InstitutTeamLevke Walten
Publikationsliste

Publikationen

Aufsätze in Fachzeitschriften

  • Walten, L., Wiedmann, K.-P. & Schmidt, S. (2021): When More Information Means Less Consumer Acceptance of Innovative Food TechnologiesMarketing Review St. Gallen, 2021(3), 14-22.
  • Albertsen, L., Wiedmann, K.-P., & Schmidt, S. (2020): The impact of innovation-related perception on consumer acceptance of food innovations - development of an integrated framework of the consumer acceptance processFood Quality and Preference.
    DOI: https://doi.org/10.1016/j.foodqual.2020.103958
  • Schmidt, S., Limbach, M., Langner, S., Wiedmann, K.-P., Albertsen, L., & Reiter, P. (2018): Official sports sponsorship fortress versus ambush marketing attack: Investigating the impact on implicit and explicit brand knowledgeInternational Journal of Sports Marketing and Sponsorship, 19(1), 91-108.
    DOI: https://doi.org/10.1108/IJSMS-10-2016-0071
  • Schmidt, S., Niedernolte, F., Albertsen, L., de Lopez, C., Reiter, P., & Langner, S. (2017): Customer insights that drive social enterprisesMarketing Review St. Gallen, 34(3), 30-40.

Schriftenreihe Marketing Management (Universität Hannover)

  • Albertsen, L., & Wiedmann, K.-P. (2017): Konsumentenseitige Akzeptanz von Lebensmittelzusatzstoffen – Identifikation von Akzeptanztreibern im Kontext der Gewinnung von Lebensmittelzusatzstoffen aus Nebenströmen der LebensmittelverarbeitungSchriftenreihe Marketing Management, Hannover.

Sonstige Veröffentlichungen

  • Schmidt, Steffen;Buckler, Frank; Hennigs, Nadine; Rothensee, Matthias; Albertsen, Levke (2015): Brand Insights 4.0: An Effective Tool in the Hands of Brand ManagersThe European Business Review, July – August 2015, pp. 62–67.