schmidt, S., Wiedmann, K.-P., & Wüstefeld, T. (2015): Brand heritage as key success factor in corporate marketing management: A review and synthesis of recent empirical studies,  paper presented at the 17th Conference on Historical Analysis & Research in Marketing (CHARM), Long Beach, USA, May 28-31, 2015.

Hennigs, N., Schmidt, S., Labenz, F., Karampournioti, E. (2015): The spirit of cruising the oecean: Customer experiences and value orientation luxury tourism,  paper presented at the Global Fashion Management Conference, Florence, Italy, June 25-28, 2015.

Hennigs, N., Schmidt, S., Wiedmann, K.-P., Labenz, F., Karampournioti, E. (2015): The greener wave of life: Brand experience and sustainability orientation in the cruise industry,  paper presented at the Summer Marketing Educators’ Conference, Chicago, USA, August 14-16, 2015.

König, J. C. L., Haase, J., Hennigs, N., & Wiedmann, K.-P. (2015): The myth of a traditional luxury brand – A semiotic approach towards No. 11 SAVILE ROW,  paper presented at the Global Fashion Management Conference, Florence, Italy, June 25-28, 2015.

Langner, S., Hennigs, N., Schmidt, S., & Wiedmann, K.-P. (2015): Do consumers value responsible products? Fair trade orientation and its impact product loyalty, price premium, and buying intention,  paper presented at the Summer Marketing Educators’ Conference, Chicago, USA, August 14-16, 2015.

Roncha, A., Santos, C. R., Wiedmann, K.-P., Radclyffe-Thomas, N., & Dalli, D. (2015): Measure the effectiveness of luxury brand strategies. Conceptualizing an international research project – A first report on the state of art,  paper presented at the Global Fashion Management Conference, Florence, Italy, June 25-28, 2015.

Schmidt, S., Hennigs, N., Langner, S., Albertsen, L., Limbach, M., & Leppert, P. (2015): Official sponsoring appearance versus ambush attack,  paper presented at the 2015 ANZMAC Annual Conference, Sydney, Australia, November 30-December 2, 2015

Schmidt, S., Hennigs, N., Wüstefeld, C., Langner, S., & Wiedmann, K.-P. (2015): Corporate heritage cockpit: Measuring and managing brand heritage as strategic asset,  paper presented at the 75th Annual Meeting of the Academy of Management, Vancouver, Canada, August 7-11, 2015.

Schmidt, S., Langner, S., Hennigs, N., Limbach, M., Rothensee, M., Wiedmann, K.-P. (2015): Sponsoring FIFA World Cup vs. Olympic Games – Coca Cola, a classic American brand, and its explicit and implicit success at world wide sport events,  paper presented at the AMS Annual Conference, Denver, USA, May 12-14, 2015.

Schmidt, S., Langner, S., Hennigs, N., Schiessl, M., Karampournioti, E. (2015): Anthropomorphic frame effects of sustainability communication on implicit and explicit attitudes,  paper presented at the Summer Marketing Educators’ Conference, Chicago, USA, August 14-16, 2015.

Seegebarth, B., Wiedmann, K.-P., Behrens, S., Klarmann, C., & Hernández, A. (2015): The green value: Measuring cross-national customer perceptions of organic food,  paper presented at the Winter Marketing Educators’ Conference, San Antonio, USA, February 13-15, 2015.

Wiedmann, K.-P., & König, J. C. L. (2015): O brave new world that has such products in it! An approach towards the trend of a new sophisticated “Lebensreform” in Germany,  paper presented at the Marketing Trends Conference, Paris, January 22-24, 2015.

Wiedmann, K.-P., & König, J. C. L. (2015): Dark side of marketing and management: Visualizations, frames, and myths for positioning Kosovo war,  paper presented at the75th Annual Meeting of the Academy of Management, Vancouver, Canada, August 7-11, 2015.

Wiedmann, K.-P., Fritz, S., Langner, S., & Schmidt, S. (2015): Fast and furious to social media success: The effect of social media unique relevance features in the premium cars segment – The case of AUDI and YouTube,  paper presented at the 12th AGBA World Congress, Kuala Lumpur, Malaysia, November 16-17, 2015.

Wiedmann, K.-P., König, J. C. L., Karampournioti, E. (2015): Improving consciousness for sustainable consumption and its implementation in concrete customer behavior via storytelling – A challenge for social marketing research,  paper presented at the 12th AGBA World Congress, Kuala Lumpur, Malaysia, November 16-17, 2015.

Wiedmann, K.-P., Santos, C. R., Aiello, G., Donvito, R., Godey, B., & Pederzoli, D. (2015): The growing challenge of unleashing the power of strong identities via branding and brand communication: Is it the product, the designer, the company, the city or country behind to achieve und sustain success in fashion marketing?,  paper presented at the Global Fashion Management Conference, Florence, Italy, June 25-28, 2015.

Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Wiedmann, K.-P., & Hennigs, N. (2014): A cross-cultural analysis of the perception of luxury,  paper presented at the Monaco Symposium of Luxury, April 10-11, 2014.

Hennigs, N., Wiedmann, K.-P., Klarmann, C., & Behrens, S. (2014): International comparison of consumer attitudes toward luxury,  paper presented at the Global Marketing Conference “Bridging Asia and the World: Globalization of Marketing and Management Theory and Practice”, Singapore, July 15-18, 2014.

