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Logo: Institut für Marketing und Management/Leibniz Universität Hannover
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Logo: Institut für Marketing und Management/Leibniz Universität Hannover
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Internationale Konferenzen

Ausdruck unseres internationalen Engagements sind u.a. auch Vorträge auf verschiedenen Veranstaltungen im Ausland. Seit 1997 bietet Prof. Dr. Wiedmann z.B. in regelmäßigen Abständen Block-Kurse an verschiedenen amerikanischen Universitäten für Praktiker an (Themenbereiche: Energiemanagement, Strategisches Management, Controlling und Data Mining, Marken-Management). Als Board-Member des Institute for Brand Leadership tritt er ferner immer wieder auf verschiedenen Konferenzen, Vortragsveranstaltungen etc. in den USA auf, die sich speziell an die Praxis wenden. Daneben wurden und werden auch in England, in der Türkei, in Rußland und Polen, in Israel und Palästina immer wieder Vorträge vor Wissenschaftlern und vor allem Praktikern gehalten.

Im Folgenden wollen wir indessen lediglich die Teilnahme von "M2´lern" an wichtigen internationalen Konferenzen im wissenschaftlichen Bereich hervorheben, bei denen die eingereichten Paper jeweils einem anspruchsvollen Reviewing-Process unterliegen.

August 4 - 6, 2017, Summer AMA Conference, San Francisco, USA

Paper presented: 1. Sensory Marketing in a Business-to-Business Context: Investigating the Effects on Product Design, Attitude and Consumer Behavior (Wiedmann, K.-P.; Haase, J.; Bettels, J.), 2. The Role of Multisensory Marketing and Brand Experience in the Luxury Hotel Industry: Exploring the Effects on Customer Perceived Value and Brand Strength (Wiedmann, K.-P.; Labenz, F.; Haase, J.; Bettels, J.), 3. Consumer’s Perception of Sustainable Food Innovations: Effects on Perceived Risk, Perceived Benefit, and Attitude Strength (Wiedmann, K.-P.; Albertsen, L.; Langner, S.; Karampournioti, E.; Schmidt, St.).

July 6th - 9th, 2017, GAMMA Global Fashion Management Conference, Vienna, Austria

Paper presented: 1. Analyzing the perception of Luxury Fashion by Millennials and Generation Z (Santos, Carmen S., Fritz, W., Wiedmann, K.-P,), 2. Assessing the Explicit and Implicit Effect of Sport Sponsorship on Dual Brand Knowledge – The Case of In-Game Advertising (Schmidt, St.; Limbach, M.; Langner, S.; Wiedmann, K.-P.), 3. Conceptualizing an identity-oriented brand management approach (Wiedmann, K.-P.).

 

August 4 - 6, 2017, Summer AMA Conference, San Francisco, USA

Paper presented: 1. Sensory Marketing in a Business-to-Business Context: Investigating the Effects on Product Design, Attitude and Consumer Behavior (Wiedmann, K.-P.; Haase, J.; Bettels, J.), 2. The Role of Multisensory Marketing and Brand Experience in the Luxury Hotel Industry: Exploring the Effects on Customer Perceived Value and Brand Strength (Wiedmann, K.-P.; Labenz, F.; Haase, J.; Bettels, J.), 3. Consumer’s Perception of Sustainable Food Innovations: Effects on Perceived Risk, Perceived Benefit, and Attitude Strength (Wiedmann, K.-P.; Albertsen, L.; Langner, S.; Karampournioti, E.; Schmidt, St.).

July 6th - 9th, 2017, GAMMA Global Fashion Management Conference, Vienna, Austria

Paper presented: 1. Analyzing the perception of Luxury Fashion by Millennials and Generation Z (Santos, Carmen S., Fritz, W., Wiedmann, K.-P,), 2. Assessing the Explicit and Implicit Effect of Sport Sponsorship on Dual Brand Knowledge – The Case of In-Game Advertising (Schmidt, St.; Limbach, M.; Langner, S.; Wiedmann, K.-P.), 3. Conceptualizing an identity-oriented brand management approach (Wiedmann, K.-P.).

May 24 - 26, 2017, AMS Annual Conference, Coronado, California, USA.

Paper presented: 1. Will Storytelling be able to let the old dream for a better world will come true? – Developing a Conceptual Framework of a “Transformative Storytelling Approach” and Sketching an Agenda for joint Research Efforts (Wiedmann, K.-P.; Karampournioti, E.), 2. Thought for Food: The Impact of Sensory Perceptions on Implicit and Explicit Attitudes toward a Product (Wiedmann, K.-P.; Albertsen, L.; Langner, S.; Karampournioti, E.; Schmidt, St.), 3. Who is your true G.O.A.T.? Analyzing the Cause-Effect Relations of Sport Rivalry on the Emotional Appeal toward a Sport Athlete (Schmidt, St.; Langner, S.; Limbach, M.), 4. Welcome to Brand-Topia: The Role of Transportation and Identification in Brand Storytelling (Wiedmann, K.-P.; Karampournioti, E.; Hennigs, N.; Schmidt, St.; Albertsen, L.), 5. Idle Speculation or Proficient Prognosis? – How to employ Celebrity Endorsement Models smartly (Wiedmann, K.-P.; von Mettenheim, W.).

April 26 - 28, 2017, Global Brand Conference, Kalmar, Sweden.

Paper presented: 1. Utilizing the Explicit and Implicit Sensory Perception in Gastronomy:

Investigating the Effects on Selected Brand-Related Performance Indicators (Wiedmann, K.-P.; Haase, J.; Labenz, F.; Bettels, J.), 2. The Potential of Sensory Stimuli in Print Advertisement: Analyzing the Effects on Product Design, Brand Experience, Brand Perception and Consumer Behavior (Wiedmann, K.-P.; Labenz, F.; Bettels, J.; Haase, J.).

October, 11, 2016, Luxury Brands Symposium: Luxury and the Internet Dilemma: How Do Luxury Brands Embrace Digital Technologies?, hosted by the American University of Sharjah (AUS), Sharjah, UAE, and supported by the Chalhoub Group, Dubai, UAE.

Paper presented: “Luxury and the Internet Dilemma: Are There Boundaries to Selling Luxury on the Internet?” (Wiedmann, K.-P.).

September, 2-4, 2016, CIARG 10th International Conference of the Corporate Identity / Associations Research Group, hosted by the John Madejski Centre for Reputation, Henley Business School, University of Reading, Henley on Thames, UK.

