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AWBR Conference, Stellenbosch, South Africa

AWBR Conference, Stellenbosch, South Africa

January 14-16, 2019, 11th Conference of the Academy of Wine Business (AWBR), Stellenbosch, South Africa

Paper presented: Schäfer, S., Schmidt, H., Wiedmann, K.-P., & Babin, B. J. (2019): Exploring the priming effect in the context of organic wine: An experimental investigation.