Langner, S., Schmidt, S., Wiedmann, K.-P., Haase, J., Fritz, S. (2014): Make brand love, not war – The power of combining explicit and implicit brand attitude measurement,  paper presented at the AMS Annual Conference, Indianapolis, USA, May 21-23, 2014.

Schmidt, S., Langner, S., Wiedmann, K.-P., Haase, J., & Behrens, S. (2014): Exploring explicit and implicit framing effects on brand knowledge enhancement – The case of sustainability advertising using eco-labels,  paper presented at the Global Marketing Conference “Bridging Asia and the World: Globalization of Marketing and Management Theory and Practice”, Singapore, July 15-18, 2014.

Schmidt, S., Langner, S., Wiedmann, K.-P., Schießl, M. (2014): Touchpoint research als der moment of truth: Identifikation von impliziten und expliziten Markeneffekten durch multisensorisches Verpackungsdesign am PoS,  paper presented at the Deutsche Markentag 2014, September 25-26, 2014.

Seegebarth, B., Peyer, M., Balderjahn, I., & Wiedmann, K.-P. (2014): Are consumption opponents the happier people? Insights into the relationship between sustainable-rooted anti-consumption practices and personal well-being,  paper presented at the 43rd Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain, June 3-6, 2014.

Seegebarth, B., Wiedmann, K.-P., Behrens, S., Klarmann, C., & Luebbehusen, L. (2014): Customer value perception: Cross‐national preferences for organic food,  paper presented at the Global Marketing Conference “Bridging Asia and the World: Globalization of Marketing and Management Theory and Practice”, Singapore, July 15-18, 2014.

Wiedmann, K.-P. (2014): Development of marketing trends,  paper presented at the 13th International Marketing Trends Conference Venice, Italy, January 23-25, 2014.

Wiedmann, K.-P. (2014): Contributing to the conceptualization of corporate identity based on the personality metaphor,  paper presented at the 9th International Conference of the Corporate Identity/Associations Research Group, Amsterdam, The Netherlands, September 5-7, 2014.

Wiedmann, K.-P., & Behrens, S. (2014): COBEREN research on consumption culture in Europe – Literature review with reference to culture,  paper presented at the 43rd Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain, June 3-6, 2014.

Wiedmann, K.-P., & König, J. C. L. (2014): The core elements of story: Introducing theories and methods of narratology and linguistic for the concept of storytelling in marketing and management on the example of creating values,  paper presented at the Global Marketing Conference “Bridging Asia and the World: Globalization of Marketing and Management Theory and Practice”, Singapore, July 15-18, 2014.

Wiedmann, K.-P., Fritz, S., Langner, S., & Schmidt, S. (2014): The effect of social media unique relevance features (smurf) on brand perception and behavior,  paper presented at the Global Marketing Conference “Bridging Asia and the World: Globalization of Marketing and Management Theory and Practice”, Singapore, July 15-18, 2014.

Behrens, S., Hennigs, N., Klarmann, C., & Wiedmann, K.-P. (2013): What is the perceived value of wine? A cross-generation study of consumer wine perception and consumption behavior,  paper presented at the 16th AMS Biennial World Marketing Congress, Melbourne, Australia, July 17-19, 2013.

Behrens, S., Hennigs, N., Schmidt, S., & Wiedmann, K.-P. (2013): The luxury of sustainability: Examining value-based drivers of ethical and green consumption,  paper presented at the ANZMAC, Auckland, New Zealand, December 1-4, 2013.

Buerke, A., Peyer, M., Seegebarth, B., Balderjahn, I., Kirchgeorg, M., & Wiedmann, K.-P. (2013): Consciousness for sustainable consumption: Conceptualization, measurment & empirical validation,  paper presented at the Winter Marketing Educators’ Conference, Las Vegas, USA, February 15-17, 2013.

Donvito, R., Aiello, G., Godey, B., Pederzoli, D., Wiedmann K.-P., Hennigs N., Klarmann C., Priscilla, C., & Halliburton, C. (2013): Congruence between consumer, brand and store personality in luxury sector: The results of an international research,  paper presented at the 12th International Marketing Trends Conference Paris, France, January, 17-19, 2013.

Donvito, R., Aiello, G., Godey, B., Pederzoli, D., Wiedmann, K.-P., Hennigs, N., Klarmann, C., Chan, P., Halliburton, C., Tsuchiya, J., Koyama, T., Skorobogatykh, I. I., Weitz, B., Oh, H., Ewing, M., Newton, J., Lee, Y., Fei, L., & Chen, C. R. (2013): Are you like me? I will be attached to you. Empirical findings from an international research about consumer, brand and store personality congruence in the luxury sector,  paper presented at the 16th AMS Biennial World Marketing Congress, Melbourne, Australia, July 17-19, 2013.

Hennigs, N., Klarmann, C., Behrens, S., & Wiedmann, K.-P. (2013): Consumer attitudes toward luxury: A cross-national comparison,  paper presented at the Winter Marketing Educators’ Conference, Las Vegas, USA, February 15-17, 2013.

Hennigs, N., Klarmann, C., Behrens, S., & Wiedmann, K.-P. (2013): Consumer desire for luxury brands: Individual luxury value perception and luxury consumption,  paper presented at the 16th AMS Biennial World Marketing Congress, Melbourne, Australia, July 17-19, 2013.