Paper presented: “Featuring Sustainability as Part of Corporate and/or Product Brand Identity – A Challenge for Corporate Branding and Corporate Communications” (Wiedmann, K.-P.).

July 21 – 24, 2016, GMC: “Bridging Asia and the World Global Platform for Interface between Marketing and Management“, 2016 Global Marketing Conference at Hong Kong. Hong Kong, China.

Paper presented: 1. “Your pain is my gain: Characteristics and behavior of consumer psychopaths” (Wiedmann, K.-P.; Hennigs, N.; Karapournioti, E.), 2. “The unknown legacy effect: Assessing the explicit and implicit relation of corporate brand heritage on brand attachement” (Wiedmann, K.-P.; Schmidt, St.; Langner, S.; Albertsen, L.; Schiessl, M.; Buckler, F.), and 3. “True love or fatal attraction? – The controversial relationship between luxury brands and celebrities” (Wiedmann, K.-P.; von Mettenheim, W.)

May 18 – 20, 2016, AMS Annual Conference, Orlando, USA

Paper presented:

1. Conceptualizing, Measuring, and Managing Customer-Oriented Marketing Communication: Introducing a Neuro-economic Framework for Marketing Purposes (Wiedmann, K.-P.), 2. Magical Repute – The Explicit and Implicit Effect of Corporate Brand Reputation on Brand Attachment (Wiedmann, K.-P.; Schmidt, St.; Langner, S.; Reiter, Ph.; Albertsen, L.; Karampournioti, E.). M2 also had the chance to organize a special session: “Applied Neuroeconomics: Science meets Business Practice – Profound Insights or Witchcraft?” with presentations of Gesa Lischka, Kochstrasse, Germany (title: “Where is the Beef? Best Practice Cases of Applied Neuroeconomics in Business Practice”), and Philip Reiter, Eye Square GmbH, Germany (title: “Yes, We can! Implicit Methods in Market Research between Passing on and Change”).

April, 7th – 8th, 2016: Monaco, Monaco Symposium on Luxury, INSEEC.

Paper presented:

“Multisensory Marketing in the Luxury Industry – Effects on Brand Experience and Customer Perceived Value” (Wiedmann, K.-P.; Haase, J.; Labenz, F.; Hennigs, N.). Together with the colleagues from Bentley Motors, Sarah Lo Bosco, Ralf Böttcher, and Phillip Heine, Prof. Wiedmann was also moderating a Business Workshop on the topic: “The Future of Luxury in the automotive Sector: Challenges and Options for Creating a Convincing Sphere of Experiences around Luxury Cars”.

Febr. 26-28, 2016, Winter Marketing Educators’ Conference, Las Vegas, NV, USA

Paper presented:

Who are Sustainable Conscious Consumers? A Segmentation Approach to Identify and Profile Patterns of Un-/Conscious Consumers (Seegebarth, B.; Balderjahn, I.; Peyer, M.; Wiedmann, K.-P.)

January, 21st – 23rd, 2016: Venice, Italy, 15th International Marketing Trends Conference.

Paper presented:

1. “Assessing the explicit and implicit effect of corporate brand reputation on brand attachment” (Wiedmann, K.-P.; Schmidt, St.; Hennigs, N.; Langner, S.; Albertsen, L.), and

2. “Designing the molecule of brand - semiotic analysis towards unique luxury brand heritage” (König, J.C.L.; Wiedmann, K.-P.; Haase, J.; Labenz, F.; Hennigs, N.).

November 30th - December 2nd, 2015, ANZMAC Conference, Sydney, Australia.

Paper presented:

1. Explicit and Implicit Framing Effects on Product Attitudes (Schmidt, St.; Batt, V.; Schiessl, M.; Wiedmann, K.-P.; Bruhn, M.)

2. Official Sponsoring Appearance versus Ambush Attack (Schmidt, St.; Hennigs, N.; Langner, S.; Albertsen, L.; Limbach, M.; Leppert, P.)

November, 16th - 17th, 2015: AGBA's 12th World Congress at the University of Malaysia Pahang, Kuala Lumpur Campus, Malaysia

Paper presented:

1. “Improving Consciousness for Sustainable Consumption and its Implementation in concrete Customer Behavior via Storytelling – A Challenge for Social Marketing Research” (Wiedmann, K.-P.; König, J.C.L.; Karampournioti, E.), and

2. “Fast and Furious to Social Media Success: The Effect of Social Media Unique Relevance Features in the Premium Cars Segment – The Case of AUDI and YouTube” (Wiedmann, K.-P.; Fritz, S.; Langner, S.; Schmidt, St.)

August 14th -16th, 2015, Summer Marketing Educators' Conference, Chicago, IL, USA.

Paper presented: 1. Do Consumers Value Responsible Products? Fair Trade Orientation and its Impact Product Loyalty, Price Premium, and Buying Intention (Langner, S.H.; Hennigs, N.; Schmidt, St.; Wiedmann, K.-P.); 2. The Greener Wave of Life: Brand Experience and Sustainability Orientation in the Cruise Industry (Hennigs, N.; Schmidt, St.; Wiedmann, K.-P.; Labenz, F.; Karampournioti, E.).

August 7th -11th, 2015, 75th Annual Meeting of the Academy of Management, Vancouver, BC, Canada.

Paper presented: 1. Corporate Heritage Cockpit: Measuring and Managing Brand Heritage as Strategic Asset (Schmidt, St.; Hennigs, N.; Wüstefeld, Ch.; Langner, S.; Wiedmann, K.-P.); 2. Dark Side of Marketing and Management: Visualizations, Frames, and Myths for Positioning Kosovo War (Wiedmann, K.-P.; König, J.C.L.).

June 25th -28th, 2015, Global Fashion Management Conference, Florence, Italy.

