Vorträge

Vorträge

  • Wiedmann, K.-P. & Walten, L. (2020): Consumers’ Perception of Product Information and its Effect on Product Evaluation and Behavioral Intentionpaper presented at the 2020 Academy of Marketing Science (AMS) Annual (Virtual) Conference, December 14-19, 2020.
  • Wiedmann, K.-P., Albertsen, L., & Karampournioti, E. (2019): Consumers’ quality perception of food shape abnormality - Effects on customer perceived value and consumer behaviorpaper presented at the 47th Academy of Marketing Science (AMS) Annual Conference, Vancouver, Canada, May 29-31, 2019.
  • Albertsen, L., Wiedmann, K.-P., Karampournioti, E., & Langner, S. (2018): Consumer’s acceptance of food innovations – Effects on product perception and consumer behaviorpaper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.
  • Karampournioti, E., Wiedmann, K.-P., Schmidt, S., Albertsen, L., & Langner, S. (2018): The value of sustainability: A three dimensional approach for assessing explicit and implicit effects of brand sustainabilitypaper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.
  • Langner, S., Schmidt, S., Lischka, G., Karampournioti, E., & Albertsen, L. (2018): Feel the grip and smell the freedom – Assessing the impact of sensory packaging on implicit and explicit brand knowledgepaper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.
  • Wiedmann, K.-P., Karampournioti, E., Albertsen, L., Schmidt, S., Langner, S., & Schießl, M. (2018): Show me your responsibility, I’ll tell you who you are: Explicit and implicit effects of brand sustainability on brand reputation, perceived value and brand-related intentionspaper presented at the 2018 Global Marketing Conference, Tokyo, Japan, July 26-29, 2018.
  • Wiedmann, K.-P., Karampournioti, E., Hennigs, N., Schmidt, S., & Albertsen, L. (2017): Welcome to brand-topia: The role of transportation and identification in brand storytellingpaper presented at the AMS Annual Conference, Coronado, USA, May 24-26, 2017.
  • Wiedmann, K.-P., Albertsen, L., Langner, S., Karampournioti, E., & Schmidt, S. (2017): Thought for food: The impact of sensory perceptions on implicit and explicit attitudes toward a productpaper presented at the AMS Annual Conference, Coronado, USA, May 24-26, 2017.
  • Wiedmann, K.-P., Albertsen, L., Langner, S., Karampournioti, E., & Schmidt, S. (2017): Consumer’s perception of sustainable food innovations: Effects on perceived risk, perceived benefit, and attitude strengthpaper presented at the Summer AMA Conference, San Francisco, USA, August 4-6, 2017.
  • Wiedmann, K.-P., Schmidt, S., Langner, S., Albertsen, L., Schiessl, M., & Buckler, F. (2016): The unknown legacy effect: Assessing the explicit and implicit relation of corporate brand heritage on brand attachementpaper presented at the Global Marketing Conference, Hong Kong, China, July 21-24, 2016.
  • Schmidt, S., Albertsen, L., Buckler, F., & Wiedmann, K.-P. (2016): The impact of explicit and implicit customer perceived value on brand attachmentpaper presented at the 2016 ANZMAC Annual Conference, Christchurch, New Zealand, December 5-7, 2016
  • Wiedmann, K.-P., Schmidt, S., Hennigs, N., Langner, S., & Albertsen, L. (2016): Assessing the explicit and implicit effect of corporate brand reputation on brand attachmentpaper presented at the 15th International Marketing Trends Congress, Venice, Italy, January 21-23, 2016.
  • Hennigs, N., Schmidt, S., Langner, S., Karampournioti, E., & Albertsen, L. (2016): My paradise is over the ocean: Brand experiences and sutainability orientiation in the cruise industrypaper presented at the 15th International Marketing Trends Conference, Venice, Italy, January 21-23, 2016.
  • Wiedmann, K.-P., Schmidt, S., Langner, S., Reiter, P., Albertsen, L., & Karampournioti, E. (2016): Magical repute – The explicit and implicit effect of corporate brand reputation on brand attachmentpaper presented at the AMS Annual Conference, Orlando, USA, May 18-21, 2016.
  • Schmidt, S., Langner, S., Hennigs, N., Albertsen, L., & Karampournioti, E. (2016): With joyful flow: The dual information processing effect of pragmatic and hedonic user experience on brand attachmentpaper presented at the AMS Annual Conference, Orlando, USA, May 18-21, 2016.
  • Hennigs, N., Schmidt, S., Langner, S., Karampournioti, E., & Albertsen, L. (2016): Where there’s smoke, there’s fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette packagespaper presented at the AMS Annual Conference, Orlando, USA, May 18-21, 2016.
  • Langner, S., Schmidt, S., Hennigs, N., Karampournioti, E., & Albertsen, L. (2016): Words have meaning and names have power – Assessing the appeal of personalization of perceiving one’s own name on coke bottlespaper presented at the AMS Annual Conference, Orlando, USA, May 18-21, 2016.
  • Schmidt, S., Hennigs, N., Langner, S., Albertsen, L., Limbach, M., & Leppert, P. (2015): Official sponsoring appearance versus ambush attackpaper presented at the 2015 ANZMAC Annual Conference, Sydney, Australia, November 30-December 2, 2015
  • Wiedmann, K.-P. (2012): Brand heritage as a key success factor – Proposals for conceptualizing the measurement of the impact of brand heritage on corporate success and results from empirical studies in Germanypaper presented at the Second International Symposium on Heritage, History and Nostalgia, London, UK, May 2-3, 2012.