Klarmann, C., Seegebarth, B., Wiedmann, K.-P., & Behrens, S. (2013): Green consumption: Customer value perception of organic food products,  paper presented at the ANZMAC, Auckland, New Zealand, December 1-4, 2013.

Langner, S., Schmidt, S., Fritz, S., & Wiedmann, K.-P. (2013): The hidden motivators: Why we recommend brands – Analyzing implicit and explicit brand related motivations,  paper presented at the ANZMAC, Auckland, New Zealand, December 1-4, 2013.

Schmidt, S., Langner, S., Hennigs, N., Wiedmann, K.-P. (2013): Me, myself and my brands: Implicit and explicit individual-brand motivational fit and effect on consumer perception and behavior,  paper presented at the Winter Marketing Educators’ Conference, Las Vegas, USA, February 15-17, 2013.

Seegebarth, B., Peyer, M., Buerke, A., Balderjahn, I., Kirchgeorg, M., & Wiedmann, K.-P. (2013): What does sustainable consumption really mean? A three-dimensional measurement approach,  paper presented at the 16th AMS Biennial World Marketing Congress, Melbourne, Australia, July 17-19, 2013.

Wiedmann, K.-P. (2013): Successful sponsorship requires solid measurement – Insights into relevant research concepts and empirical studies,  paper presented at the 7th International Research Days on Marketing Communications, Wolfsburg, Germany April 18, 2013.

Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Wiedmann, K.-P., Hennigs, N., & Singh, R. (2012): Does image-congruence enhance the purchase of luxury brands? Early development and international comparisons of a measurement scale for consumer/brand/store image-congruence,  paper presented at the 11th International Marketing Trends Conference, Venice, Italy, January, 19-21, 2012.

Hennigs, N., Schmidt, S., Wüstefeld, T., & Wiedmann, K.-P. (2012): Brand heritage in the luxury industry creating and delivering continuous value to consumers,  paper presented at the Summer Marketing Educators’ Conference, Boston, USA, August 17-19, 2012.

Langner, S., Hennigs, N., Schmidt, S., & Wiedmann, K.-P. (2012): Explicit and implicit measures of brand information processing and its impact on brand perception and brand-related behavior,  paper presented at the Summer Marketing Educators’ Conference, Boston, USA, August 17-19, 2012.

Wiedmann, K.-P. (2012): Business and entrepreneurship development in a globalized era necessitates the building of sustainable networks pooling all the reasonable from science, eco-nomics, and politics,  keynote at the AUST’s 2nd Technosphere Conference and AGBA’s 9th Annual World Congress Conference, Ajman, United Arab Emirates, March 19-21, 2012.

Wiedmann, K.-P. (2012): Brand heritage as a key success factor – Proposals for conceptualizing the measurement of the impact of brand heritage on corporate success and results from empirical studies in Germany,  paper presented at the Second International Symposium on Heritage, History and Nostalgia, London, UK, May 2-3, 2012.

Wiedmann, K.-P. (2012): New approaches of international research and building international research networks,  paper presented at the Academy of Management Annual Meeting, Boston, USA, August 3-7, 2012.

Wiedmann, K.-P. (2012): Ethics of responsibility as conceptual framework for placing values and deeper insight regarding anti-corruption to young managers,  paper presented at the Academy of Management Annual Meeting, Boston, USA, August 3-7, 2012.

Wiedmann, K.-P., Behrens, S., Hennigs, N., & Klarmann, C. (2012): A typology of wine consumers based on best-worst-scaling,  paper presented at the 11th International Marketing Trends Conference, Venice, Italy, January, 19-21, 2012.

Wiedmann, K.-P., Hennigs, N., Klarmann, C., & Behrens, S. (2012): Träumst du vom Original oder der Fälschung: Motive für den Kauf von Luxusfälschungen,  paper presented at the 11th International Marketing Trends Conference, Venice, Italy, January, 19-21, 2012.

Wiedmann, K.-P., Klarmann, C., Behrens, S., & Hennigs, N. (2012): Tasting green – Do German consumers value organic wine?,  paper presented at the 11th International Marketing Trends Conference, Venice, Italy, January, 19-21, 2012.

Ganassali, S., Moscarola, J., Santos Rodrigues, C., & Wiedmann, K.-P. (2011): Wine vs other alcoholic beverages: Consumption styles among European countries: Concept and first results of an EU rsearch project,  paper presented at the AMS World Marketing Congress, Reims, France, July 20-23, 2011.

Wiedmann, K.-P. (2011): Re-thinking research methods and statistical analysis in reputation research,  paper presented at the AMS World Marketing Congress, Reims, France, July 20-23, 2011.

Wiedmann, K.-P. (2011): Heritage and corporate value management – An important challenge for a future-oriented corporate identity & brand management,  paper presented at the First International Corporate Brand Heritage and Corporate Heritage Identity Symposium, London, UK, November 30-December 2, 2011.

Wiedmann, K.-P., & Hennigs, N. (2011): Exploring the relation between materialism and consumer vanity,  paper presented at the 10th International Marketing Trends Conference, Paris, France, January, 20-22, 2011.

Wiedmann, K.-P., Behrens, S., & Hennigs, N. (2011): Country of origin effects on quality of wine perceptions. A typology of German wine consumers,  paper presented at the AMS World Marketing Congress, Reims, France, July 20-23, 2011.