Paper presented: 1. The spirit of cruising the ocean: Customer experiences and value orientation luxury tourism (Hennigs, N,; Schmidt, St.; Labenz, F.; Karampournioti, E.); 2. The myth of a traditional luxury brand – a semiotic approach towards No. 11 SAVILE ROW (König, J.; Haase; J.; Hennigs, N.; Wiedmann, K.-P.); 3. Once upon a time there was a fashion brand – driving value perception and consumer behavior via storytelling (Haase, J,; Hennigs, N.; König, J.C.L.; Wiedmann, K.-P,); 4. Measure the effectiveness of luxury brand strategies. Conceptualizing an International Research Project – A First Report on the State of Art (Roncha, A.; Santos, C.R.; Wiedmann, K.-P.; Radclyffe-Thomas, N.; Dalli; D.); 5. The Growing Challenge of Unleashing the Power of Strong Identities via Branding and Brand Communication. Is it the product, the designer, the company, the city or country behind to achieve und sustain Success in Fashion Marketing? (Wiedmann, K.-P.; Santos, C.R.; Aiello, G.; Donvito, R.; Godey, B.; Pederzoli, D.). – The first paper received the Best Paper Award.

May 28th -31st, 2015, 17th Conference on Historical Analysis & Research in Marketing (CHARM), RMS Queen Mary, Long Beach, California, USA.

Paper presented: Band Heritage as Key Success Factor in Corporate Marketing Management: A Review and Synthesis of Recent Empirical Studies (Hennigs, N.; Langner, S.; Schmidt, St.; Wiedmann, K.-P.; Wüstefeld, Th.).

May. 12th-14th, 2015, Academy of Marketing Science, Annual Conference, Denver, Colorado, USA

Paper presented: Sponsoring FIFA World Cup vs. Olympic Games – Coca Cola, a Classic American Brand, and its Explicit and Implicit Success at World Wide Sport Events (Schmidt, St.; Langner, S.; Hennigs, N.; Limbach, M.; Rothensee, M.; Wiedmann, K.-P.)

Febr. 13th-15th, 2015, Winter Marketing Educators’ Conference, San Antonio, Texas, USA

Paper presented: The Green Value: Measuring Cross-National Customer Perceptions of Organic Food (Seegebarth, B.; Wiedmann, K.-P.; Behrens, St.; Klarmann, Ch.; Hernández, A.)

January 22-24, 2015 – International Marketing Trends Conference, Paris.

Paper presented: O Brave New World that has such Products in It! An Approach towards the Trend of a New Sophisticated “Lebensreform” in Germany (Wiedmann, K.-P., König, J.C.L.).

September 5-7, 2014 – 9th International Conference Corporate Identity/Associations Research Group (CIARG). “Engaging Stakeholders through Authentic and Distinctive Corporate Identities”, Amsterdam, NL

Paper presented:.Contributing to the Conceptualization of Corporate Identity based on the Personality Metaphor (Wiedmann, K.-P.)

August 1-3, 2014 - Summer Marketing Educators’ Conference. “Leveraging New Technologiy to Create Value for Customers and Firms”, San Francisco, CA, USA

Paper presented:
1. Me, Myself, and Fair Trade: Intrapersonal Fair Trade Orientation as Driver of Fair Trade-Related Product Perception and Behavior (Hennigs, N.; Langner, S.; Behrens, S.; Schmidt, St.; Wiedmann, K.-P.)
2. The Effect of Social Media Unique Relevance Features: Introducing a Multidimensional Framework (Wiedmann, K.-P.; Langner, S.; Fritz, S.; Schmidt, St.; Haase, J.)
3. The Hidden Brand Drivers: Explicit and Implicit Antecedents of Brand Strength (Langner, S.; Schmidt, St.; Wiedmann, K.-P.; Haase, J.; Fritz, S.)

July 15-18, 2014 Global Marketing Conference at Singapore. “Bridging Asia and the World: Globalization of Marketing and Management Theory and Practice”, Singapore

Paper presented: 1. International comparison of consumer attitudes toward luxury (Hennigs, N.; Wiedmann, K.-P.; Klarmann, Ch.; Behrens, St.), 2. Exploring explicit and implicit framing effects on brand knowledge enhancement ‐ The case of sustainability advertising using eco-labels (Schmidt, St.; Langner, S.; Wiedmann, K.-P.; Haase, J.; Behrens, St.), 3. Customer value perception: Cross‐national preferences for organic food (Seegebarth, B.; Wiedmann, K.-P.; Behrens, St.; Klarmann, Ch.), 4. The effect of social media unique relevance features (smurf) on brand perception and behavior (Wiedmann, K.-P.; Fritz, S.; Langner, S.; Schmidt, St.), 5. The core elements of story: introducing theories and methods of narratology and linguistic for the concept of storytelling in marketing and management on the example of creating values (Wiedmann, K.-P.; König, J.).

June 3-6, 2014, 43rd Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain.

Paper presented: 1. Are consumption opponents the happier people? Insights into the relationship between sustainable-rooted anti-consumption practices and personal well-being (Seegebarth, B.; Peyer, M.; Balderjahn, I.; Wiedmann, K.-P.) and 2. COBEREN Research on Consumption Culture in Europe – Literature Review with Reference to Culture (Wiedmann, K.-P.; Behrens, St.)

May 21st -23rd, 2014, Academy of Marketing Science Annual Conference, Indianapolis, IN, USA

Paper presented: Make Brand Love, Not War – The Power of Combining Explicit and Implicit Brand Attitude Measurement (Langner, S.H.; Schmidt, St.; Wiedmann, K.-P.; Haase, J.; Fritz, S.)

April 10th -11th, 2014: Monaco Symposium on Luxury. INSEEC & International University of Monaco. Monaco

Paper presented: “A Cross-Cultural Analysis of the Perception of Luxury” (Godey, B.; Pederzoli, D.; Aiello, G.; Donvito, R.; Wiedmann, K.-P.; Hennigs, N.)

February 21st – 23rd, 2014: Winter Marketing Educators’ Conference, Orlando, FL, USA

Paper presented: 1. The Hidden Value Drivers: Explicit and Implicit Antecedents of Customer Perceived Value (Langner, S.H.; Schmidt, St.; Wiedmann, K.-P.); 2. Exploring the Meaning of the Economic Dimension of Sustainability: An Empirical Study Measuring Consumers’ Consciousness for Sustainable Consumption (Peyer, M.; Seegebarth, B.; Buerke, A.; Balderjahn, I.; Kirchgeorg, M.; Wiedmann, K.-P.)

January, 23rd – 25th, 2014: Venice, Italy, 13th International Marketing Trends Conference.

Paper presented: The Development of Marketing Trends (Wiedmann, K.-P.)

November 1st – 4th, 2013: Auckland, New Zealand. ANZMAC. Australian & New Zealand Marketing Academy Conference.

