Vorträge

Vorträge

  • Sohn, S., Karampournioti, E., Wiedmann, K.-P., & Fritz, W. (2019): Me, myself and my smartphone – Antecedents of smartphone attachment: Structured abstractpaper presented at the 47th Academy of Marketing Science (AMS) Annual Conference, Vancouver, Canada, May 29-31, 2019.
  • Wiedmann, K.-P., Albertsen, L., & Karampournioti, E. (2019): Consumers’ quality perception of food shape abnormality - Effects on customer perceived value and consumer behaviorpaper presented at the 47th Academy of Marketing Science (AMS) Annual Conference, Vancouver, Canada, May 29-31, 2019.
  • Albertsen, L., Wiedmann, K.-P., Karampournioti, E., & Langner, S. (2018): Consumer’s acceptance of food innovations – Effects on product perception and consumer behaviorpaper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.
  • Karampournioti, E., Wiedmann, K.-P., Schmidt, S., Albertsen, L., & Langner, S. (2018): The value of sustainability: A three dimensional approach for assessing explicit and implicit effects of brand sustainabilitypaper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.
  • Langner, S., Schmidt, S., Lischka, G., Karampournioti, E., & Albertsen, L. (2018): Feel the grip and smell the freedom – Assessing the impact of sensory packaging on implicit and explicit brand knowledgepaper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.
  • Wiedmann, K.-P., Karampournioti, E., Albertsen, L., Schmidt, S., Langner, S., & Schießl, M. (2018): Show me your responsibility, I’ll tell you who you are: Explicit and implicit effects of brand sustainability on brand reputation, perceived value and brand-related intentionspaper presented at the 2018 Global Marketing Conference, Tokyo, Japan, July 26-29, 2018.
  • Wiedmann, K.-P., & Karampournioti, E. (2017): Will storytelling be able to let the old dream for a better world will come true? – Developing a conceptual framework of a “transformative storytelling approach” and sketching an agenda for joint research effortspaper presented at the AMS Annual Conference, Coronado, USA, May 24-26, 2017.
  • Wiedmann, K.-P., Albertsen, L., Langner, S., Karampournioti, E., & Schmidt, S. (2017): Thought for food: The impact of sensory perceptions on implicit and explicit attitudes toward a productpaper presented at the AMS Annual Conference, Coronado, USA, May 24-26, 2017.
  • Wiedmann, K.-P., Albertsen, L., Langner, S., Karampournioti, E., & Schmidt, S. (2017): Consumer’s perception of sustainable food innovations: Effects on perceived risk, perceived benefit, and attitude strengthpaper presented at the Summer AMA Conference, San Francisco, USA, August 4-6, 2017.
  • Wiedmann, K.-P., Karampournioti, E., Hennigs, N., Schmidt, S., & Albertsen, L. (2017): Welcome to brand-topia: The role of transportation and identification in brand storytellingpaper presented at the AMS Annual Conference, Coronado, USA, May 24-26, 2017.
  • Hennigs, N., Schmidt, S., Langner, S., Karampournioti, E., & Albertsen, L. (2016): My paradise is over the ocean: Brand experiences and sutainability orientiation in the cruise industrypaper presented at the 15th International Marketing Trends Conference, Venice, Italy, January 21-23, 2016.
  • Hennigs, N., Schmidt, S., Langner, S., Karampournioti, E., & Albertsen, L. (2016): Where there’s smoke, there’s fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette packagespaper presented at the AMS Annual Conference, Orlando, USA, May 18-21, 2016.
  • Karampournioti, E., Hennigs, N., & Wiedmann, K-P. (2016): Because they’re worth it: The importance of animal welfare in the global cosmetics industrypaper presented at the 15th International Marketing Trends Conference, Venice, Italy, January 21-23, 2016.
  • Langner, S., Schmidt, S., Hennigs, N., Karampournioti, E., & Albertsen, L. (2016): Words have meaning and names have power – Assessing the appeal of personalization of perceiving one’s own name on coke bottlespaper presented at the AMS Annual Conference, Orlando, USA, May 18-21, 2016.
  • Schmidt, S., Langner, S., Hennigs, N., Albertsen, L., & Karampournioti, E. (2016): With joyful flow: The dual information processing effect of pragmatic and hedonic user experience on brand attachmentpaper presented at the AMS Annual Conference, Orlando, USA, May 18-21, 2016.
  • Wiedmann, K.-P., Hennigs, N., & Karapournioti, E. (2016): Your pain is my gain: Characteristics and behavior of consumer psychopathspaper presented at the Global Marketing Conference, Hong Kong, China, July 21-24, 2016.
  • Wiedmann, K.-P., Schmidt, S., Langner, S., Reiter, P., Albertsen, L., & Karampournioti, E. (2016): Magical repute – The explicit and implicit effect of corporate brand reputation on brand attachmentpaper presented at the AMS Annual Conference, Orlando, USA, May 18-21, 2016.
  • Hennigs, N., Schmidt, S., Labenz, F., & Karampournioti, E. (2015): The spirit of cruising the oecean: Customer experiences and value orientation luxury tourismpaper presented at the Global Fashion Management Conference, Florence, Italy, June 25-28, 2015.
  • Hennigs, N., Schmidt, S., Wiedmann, K.-P., Labenz, F., & Karampournioti, E. (2015): The greener wave of life: Brand experience and sustainability orientation in the cruise industrypaper presented at the Summer Marketing Educators’ Conference, Chicago, USA, August 14-16, 2015.
  • Schmidt, S., Langner, S., Hennigs, N., Schiessl, M., & Karampournioti, E. (2015): Anthropomorphic frame effects of sustainability communication on implicit and explicit attitudespaper presented at the Summer Marketing Educators’ Conference, Chicago, USA, August 14-16, 2015.
  • Wiedmann, K.-P., König, J. C. L., & Karampournioti, E. (2015): Improving consciousness for sustainable consumption and its implementation in concrete customer behavior via storytelling – A challenge for social marketing researchpaper presented at the 12th AGBA World Congress, Kuala Lumpur, Malaysia, November 16-17, 2015.