Wiedmann, K.-P., Behrens, S., Hennigs, N., & Klarmann, C. (2011): Old world vs. new world: A consumer typology based on most preferred wine countries,  paper presented at the ANZMAC, Perth, Australia, November 28-30, 2011.

Wiedmann, K.-P., Hennigs, N., Klarmann, C., & Behrens, S. (2011): Selling dreams or empty promises: Customer perceived values in trade-off between genuine luxury and counterfeit goods,  paper presented at the ANZMAC, Perth, Australia, November 28-30, 2011.

Wiedmann, K.-P., Hennigs, N., Schmidt, S., & Wüstefeld, T. (2011): Value-based perception of brand heritage: Exploring consumer attitudes toward heritage brands in the automotive industry,  paper presented at the 10th International Marketing Trends Conference, Paris, France, January, 20-22, 2011.

Wiedmann, K.-P., Hennigs, N., Schmidt, S., & Wüstefeld, T. (2011): The impact of brand heritage on corporate reputation and related effects on customer perceived value,  paper presented at the ANZMAC, Perth, Australia, November 28-30, 2011.

Wiedmann, K.-P., Kassubek, M., Pankalla, L., Hennigs, N., & Seegebarth, B. (2011): Cross-cultural adoption of sustainable solutions in the automotive sector,  paper presented at the 10th International Marketing Trends Conference, Paris, France, January, 20-22, 2011.

Wiedmann, K.-P., Langner, S., & Friedlandt, J. (2011): Einflussfaktoren der Konsumentenseitigen Beurteilung von Kundenrezensionen im Internet am Beispiel von Onlineshops,  paper presented at the 10th International Marketing Trends Conference, Paris, France, January, 20-22, 2011.

Wiedmann, K.-P., Langner, S., & Friedlandt, J. (2011): Exploring online customer reviews: Towards a better understanding of customer product evaluations,  paper presented at the 18th International Conference on Recent Advances in Retailing and Services Science (EIRASS), San Diego, USA, July 15-18, 2011.

Wiedmann, K.-P., Seegebarth, B., Hennigs, N., Pankalla, L., & Kassubek, M. (2011): Value-based boycott motivation: Customer value perception and transfer to boycott intention and behavior,  paper presented at the 10th International Marketing Trends Conference, Paris, France, January, 20-22, 2011.

Wiedmann, K.-P., Seegebarth, B., Hennigs, N., Pankalla, L., & Kassubek, M. (2011): Exploring the boycott phenomena from a customer value-based perspective: What are the reasons for consumers non-consumption?,  paper presented at the AMS World Marketing Congress, Reims, France, July 20-23, 2011.

Hennigs, N., Wiedmann, K.-P., Seegebarth, B., Pankalla, L., Kassubek, M. (2010): The influence of consumers’ risk attitudes and behavior on the adoption of online banking services,  paper presented at the 9th International Congress on Marketing Trends, Venice, Italy, January 21-23, 2010.

Wiedmann, K.-P. (2010): Developing a marketing trend radar system,  paper presented at the 9th International Congress on Marketing Trends, Venice, Italy, January 21-23, 2010.

Wiedmann, K.-P. (2010): Academic practitioner collaborative research: Organizing research as an interaction process – Some hypotheses and experiences,  paper presented at the Annual Meeting of the Academy of Management (AOM), Montreal, Canada, August 6-10, 2010.

Wiedmann, K.-P. (2010): The relevancy of implementing an integrated approach of measuring and managing country, industry, and corporate reputations – First results of an exploratory study and the development of a conceptual framework for future research,  paper presented at the Reputation Institute’s 14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Rio De Janeiro, Brazil, May 19-21, 2010.

Wiedmann, K.-P., Hennigs, N., & Langner, S. (2010): Let’s talk about fashion: Exploring the motivational drivers of social influencers in fashion marketing,  paper presented at the Global Marketing Conference, Tokyo, Japan, September 9-11, 2010.

Wiedmann, K.-P., Hennigs, N., Kassubek, M., & Pankalla, L. (2010): The adoption of natural gas vehicles in Germany: Exploring consumers’ attitude and risk perception,  paper presented at the 12th World IANGV Conference, Rome, Italy, June 8-10, 2010.

Wiedmann, K.-P., Hennigs, N., Kassubek, M., Pankalla, L., & Seegebarth, B. (2010): Green solutions in the automotive sector,  paper presented at the KAMS Fall International Conference, Seoul, Republic of Korea, November 27, 2010.

Wiedmann, K.-P., Hennigs, N., Pankalla, L., Kassubek, M., & Seegebarth, B. (2010): The adoption of sustainable solutions in the automotive sector: The case of natural gas vehicles,  paper presented at the Global Marketing Conference, Tokyo, Japan, September 9-11, 2010.

Wiedmann, K.-P., Hennigs, N., Schmidt, S., & Wüstefeld, T. (2010): Heritage as a safe haven in turbulent times – Consumer perception of brand heritage in the automotive industry,  paper presented at the Global Marketing Conference, Tokyo, Japan, September 9-11, 2010.

Wiedmann, K.-P., Hennigs, N., Siebels, A., & Bachmann, F. (2010): Luxury brands and self-identity values: Exploring the relationship between materialistic and vanity-related consumer attitudes and behavior,  paper presented at the 6th International Conference, Thought Leaders in Brand Management, Lugano, Switzerland, April 18-20, 2010.