Paper presented: 1. The Luxury of Sustainability: Examining Value-Based Drivers of Ethical and Green Consumption (Behrens, S./Hennigs, N./Schmidt, S./Wiedmann, K.-P.); 2. Green Consumption: Customer Value Perception of Organic Food Products (Klarmann, C./Seegebarth, B.//Wiedmann, K.-P./Behrens, S.); 3. The Hidden Motivators: Why We Recommend Brands – Analyzing Implicit and Explicit Brand Related Motivations (Langner, S./ Schmidt, S./ Fritz, S./ Wiedmann, K.-P.)

August 9th –11th, 2013: Summer Marketing Educators’ Conference, Boston, Mass., USA

Paper presented: 1. The Effect of Social Media Unique Relevance Features on Social Media Brand Perception, and Behavior (Wiedmann, K.-P.; Fritz, S.; Langner, S.; Schmidt, St.) and 2. Who Do You Share That Perimeter Billboard With? Brand Image Transfer in a Sponsorship Alliance (Gross, Ph.; Wiedmann, K.-P.)

July 17th –19th, 2013: Academy of Marketing Science 16th Biennial World Marketing Congress, Melbourne, Australia

Paper presented: 1. Are You Like Me? I Will Be Attached to You. Empirical Findings from an International Research about Consumer, Brand and Store Personality Congruence in the Luxury Sector (Donvito, R.; Aiello, G.; Godey, B.; Pederzoli, D.; Wiedmann, K.-P.; Hennigs, N.; Klarmann, Ch.; Chan, P.; Halliburton, Ch.; Tsuchiya, J.; Koyama, T.; Skorobogatykh, I.I.; Weitz, B.; Oh, H.; Ewing, M.; Newton, J.; Lee, Y.; Fei, L.; Chen, C.R.); 2. What is the Perceived Value of Wine? A Cross-Generation Study of Consumer Wine Perception and Consumption Behavior (Behrens, St.; Hennigs, N.; Klarmann, Ch.; Wiedmann, K.-P.); 3. Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption (Hennigs, N.; Klarmann, Ch.; Behrens, St.; Wiedmann, K.-P.); 4. What Does Sustainable Consumption Really Mean? A Three-Dimensional Measurement Approach (Seegebarth, B.; Peyer, M.; Buerke, A.; Balderjahn, I.; Kirchgeorg, M.; Wiedmann, K.-P.). Moreover, Prof. Wiedmann was acting as session chair.

April 18th –19th, 2013: 7th International Research Days on Marketing Communications, Wolfsburg, Germany

Paper presented: Successful Sponsorship requires solid Measurement – Insights into Relevant Research Concepts and Empirical Studies (Wiedmann, K.-P.)

February 15th –17th, 2013: Winter Marketing Educators’ Conference, Las Vegas, Nevada, USA

Papers presented: Consciousness for Sustainable Consumption: Conceptualization, Measurement & Empirical Validation (Buerke, A.; Peyer, M.; Seegebarth, B.; Balderjahn, I.; Kirchgeorg, M.; Wiedmann, K.-P.), 2. Me, Myself and My Brands: Implicit and Explicit Individual-Brand Motivational Fit and Effect on Consumer Perception and Behavior (Schmidt, St.; Langner, S.; Hennigs, N.; Wiedmann, K.-P.) und 3. Consumer Attitudes Toward Luxury: A Cross-National Comparison (Hennigs, N., Klarmann, C., Behrens, S. and Wiedmann, K.-P.) – The last paper received the "Best Paper Award" in the Global & Cross Cultural Track. 

August 17th -19th, 2012: AMA Summer Marketing Educators‘ Conference, Chicago, Illinois, USA

Papers presented: 1. Brand Heritage in the Luxury Industry Creating and Delivering Continuous Value to Consumers (Hennigs, N.; Schmidt, St.; Wüstefeld, Th.; Wiedmann, K.-P.) and 2. Explicit and Implicit Measures of Brand Information Processing and Its Impact on Brand Perception and Brand-Related Behavior (Langner, S.H.; Hennigs, N.; Schmidt, St.; Wiedmann, K.-P.)

August 3rd – 7th, 2012: AOM, The Academy of Management Annual Meeting, Boston, Massachusetts, USA 

Papers presented: 1. Ethics of responsibility as conceptual framework for placing values and deeper insight regarding anti-corruption to young managers (Wiedmann, K.-P.) and 2. New approaches of international research and building international research networks (Wiedmann, K.-P.)

July 19th – 22nd, 2012: Global Marketing Conference at COEX, Seoul, Republic of Korea

Papers presented: 1. Do They Know How they Feel about Your Brand? Explicit and Implicit Antecedents of Brand Perception and Buying Intention (Schmidt, St.; Hennigs, N.; Langner, S.; Wiedmann, K.-P.), 2. Because You're Worth It? Consumers' Risk Perception in the Trade-Off between Genuine and Counterfeit Luxury Goods (Hennigs, N.; Klarmann, Ch.; Wiedmann, K.-P.), 3. A Taxonomy of Wine Consumers Based on Best-Worst-Scaling (Behrens, St.; Wiedmann, K.-P.; Hennigs, N.), 4. Red, White or Green – Consumers’ Perception of Organic Wine (Wiedmann, K.-P.; Klarmann, Ch.; Hennigs, N.; Behrens, St.) – the last Paper received the Best Conference Paper Award. Moreover Prof. Klaus-Peter Wiedmann and Dr. Nadine Hennigs did contribute as Chairs of the Luxury Marketing and Value Management Track.

May 2nd – 3rd, 2012: The Second International Corporate Brand Heritage and Corporate Heritage Identity Symposium, Brunel University, London, UK

Paper presented: Brand Heritage as a Key Success Factor – Proposals for Conceptualizing the Measurement of the Impact of Brand Heritage on Corporate Success and Results from Empirical Studies in Germany (Wiedmann, K.-P.)

March 19th - 21st, 2012: AUST’s 2nd Technosphere Conference in 2012 and AGBA’s 9th Annual World Congress Conference, Ajman University of Science and Technology (AUST) and Academy of Global Business Advancement, Ajman, United Arab Emirates.

