-
Wiedmann, K.-P., Haase, J., Bettels, J., & Labenz, F.
(2018):
Advertising design in food marketing: Comparing the effectiveness of sensory, functional and symbolic ad content for product evaluation,
paper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.
-
Wiedmann, K.-P., Labenz, F., Bettels, J., & Haase, J.
(2017):
The potential of sensory stimuli in print advertisement: Analyzing the effects on product design, brand experience, brand perception and consumer behavior,
paper presented at the 12th Global Brand Conference, Kalmar, Sweden, April 26-28, 2017.
-
Wiedmann, K.-P., Haase, J., Labenz, F., & Bettels, J.
(2017):
Utilizing the explicit and implicit sensory perception in gastronomy: Investigating the effects on selected brand-related performance indicators,
paper presented at the 12th Global Brand Conference, Kalmar, Sweden, April 26-28, 2017.
-
Wiedmann, K.-P., Labenz, F., Haase, J., & Bettels, J.
(2017):
The role of multisensory marketing and brand experience in the luxury hotel industry: Exploring the effects on customer perceived value and brand strength,
paper presented at the Summer AMA Conference, San Francisco, USA, August 4-6, 2017.
-
König, J. C. L., Wiedmann, K.-P., Haase, J., Labenz, F., & Hennigs, N.
(2016):
Designing the molecule of brand – Semiotic analysis towards unique luxury brand heritage,
paper presented at the 15th International Marketing Trends Congress, Venice, Italy, January 21-23, 2016.
-
Wiedmann, K.-P., Haase, J., Labenz, F., & Hennigs, N.
(2016):
Multisensory marketing in the luxury industry – Effects on brand experience and customer perceived value,
paper presented at the INSEEC Monaco Symposium on Luxury, Monaco, Monaco, April 7-8, 2016.