Wiedmann, K.-P., Langner, S., Pankalla, L., & Hennigs, N. (2010): Open source as challenge for marketing management: Exploring and understanding participants’ motivation as a basis for interactive communications strategies,  paper presented at the 9th International Congress on Marketing Trends, Venice, Italy, January 21-23, 2010.

Wiedmann, K.-P., Seegebarth, B., Hennigs, N., Aigner-Hof, T., Cortekar, J., Pankalla, L., & Kassubek, M. (2010): Acceptance of nanotechnology: A risk-oriented management perspective to the diffusion of innovative nanotechnology products,  paper presented at the 2nd Annual Conference Society for the Study of Nanoscience and Emerging Technologies, Darmstadt, Germany, September 29-October 2, 2010.

Wiedmann, K.-P., Seegebarth, B., Hennigs, N., Pankalla, L., & Kassubek, M. (2010): Motivation of consumer boycott: The case of nano-technology,  paper presented at the Global Marketing Conference, Tokyo, Japan, September 9-11, 2010.

Wiedmann, K.-P. (2009): Time to innovate: Innovation and reputation – How to interlink innovation & reputation management, and stimulate sustainable Innovations?,  paper presented at the 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Amsterdam, The Netherlands, May 28-30, 2009.

Wiedmann, K.-P. (2009): How companies can align strategy, culture and identity through corporate branding,  paper presented at the 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Amsterdam, The Netherlands, May 28-30, 2009.

Wiedmann, K.-P. (2009): Zukunft der Messen im Zeichen der Globalisierung und Virtualisierung,  paper presented at the 71. Wissenschaftliche Jahrestagung des Verbands der Hochschullehrer für Betriebswirtschaft (VHB), Nuremberg, Germany, June 3-6, 2009.

Wiedmann, K.-P., Hennigs, N., & Seegebarth, B. (2009): Searching for differentiation on the web,  paper presented at the 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Amsterdam, The Netherlands, May 28-30, 2009.

Wiedmann, K.-P., Hennigs, N., Pankalla, L., Reeh, M.-O., & Kassubek, M. (2009): Exploring the @ttitude-behavior-gap in online-shopping: The adoption of online pharmacies,  paper presented at the 14th World Marketing Congress, Academy of Marketing Science, Oslo, Norway, July 22-25, 2009.

Wiedmann, K.-P., Hennigs, N., Reeh, M.-O., & Varelmann, D. (2009): The crucial role of user’s perceived trust in the orchestrations and adoption of IT-ecosystems,  paper presented at the International ACM Conference on Management of Emergent Digital Ecosystems, Lyon, France, October 27-30, 2009.

Wiedmann, K.-P., Hennigs, N., Seegebarth, B., & Venghaus, S. (2009): Exploring risk attitudes and the adoption of online banking services,  paper presented at the QUIS 11, International Conference on Quality, Information and Service Marketing, Wolfsburg, Germany, June 11-14, 2009.

Wiedmann, K.-P., Kassubek, M., & Langner, S. (2009): Trade show performance: Exploring interpersonal & non-personal interaction dimensions,  paper presented at the 14th Biennial World Marketing Congress, Academy of Marketing Science, Oslo, Norway, July 22-25, 2009.

Wiedmann, K.-P., Kassubek, M., Hennigs, N., & Pankalla, L. (2009): Technology management of natural gas vehicles: Exploring consumers’ perceived risk factors,  paper presented at the 14th Biennial World Marketing Congress, Academy of Marketing Science, Oslo, Norway, July 22-25, 2009.

Wiedmann, K.-P., Kassubek, M., Hennigs, N., & Pankalla, L. (2009): Technology adoption of alternative fuels and engines in private transport,  poster presented at the Academy of Management 2009 Annual Meeting "Green Management Matters", Chicago, USA, August 7-11, 2009.

Wiedmann, K.-P., Kassubek, M., Hennigs, N., & Pankalla, L. (2009): Switching to natural gas vehicles: Are customers’ perceived risk factors impairing a relevant change?,  paper presented at the 9th World Congress of the Academy of Global Business Advancement, Kuala Lumpur, Malaysia, December 27-31, 2009.

Wiedmann, K.-P., von Zitzewitz, M. (2009): Are people willing to change their behaviors in favor of the climate change? Some insights on the acceptance of renewable energies from Germany,  paper presented at the 9th World Congress of the Academy of Global Business Advancement, Kuala Lumpur, Malaysia, December 27-31, 2009.

Aiello, G., Donvito, R., Godey, B., Perdezoli, D., Wiedmann, K.-P., Hennigs, N., Siebels, A. (2008): Luxury brand and country of origin effect: Results of an international empirical study,  paper presented at the 7th International Congress on Marketing Trends, Venice, Italy, January 17-19, 2008.

Aldas-Manzano, J., Bachmann, F., Dalli, D., Hennigs, N., Kuster, I., Moscarola, J., Vila, N., Zucchella, A. (2008): Cross-national differences in customer evaluation of sponsor-event association,  paper presented at the 7th International Congress on Marketing Trends, Venice, Italy, January 17-19, 2008.

Ganassali, S., Casarin, F., Cerchiello, P., Mau, G., Rodrigues Santos, M. C., & Siebels, A. (2008): Impact of a sponsorship activity on the brand perceptions within an international context: The America’s Cup and Louis Vuitton case,  paper presented at the 7th International Congress on Marketing Trends, Venice, Italy, January 17-19, 2008.