Papers presented: 1. Market Segmentation in the Luxury Industry based on Materialism and Consumer Vanity (Wiedmann, K.-P.; Hennigs, N.), 2. Social Capital and Innovation Capacity of Multinational Companies (Wiedmann, K.-P.; Hennigs, N.; Hennigs, J.), 3. The Relevancy of Brand Heritage: How do Consumers perceive Heritage Brands in the Automotive Industry (Wiedmann, K.-P.; Hennigs, N.; Schmidt, St.; Wüstefeld, Th.). Prof. Wiedmann also gave the keynote: “Business and Entrepreneurship Development in a Globalized Era necessitates the building of sustainable networks pooling all the reasonable from science, economics, and politics”, and received the 2012 AGBA Fellow Award as well as a conference award of the Ajman University of Science and Technology (AUST), United Arab Emirates. Moreover, Nadine Hennigs and Klaus-Peter Wiedmann received the Best Paper Award for their paper “Market Segmentation in the Luxury Industry based on Materialism and Consumer Vanity”.

February 17th –19th, 2012: Winter Marketing Educators’ Conference, St. Petersburg, FL, USA

Paper presented: What Customer Reviews Influence Online Purchase Decisions? Towards a Better Understanding of Electronic WOM in Online-Shops (Wiedmann, K.-P.; Langner, S.; Friedlandt, J.)

January 19th – 21st, 2012: Venice, Italy, 11th International Marketing Trends Conference.

Papers presented: A typology of wine consumers based on best-worst-scaling (Wiedmann,
K.-P.; Behrens, S.; Hennigs, N.; Klarmann, C.); Tasting green – Do German consumers value organic wine? (Wiedmann, K.-P.; Klarmann, C.; Behrens, S.; Hennigs, N.); Träumst du vom Original oder der Fälschung: Motive für den Kauf von Luxusfälschungen (Wiedmann, K.-P.; Hennigs, N.; Klarmann, C.; Behrens, S.); Does image-congruence enhance the purchase of luxury brands? Early development and international comparisons of a measurement scale for consumer/brand/store image-congruence (Godey, B.; Pederzoli, D.; Aiello, G.; Donvito, R.;
Wiedmann, K.-P.; Hennigs, N.; Singh, R.).

November 30th – December 2nd, 2011: The First International Corporate Brand Heritage
and Corporate Heritage Identity Symposium, Brunel University London.

Paper presented: Heritage and Corporate Value Management – An important Challenge for a Future-oriented Corporate Identity & Brand Management (Wiedmann, K.-P.)

November 28th – 30th , 2011: Perth, Australia. ANZMAC. Australian & New Zealand
Marketing Academy.

Papers presented: 1. Selling Dreams or Empty Promises: Customer Perceived Values in
Trade-Off between Genuine Luxuy and Counterfeit Goods (Wiedmann, K.-P.; Hennigs, N.;
Klarmann, C.; Behrens, S.), 2. Appeal to All Senses in Luxury marketing: A Multi-Sensory
Communication Approach (Wiedmann, K.-P.; Klarmann, C.; Hennigs, N.; Behrens, S.), 3.
The Impact of Brand Heritage on Corporate Reputation and Related Effects on Customer
Perceived Value (Wiedmann, K.-P.; Hennigs, N.; Schmidt, S.; Wüstefeld, T.), and 4. Old
World vs. New World: A Consumer Typology Based on Most Preferred Wine Countries
(Wiedmann, K.-P.; Behrens, S.; Hennigs, N.; Klarmann, C.).

August 5th – 7th, 2011: San Francisco, USA. Summer AMA. Educators’ Conference.

Papers presented: 1. The Importance of Brand Heritage. Delivering Value to Consumers in Turbulent Times (Wiedmann, K.-P.; Hennigs, N.; Schmidt, St.; Wüstefeld, Th.), 2. A Customer Perceived Value Perspective on Motivations Underlying Boycott Participation (Wiedmann, K.-P.; Seegebarth, B.; Hennigs, N.; Pankalla, L.; Kassubek, M.), 3. Corporate Social Responsibility between Hypocrisy and Sincerity: A Longitudinal Analysis in Annual Reports from 1998 – 2009 (Kilian, Th.; Hennigs, N.), and 4. Luxury Brands in a Tumultuous Global Economy. The Crucial Role of Customer Perceived Value (Wiedmann, K.-P.; Hennigs, N.; Wüstefeld, Th.; Schmidt, St.).

July 20th – 23rd, 2011: Reims, France - 15th AMS World Marketing Congress.

Papers presented: 1. Country of Origin Effects on Quality of Wine Perceptions. A Typology of German Wine Consumers (Wiedmann, K.-P.; Behrens, St.; Hennigs, N.), 2. Exploring the Boycott Phenomena from a Customer Value-Based Perspective: What are the Reasons for Consumers Non-Consumption? (Wiedmann, K.-P.; Seegebarth, B.; Hennigs, N.; Pankalla, L.; Kassubek, M.), 3. “Re-thinking Research Methods and Statistical Analyses in Reputation Research” (Wiedmann, K.-P.) and 4. the paper of our COBEREN Group: “Wine vs other alcoholic beverages: consumption styles among European countries” - concept and first results of an EU Research Project (Ganassali, St. & Moscarola, J. - Uni. Savoie (F); Santos Rodrigues, C. - Uni Leon (ES); Wiedmann, K.-P. (D)).

July 15-18, 2011: San Diego, USA - 18th International Conference on Recent Advances in Retailing and Services Science, organized by the International European Institute for Retailing and Services Studies (EIRASS).

Paper presented: Exploring Online Customer Reviews. Towards a better understanding of customer product evaluations (Wiedmann, K.-P.; Langner, S.; Friedlandt, J.).

 January, 20th – 22nd, 2011: Paris, France, 10th International Marketing Trends Conference.

Papers presented: Exploring the Relation between Materialism and Consumer Vanity (Wiedmann, K.-P.; Hennigs, N.); Value-Based Perception of Brand Heritage: Exploring Consumer Attudes toward Heritage Brands in the Automotive Industry (Wiedmann, K.-P.; Hennigs, N.; Schmidt, St.; Wüstefeld, Th.); Cross-Cultural Adoption of Sustainable Solutions in the Automotive Sector (Wiedmann, K.-P.; Kassubek, M.; Pankalla, L.; Hennigs, N.; Seegebarth, B.); Einflussfaktoren der Konsumentenseitigen Beurteilung von Kundenrezensionen im Internet am Beispiel von Onlineshops (Wiedmann, K.-P.; Langner, S.; Friedlandt, J.); Value-Based Boykott Motivation: Customer Value Perception and Transfer to Boycott Intention and Behavior (Wiedmann, K.-P.; Seegebarth, B.; Hennigs, N.; Pankalla, L; Kassubek, M.). Moreover Prof. Wiedmann was chairing the Marketing Strategy Forum with Marketing-Managers of Big Brand Companies as well as giving a Key Note on the Development of a Marketing Trend Radar System.

November 26th- 27th, 2010 KAMS Fall International Conference in Seoul, Republic of Korea.  Marketing on the Global Move, Korean Academy of Marketing Science & Harbin Institute of Technology, sponsored by the Ministry of Knowledge and Economy, Republic of Korea, Seoul Metropolitan Government, National Research Foundation, Office of Research Affairs, Yonsei University, DFG – Deutsche Forschungsgemeinschaft.

Paper presented: Green Solutions in the Automotive Sector: Exploring Consumers’ Attitude and Risk Perception of Natural Gas Vehicles (Wiedmann, K.-P., Hennigs, N., Kassubek, M., Pankalla, L., Seegebarth, B.)  - The Paper received the “Best Conference Paper Award”.

September 9th – 11th, 2010: Global Marketing Conference (GMC), Tokyo, Japan.

Papers presented: “Let’s Talk about Fashion: Exploring the Motivational Drivers of Social Influencers in Fashion Marketing” (Wiedmann, K.-P.; Hennigs, N.; Langner, S.), “The Adoption of Sustainable Solutions in the Automotive Sector: The Case of Natural Gas Vehicles” (Wiedmann, K.-P.; Hennigs, N.; Pankalla, L.; Kassubek, M.; Seegebarth, B.), “Heritage as a safe haven in turbulent times – Consumer perception of brand heritage in the automotive industry” (Wiedmann, K.-P.; Hennigs, N.; Schmidt, S.; Wüstefeld, Th.), and “Motivation of Consumer Boycott: The Case of Nano-Technology” (Wiedmann, K.-P.; Seegebarth, B.; Hennigs, N.; Pankalla, L.; Kassubek, M.).

6 -10 August, 2010: Academy of Management (AOM), Annual Meeting, Montreal, Canada.

Paper presented: Academic Practitioner Collaborative Research: Organizing Research as an Interaction Process – Some Hypotheses and Experiences (Wiedmann, K.-P.)

25 – 26 June, 2010: ICAR/NACRE 2010 Symposium. Anti-consumption and Consumer Resistance: Concepts, Concerns, Conflicts, and Convergence, Euromed Management, Marseille, France.

Paper presented: Consumer Resistance to Green Innovations (Wiedmann, K.-P., Hennigs, N., Pankalla, L., Kassubek, M., Seegebarth, B.)

8 – 10 June, 2010: 12th World IANGV Conference and Exhibition, Rome, Italy.

Paper presented: The Adoption of Natural Gas Vehicles in Germany: Exploring Consumers' Attitude and Risk Perception (Wiedmann, K.-P./Hennigs, N./Kassubek, M./Pankalla, L.)

3 – 4 June, 2010: 2nd General Meeting of the Consumer Behaviour Research Network (CoBeReN) in Annecy, France.

The objective of CoBeReN, an international research network, is the investigation of European consumer behaviour considering cultural influences. Together with representatives of 18 European countries Professor Wiedmann was able to lay the foundations of further research activities on European consumer behaviour.

19-21 May, 2010:  Reputation Institute's 14th International Conference on Corporate Reputation, Brand, Identity and Competitiveness. Rio De Janeiro, Brazil

Paper presented: The Relevancy of Implementing an Integrated Approach of Measuring and Managing Country, Industry, and Corporate Reputations – First Results of an Exploratory Study and the Development of a Conceptual Framework for Future Research (Wiedmann, K.-P.)

April 18-20, 2010: 6th International Conference, Thought Leaders in Brand Management, Università della Svizzera Italiana, Lugano, Switzerland

Paper presented: Luxury Brands and Self-Identity Values: Exploring the Relationship Between Materialistic and Vanity-Related Consumer Attitudes and Behavior (Wiedmann, K.-P.; Hennigs, N.; Siebels, A.; Bachmann, F.)

February 19 – 22, 2010: American Marketing Association 2010 Winter Marketing Educators’ Conference, New Orleans, Louisiana, USA

Papers presented: 1. ”An Empirical Analysis on the Adoption of Alternative Fuels: Consumers' Perceived Risks Associated with Natural Gas Vehicles” (Wiedmann, K.-P.; Kassubek, M.; Hennigs, N.; Pankalla, L.) and 2. “Consumer's Perceived Trust in IT-Ecosystems: Conceptualizing System-Centric and User-Centric Determinants of Trust in Digital Environments (Wiedmann, K.-P.; Varelmann, D.; Reeh, M.-O.; Hennigs, N.). Prof. Wiedmann also served as session chair.

January, 21st-23rd 2010, 9th International Marketing Trends Conference in Venice, Italy - sponsored by the Prime Minister of the French Republic. Università Ca’ Foscari, Venezia & ESCP-EAP - European School of Management, Paris et al. ESCP

Papers presented: The Influence of Consumers’ Risk Attitudes and Behavior on the Adoption of Online Banking Services (Hennigs, Wiedmann, Seegebarth, Pankalla, Kassubek), Open Source as Challenge for Marketing Management: Exploring and Understanding Participants’ Motivation as a Basis for Interactive Communications Strategies (Wiedmann, Langner, Pankalla, Hennigs), Developing a Marketing Trend Radar System (Wiedmann).  Moreover Prof. Wiedmann was acting as Session Chair and his thoughts on developing a Marketing Trend Radar System were presented as a Keynote Speech.

December, 27-31, 2009, 9th World Congress of the Academy of Global Business Advancement (AGBA), Kuala Lumpur, Malaysia.

Papers presented: Are People Willing to Change their Behaviors in Favor of the Climate Change?  Some Insights on the Acceptance of Renewable Energies from Germany (Wiedmann, v. Zitzewitz) and Switching to Natural Gas Vehicles: Are Customers’ Perceived Risk Factors Impairing a Relevant Change? (Wiedmann, Kassubek, Hennigs, Pankalla

November 27th – December 2nd: Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference 2009 - sustainable marketing and management.

Paper presented: “Acceptance of Renewable Energies: Model Development and First Empirical Results” (Wiedmann, K.-P.; Venghaus, S.; von Zitzewitz, M.)

October 27th – 30th: The international ACM Conference on Management of Emergent Digital Ecosystems 2009, Lyon, France.