Wiedmann, K.-P. (2008): Public private partnership networks for advancing knowledge development in global business and global marketing,  paper presented at the The AMS Cultural Perspectives in Marketing Conference, New Orleans, USA, January 16-19, 2008.

Wiedmann, K.-P. (2008): Corporate social responsibility as a successful tool of corporate marketing – Results of an empirical study,  paper presented at the 2008 International Corporate Identity Group (ICIG) Symposium: “Identity Perspectives on Corporate and Organisational Marketing”, Brighton, UK, March, 6-7, 2008.

Wiedmann, K.-P., & Ludewig, D. (2008): How do customers evaluate brand licensing? – Results of a first exploratory study,  paper presented at the 2008 Global Marketing Conference, Shanghai, China, March 20-23, 2008.

Wiedmann, K.-P., & Venghaus, S. (2008): An integrative approach to complex innovation management: The market introduction of fuel cell vehicles,  paper presented at the 2008 Global Marketing Conference, Shanghai, China, March 20-23, 2008.

Wiedmann, K.-P., Hennigs, N., & Hennigs, J. (2008): Corporate social capital as a competitive advantage in determining a company’s capacity to recognize trends and innovation opportunities,  paper presented at the 7th International Congress on Marketing Trends, Venice, Italy, January 17-19, 2008.

Wiedmann, K.-P., Hennigs, N., & Hennigs, J. (2008): Corporate social capital as a competitive advantage in determining a company’s capacity to recognize trends and innovation opportunities,  paper presented at the 5th World Congress of the Academy of Global Business Advancement, Manama, Bahrain, November 17-19, 2008.

Wiedmann, K.-P., Hennigs, N., & Langner, S. (2008): Exploring the underlying motivational drivers and gender differences of social influencers in fashion marketing,  paper presented at the 2008 Global Marketing Conference, Shanghai, China, March 20-23, 2008.

Wiedmann, K.-P., Hennigs, N., & Seegebarth, B. (2008): Corporate social capital as essential driver of corporate success in a globalized world: Impact upon stakeholder perceptions and transfer to related behavior,  paper presented at the SAICON 2008, Islamabad, Pakistan, November 26-28, 2008.

Wiedmann, K.-P., Hennigs, N., Siebels, A. (2008): Value-based segmentation of luxury consumption behavior: Framework development and first empirical results,  paper presented at the 2008 Global Marketing Conference, Shanghai, China, March 20-23, 2008.

Wiedmann, K.-P., Hennigs, N., Siebels, A., & Bachmann, F. (2008): Exploring and targeting gender differences in vanity-related attitudes and behavior: A German adaption of the cross-cultural consumer vanity scale,  paper presented at the 2008 Global Marketing Conference, Shanghai, China, March 20-23, 2008.

Wiedmann, K.-P., Langner, S., & Hennigs, N. (2008): Conceptualizing the key motivational drivers of consumers’ participation in open source networks and marketing projects,  paper presented at the 2008 Global Marketing Conference, Shanghai, China, March 20-23, 2008.

Aiello, G., Donvito, R., Pederzoli, D., Godey, B., Wiedmann, K.-P., Hennigs, N., & Siebels, A. (2007): Le percezioni del concetto di lusso nei giovani. Un’analisi comporata a livello internazionale,  paper presented at the 6th International Congress on Marketing Trends, Venice, Italy, January, 26-27, 2007.

Ganassali, S., Cherhiello, P., Hennigs, N., Kuster, I., Moscaiola, J., Rodrigues Santos, C.., Siebels, A., Vila, N., & Zucchella, A. (2007): Young people purchase-decision patterns: A European comparative analysis,  paper presented at the 6th International Congress on Marketing Trends, Venice, Italy, January, 26-27, 2007.

Wiedmann, K.-P. (2007): Corporate branding in the energy sector,  paper presented at the 6th International Congress on Marketing Trends, Venice, Italy, January 26-27, 2007.

Wiedmann, K.-P. (2007): Marketing as a comprehensive concept of corporate leadership – Reviewing the „official definition of marketing” empowered by the American Marketing Association,  paper presented at the 9th International Corporate Identity Group (ICIG) Symposium, Edinburgh, UK, March 22-23, 2007.

Wiedmann, K.-P. (2007): Corporate identity management as a basic concept of corporate marketing,  paper presented at the 10th International Corporate Identity Group (ICIG) Symposium, London, UK, November 30, 2007.

Wiedmann, K.-P., & Langner, S. (2007): Web 2.0 and reputation management,  paper presented at the 11th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Oslo, Norway, May 31-June 2, 2007.

Wiedmann, K.-P., Buxel, H. (2007): Configuring performance measurement scorecards for CRM,  paper presented at the 6th International Congress on Marketing Trends, Venice, Italy, January, 26-27, 2007.

Wiedmann, K.-P. (2006): Exploring challenges as a basis for a successful planning of service marketing – Conceptual reflections and empirical evidence concerning the development of a planning tool,  paper presented at the 5th International Congress on Marketing Trends, Venice, Italy, January 20-21, 2006.

Wiedmann, K.-P. (2006): The development of a planning concept for corporate branding within a business-to-business context – Research program and experiences from a case study,  paper presented at the Thought Leaders International Conference on Brand Management, Birmingham, UK, March 28-29, 2006

Wiedmann, K.-P. (2006): Corporate social responsibility, stakeholder alignment, and corporate success, research questions, basic framework, and empirical evidence,  paper presented at the 10th International Conference on Reputation, Image, Identity and Competitiveness, New York, USA, May 25 -28, 2006.