Paper presented: “The Crucial Role Of User’s Perceived Trust In The Orchestrations And Adoption Of IT-Ecosystems” (Wiedmann, K.-P.; Hennigs, N.; Reeh, M.-O.; Varelmann, D.)

August 7th – 10th: American Marketing Association 2009 Summer Marketing Educators’ Conference, Chicago, Illinois, USA.

Paper presented: ” Exploring Customer Value Dimensions of Trade Show Internet Platforms: Connecting Trade Shows and Web-based Services“ (Wiedmann, K.-P.; Kassubek, M.; Langner, S.; Hennigs, N.)

August 7th – 11th: Academy of Management 2009 Annual Meeting “Green Management Matters”, Chicago, Illinois, USA.

Paper presented: “Technology Adoption of Alternative Fuels and Engines in Private Transport“ (Wiedmann, K.-P.; Kassubek, M.; Hennigs, N.; Pankalla, L.)

July 22nd – 25th: 14th Academy of Marketing Science Biennial World Marketing Congress, Oslo, Norway.

Papers presented:
1. „ Trade Show Performance: Exploring Interpersonal & Non-Personal Interaction Dimensions“ (Wiedmann, K.-P.; Kassubek, M.; Langner, S.),
2. „Technology Management of Natural Gas Vehicles: Exploring Consumers' Perceived Risk Factors“ (Wiedmann, K.-P.; Kassubek, M.; Hennigs, N.; Pankalla, L.), 3. „Exploring the @ttitude-Behavior-Gap in Online-Shopping: The Adoption of Online Pharmacies“ (Wiedmann, K.-P.; Hennigs, N.; Pankalla, L.; Reeh, M.-O.; Kassubek, M.)

June 11 – 14, 2009. QUIS 11: International Conference on Quality, Information and Service Marketing, Wolfsburg, Germany.

Paper presented: Exploring risk attitudes and the adoption of online banking services (Wiedmann, K.-P.; Hennigs, N.; Seegebarth, B. Venghaus, S.)

May 28th – 30th, 2009, 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Amsterdam, The Netherlands.

Papers presented:
Searching for Differentiation on the Web (Wiedmann, K.-P.; Hennigs, N.; Seegebarth, B.), How Companies can Align Strategy, Culture and Identity through Corporate Branding (Wiedmann, K.-P.), Time to Innovate: Innovation and Reputation - How to interlink Innovation & Reputation Management, and stimulate sustainable Innovations? (Wiedmann, K.-P.).

May 20 - 23, 2009, Annual Conference of the Academy of Marketing Science, Baltimore, MD, USA.

Paper presented:
Consumer Acceptance of Renewable Energies – Target Group Segmentation based on the Classification of Private End Users into Lifestyle Typologies in Germany (Wiedmann, K.-P.; Venghaus, S.; Zitzewitz, M.v.)

February 19th – 23rd: American Marketing Association 2009 Winter Marketing Educators’ Conference, Tampa, Florida, USA

Papers presented:
1. “Exploring the Underlying Motivational Drivers of WOM Referral Behavior: Towards a Typology of Social Influencers” (Wiedmann, K.-P.; Hennigs, N.; Langner, S.) 
2. “Investigating Consumer Vanity: Framework Development and Identification of Vanity-related Consumer Segments” (Wiedmann, K.-P.; Hennigs, N.; Siebels, A.; Bachmann, F.).

January, 16th-17th, 8th International Marketing Trends Conference in Paris, France. sponsored by the Prime Minister of the French Republic. Università Ca’ Foscari, Venezia & ESCP-EAP - European School of Management, Paris et al. ESCP

Invited speech on the occasion of launching the “Journal of Marketing Trends”. Furthermore Professor Wiedmann received the “Marketing Trends Award 2009” for his research in the area of societal marketing and corporate leadership.

November 16 – 18, 2008. Manama, Kingdom of Bahrain: Fifth World Congress of the Academy of Global Business Advancement Hosted by New York Institute of Technology at Bahrain and University of Bahrain.

Paper presented: Corporate Social Capital as a Competitive Advantage in Determining a Company’s Capacity to Recognize Trends and Innovation Opportunities (Wiedmann, K.-P.; Hennigs, N.; Hennigs, J.). Prof. Wiedmann received the Award of an AGBA Distinguished Global Scholar and was appointed to a Visiting Professor of the University of Bahrain

November 12 – 14, 2008. Islamabad, Pakistan: The South Asian Chapter of the ‘Academy for Global Business Advancement’,

established by the Department of Management Sciences of the COMSATS Institute of Informatics Technology has successfully organized the 1st South Asian International Conference (SAICON 2008) on ‘Globalization and Change: Issues Concerns and Impact’ in Pearl Continental Hotel, Bhurban. Paper presented: Corporate Social Capital as Essential Driver of Corporate Success in a Globalized World: Impact upon Stakeholder Perceptions and Transfer to Related Behavior (Wiedmann, K.-P.; Hennigs, N.; Seegebarth, B

November 6-7, 2008. MARKETING INSTITUCIONAL Y GOBERNANZA DEMOCRÁTICA, Instituto Andaluz de Administración Pública y Universidad de Sevilla, Spain:

Presentation: "Imagen corporativa en la Administración Pública" (Wiedmann, K.-P.)

August 8-13, 2008. Annual Meeting of the Academy of Management (AOM) in Anaheim, California, USA:

The Questions we ask. – Presentation: “Making Large Global Collaborations Succeed” (Wiedmann, K.-P). Prof. Wiedmann was nominated as new Chapter Editor (Chapter 19: Communicating in Organizations) in a huge collaboration project which integrates around 900 experts from over 90 countries to establish a new knowledge base in international management. Besides a lot of material which will be made available via internet, one element of this knowledge base will be a book published by Routledge in 2010: “Management through Collaboration: Teaming in a Networked World” (leading editor: Charles Wankel, St. John’s University, New York, USA).

May 28 – 31, 2008. (AMS) Academy of Marketing Science Annual Conference. Developments in Marketing Science, Vancouver, BC, Canada.

Papers presented: 1. Exploring Vanity-Related Attitudes to Identify Customer Segments: Framework Development and First Empirical Results (Wiedmann, Hennigs, Siebels, Bachmann), 2. Identifying the Drivers of Corporate Reputations – In Search for a Convincing Approach (Wiedmann), 3. Perspectives of Conceptualizing Corporate Identity and Corporate Identity Management - Adding some insights from the CI discussion in Germany (Wiedmann). Moreover Prof. Wiedmann was serving as Track Chair responsible for the Marketing Strategy Track.