Wiedmann, K.-P. (2006): The impact of corporate social responsibility on building brand image and customer loyalty – Results of an empirical study,  paper presented at the International Conference: “Corporate Responsibility and Global Business: Implications for Corporate and Marketing Strategy”, London, UK, July 13-14, 2006.

Wiedmann, K.-P. (2006): Corporate social responsibility (CSR) and corporate value – Conceptualizing a theoretical model,  paper presented at the International Conference: “Corporate Responsibility and Global Business: Implications for Corporate and Marketing Strategy”, London, UK, July 13-14, 2006.

Wiedmann, K.-P. (2006): Is it time for a general theory of marketing,  paper presented at the American Marketing Association (AMA) Summer Marketing Educators’ Conference, Chicago, USA, August 4-7, 2006.

Wiedmann, K.-P., & Hennigs, N. (2006): Corporate social capital and corporate reputation,  paper presented at the 10th International Conference on Reputation, Image, Identity and Competitiveness, New York, USA, May 25-28, 2006.

Wiedmann, K.-P., & Prauschke, C. (2006): How stakeholder alignment concepts influence corporate reputation,  paper presented at the 10th International Conference on Reputation, Image, Identity and Competitiveness, New York, USA, May 25-28, 2006.

Wiedmann, K.-P., & Venghaus, S. (2006): Technology switch under network effects: Conceptualizing the market introduction of fuel cell vehicles,  paper presented at the IFSAM VIIIth World Congress “Enhancing Managerial Responsiveness to Global Challenges”, Berlin, Germany, September 28-30, 2006.

Wiedmann, K.-P., & Venghaus, S. (2006): Towards a sustainable transport economy: Why corporate social responsibility is not enough,  paper presented at the Global Forum “Business as an Agent of World Benefit – Management Knowledge Leading Positive Change”, Cleveland, USA, October 22-25, 2006.

Wiedmann, K.-P., Hennigs, N., & Hennigs, J. (2006): The importance of social capital in multinational companies: Towards a comprehensive model of innovation capacity,  paper presented at the IFSAM VIIIth World Congress “Enhancing Managerial Responsiveness to Global Challenges”, Berlin, Germany, September 28-30, 2006.

Wiedmann, K.-P., Langner, S., & Hennigs, J. (2006): Understanding open source networks: Proposing a conceptual model of motivation,  paper presented at the IFSAM VIIIth World Congress “Enhancing Managerial Responsiveness to Global Challenges”, Berlin, Germany, September 28-30, 2006.

Hinck, W., Felix, R., & Wiedmann, K.-P. (2005): An international validation and scale purification of the market orientation concept,  paper presented at the 2005 Academy for Global Business Advancement Conference, New Delhi, India, January 3-5, 2005.

Wiedmann, K.-P. (2005): Alliance of the reasonable: Steps towards a public private partnership network for advancing knowledge development,  paper presented at the 2005 Academy for Global Business Advancement Conference, New Delhi, India, January 3-5, 2005.

Wiedmann, K.-P. (2005): Trying to ask the right questions about measuring corporate reputation – A first contribution to the development of prospective measurement approaches,  paper presented at the 9th International Conference on Corporate Reputation, Image Identity, and Competitiveness, Madrid, Spain, May 19-22, 2005.

Wiedmann, K.-P. (2005): Corporate identity and corporate identity management in a marketing perspective – The concept of balanced identity and elements of an integrated CI management,  paper presented at the 4th International Conference of the AMA – Corporate Identity/Associations Research Group (CI/ARG Group), Rotterdam, The Netherlands, October 27-29, 2005.

Wiedmann, K.-P., & Böcker, C. (2005): Analyzing corporate reputation in different industries – Results of an empirical study,  paper presented at the 9th International Conference on Corporate Reputation, Image Identity, and Competitiveness, Madrid, Spain, May 19-22, 2005.

Wiedmann, K.-P., & Prauschke, C. (2005): Intagible assets and corporate reputation – Conceptual relationships and implications for corporate practice,  paper presented at the 9th International Conference on Corporate Reputation, Image Identity, and Competitiveness, Madrid, Spain, May 19-22, 2005.

Walsh, G., & Wiedmann, K.-P. (2004): Reputation and switching behavior,  paper presented at the 8th International Conference of the Reputation Institute: Corporate Reputation, Image, Identity & Competitiveness – Global Citizenship, Fort Lauderdale, USA, May 20-23, 2004.

Walsh, G., Mitchell, V.-W., & Wiedmann, K.-P. (2004): The eMaven: Identifying and segmenting an online information disseminator,  paper presented at the AMA Summer Marketing Educator’s Conference, Boston, USA, August 6-9, 2004.

Wiedmann, K.-P. (2004): CSR and corporate associations – The interrelations between CSR and corporate & brand identity as a strategic marketing challenge,  paper presented at the 3rd International Conference of the AMA – Corporate Identity/Associations Research Group (CIARG), Los Angeles, USA, April 16-18, 2004.

Wiedmann, K.-P. (2004): CSR & corporate communications – Managing corporate branding and corporate reputations in the context of increased social responsibility challenges,  paper presented at International Conference on Corporate Social Responsibility – Effective Management of CSR Communication Strategies and Social Report, INSEAD & IDDI (Instituto De Desarrollo Directivo Integral), Madrid, Spain, February 25-26, 2004.

Wiedmann, K.-P., & Bausback, N. (2004): Corporate branding in B2B context,  paper presented at the 8th International Conference of the Reputation Institute: Corporate Reputation, Image, Identity & Competitiveness – Global Citizenship, Fort Lauderdale, USA, May 20-23, 2004.

Wiedmann, K.-P., Buxel, H., & Walsh, G. (2004): Reputation management in Germany,  paper presented at the 8th International Conference of the Reputation Institute: Corporate Reputation, Image, Identity & Competitiveness – Global Citizenship, Fort Lauderdale, USA, May 20-23, 2004.

Wiedmann, K.-P., Ludewig, D., & Böcker, C. (2004): Applying causal modeling to measuring and buildung brand equity in the energy market,  paper presented at the SAM/IFSAM VIIth World Congress, Göteborg, Sweden, July 5-7, 2004.

Hennig-Thurau, T., Houston, M., & Walsh, G. (2003): Unveiling the mysteries of motion picture success: An interrelationship approach of the determinants of motion picture box office,  paper presented at the AMA (American Marketing Association) Marketing Educators’ Conference, Chicago, USA, August 15-18, 2003.

Trautmann, K. H., Wiedmann, K.-P., & Peuser, M. (2003): Brand co-operations in post merger integration – A case study,  paper presented at the 7th International Conference on Corporate Reputation, Manchester, UK, March 22-24, 2003.

Walsh, G., Mitchell, V.-W., & Wiedmann, K.-P. (2003): Examining the effects of own retailer brands on consumer perception – Evidence from Germany,  paper presented at the AMA (American Marketing Association) Marketing Educators’ Conference, Chicago, USA, August 15-18, 2003.

Walsh, G., Wiedmann, K.-P., & Mitchell, V.-W. (2003): Demographic differences in the proclivity to perceive consumer confusion,  paper presented at the AMS (Academy of Marketing Science) World Marketing Congress, Perth, Australia, June 11-14, 2003.

Wiedmann, K.-P. (2003): Managing reputation risk: Reputation management as a chance to reduce the risk of loosing customers – A strategic management concept and a case study,  paper presented at the European Forum on Corporate Reputation, Madrid, Spain, 2003.

Wiedmann, K.-P. (2003): Measuring and managing the emotional power of brands – A first draft to the development of a brand management concept,  paper presented at the 7th International Conference on Corporate Reputation, Manchester, UK, March 22-24, 2003.

Wiedmann, K.-P. (2003): Brand co-operation a srategic concept for corporate branding,  paper presented at the 7th International Conference on Corporate Reputation, Manchester, UK, March 22-24, 2003.

Wiedmann, K.-P., Frenzel, T., & Walsh, G. (2003): The acceptance of digital distribution – Developing a model in the context of the music industry,  paper presented at the AMA (American Marketing Association) Marketing Educators’ Conference, Chicago, USA, August 15-18, 2003.

Wiedmann, K.-P., Walsh, G., & Groth, M. (2003): Examining consumer behavior in the liberalized German energy market – The influence of customer satisfaction on customer willingness to switch public utility companies,  paper presented at the Association for Consumer Research 2003 North American Conference, Toronto, Canada, October 9-15, 2003.

Wiedmann, K.-P., Walsh, G., & Hinck, W. (2003): Conceptualizing corporate reputation in Germany: Evaluating and extending the RQ,  paper presented at the AMS (Academy of Marketing Science) World Marketing Congress, Perth, Australia, June 11-14, 2003.

Hennig-Thurau, T., Walsh, G., & Wiedmann, K.-P. (2002): Going to the movies – or renting them: Understanding the success of motion pictures in movie theaters and on video,  paper presented at the AMA Marketing Educators’ Conference, San Diego, USA, August 3-6, 2002.

Ramoser, T., & Wiedmann, K.-P. (2002): Strategic brand management, advanced understanding of consumer and brand value,  paper presented at the 6th International Conference on Corporate Reputation, Identity & Competitiveness, Boston, USA, May, 23-25, 2002.

Walsh, G., Mitchell, V.-W., Wiedmann, K.-P., Frenzel, T., & Duvenhorst, C. (2002): German eMavens on internet music sites,  paper presented at the AMA Marketing Educators’ Conference, San Diego, USA, August 3-6, 2002.

Wiedmann, K.-P. (2002): Corporate branding & corporate reputation risk management: Basel II consequences for identity, risk and reputation management,  paper presented at the 6th International Conference on Corporate Reputation, Identity & Competitiveness, Boston, USA, May, 23-25, 2002.

Wiedmann, K.-P., & Trautmann, K.-H. (2002): Measuring brand equity in a high competitive market via causal modeling – A proposal and a case study,  paper presented at the 6th International Conference on Corporate Reputation, Identity & Competitiveness, Boston, USA, May, 23-25, 2002.

Wiedmann, K.-P. (2001): Strategic marketing and electronic customer relationship management,  paper presented at the First International Conference on Electronic Business, Hong Kong, China, December 19-21, 2001.

Wiedmann, K.-P., & Buxel, H. (2001): Using non-reactive observation methods in the internet: Methodological aspects and challenges,  paper presented at the First International Conference on Electronic Business, Hong Kong, China, December 19-21, 2001.