 

March 20th – 23rd: KAMS: Korean Academy of Marketing Science, 2008 Global Marketing Conference at Shanghai. Hosted by KAMS and Shanghai Jiao Tong University, Yonsei University, China Marketing Academy, Marketing Committee of China Management Society:

Papers presented:
“Exploring the Underlying Motivational Drivers and Gender Differences of Social Influencers in Fashion Marketing” (Wiedmann, K.-P.; Hennigs, N.; Langner, S.), “Value-Based Segmentation of Luxury Consumption Behavior: Framework Development and First Empirical Results” (Wiedmann, K.-P.; Hennigs, N.; Siebels, A.), “Exploring and Targeting Gender Differences in Vanity-Related Attitudes and Behavior: A German Adaption of the Cross-Cultural Consumer Vanity Scale” (Wiedmann, K.-P.; Hennigs, N.; Siebels, A.; Bachmann, F. 2008), “Conceptualizing the Key Motivational Drivers of Consumers’ Participation in Open Source Networks and Marketing Projects” (Wiedmann, K.-P.; Langner, S.; Hennigs, N.), “How do Customers Evaluate Brand Licensing? – Results of a first Exploratory Study” (Wiedmann, K.-P.; Ludewig, D.), “An Integrative Approach to Complex Innovation Management: The Market Introduction of Fuel Cell Vehicles” (Wiedmann, K.-P.; Venghaus, S.).

March, 6 – 7, 2008. The 2008 International Identity Group (ICIG) Symposium: “Identity Perspectives on Corporate and Organisational Marketing”:

Paper presented: “Corporate Social Responsibility as a Successful Tool of Corporate Marketing - Results of an Empirical Study” (Wiedmann, K.-P.)

February 15 – 18, 2008. American Marketing Association 2008 Winter Marketing Educators’ Conference, Austin, Texas, USA

Papers presented:
“An Empirical Investigation of the Influence of Corporate Social Capital on Consumers’ Company and Product Perception” (Wiedmann, K.-P.; Hennigs, N.; Seegebarth, B.),
“The Sport Spectator Involvement Model: A Conceptual Framework and First Empirical Results for Understanding the Team Involvement of German Sport Spectators” (Wiedmann, K.-P.; Hennigs, N.; Bachmann, F.),
“Examining the Influence of Social Capital on Corporate Reputation” (Wiedmann, K.-P.; Hennigs, N.; Seegebarth, B.),
“Stakeholder Perception Phenomena opening up new Possibilities for Corporate Branding Strategies. Case Study based Experiences, Hypotheses, and Suggestions for Future Research” (Wiedmann, K.-P.)

January 17 -19, 2008. 7th International Congress on Marketing Trends in Venice, sponsored by the Prime Minister of the French Republic. Università Ca’ Foscari, Venezia & ESCP-EAP - European School of Management, Paris et al. ESCP.

Papers presented:
1. Corporate Social Capital as a competitive advantage in determining a company’s capacity to recognize trends and innovation opportunities (Wiedmann, K.-P.; Hennigs, N.; Hennigs, J.).
2. Luxury brand and country of origin effect: results of an international empirical study (Aiello, G.; Donvito, R.; Godey, B.; Perdezoli, D.; Wiedmann, K.-P.; Hennigs, N.; Siebels, A.).
3. Cross-national differences in customer evaluation of sponsor-event association (Aldas-Manzano, J.; Bachmann, F.; Dalli, D.; Hennigs, N.; Kuster, I.; Moscarola, J.; Vila, N.; Zucchella, A.).
4. Impact of a sponsorship activity on the brand perceptions within an international context: the America’s Cup and Louis Vuitton case (Ganassali, S.; Casarin, F.; Cerchiello, P.; Mau, G.; Rodrigues Santos, M.C.; Siebels, A.)

January 16 – 19, 2008, Academy of Marketing Science (AMS) 2008 Cultural Perspectives in Marketing Conference, “Reassessing Multicultural Marketing Issues in a U.S. City on the Rebound”, Royal Sonesta Hotel, New Orleans, USA.

Papers presented:
1. Public Private Partnership Networks for Advancing Knowledge Development in Global Business and Global Marketing (Wiedmann, K.-P.),
2. Evaluation of Sponsorship Effects on Brand Image within a European Context: the America’s Cup and Louis Vuitton Case (Ganassali, S.; Zucchella, A.; Cerchiello, P.; Siebels, A.; Bachmann, F.; Hennigs, N.; Rodrigues-Santos, C.; Dalli, D.; Casarin, F.; Mau, G.; Kuster, I.; Vila, N.; Giannelloni, J.-C.; Moscarola, J.)

November 30, 2007, The 10th INTERNATIONAL CORPORATE IDENTITY GROUP (ICIG) SYMPOSIUM, Brunel University, London, UK

Paper presented:
“Corporate Identity Management as a Basic Concept of Corporate Marketing” (K.-P. Wiedmann)

August 3-6, 2007, American Marketing Association 2007 Summer Marketing Educators’ Conference, Washington, USA 

Paper presented:
“The underlying Motivation(s) of Consumers’ Participation in Open Source Oriented Marketing Projects – Results of an exploratory Study” (Wiedmann, K.-P.; Langner, S.; Hennigs, N.).

July 11-14, 2007, Academy of Marketing Science: The 13th Biennial World Marketing Congress Hosted by: The University of Verona, Italy

Paper presented:
“A Typology of WOM Referral Behavior - Individual and Social Capital as Basis Drivers/Qualities of Social Influence” (Wiedmann, K.-P.; Hennigs, N.; Langner, S.). Moreover Prof. Wiedmann served as Session Chair.

May 31-June 3, 2007, 11th Reputation Institute Conference on Corporate Reputation, Brand Identity & Competitiveness, Oslo, Norway. Promoted in cooperation with BI Norwegian School of Management in Oslo, Norway.

Paper presented:
Web 2.0 and Reputation Management (Wiedmann, K.-P. & Langner, S.).

May 21-25, 2007, the 7th AAM International Conference: “Re-imagining Management in an Era of Multiple Crises: Success and Sustainability of Business in Dynamic Asia” & the 4th AGBA World Congress: “Business Development in a Globalized Era”, Parkroyal, Penang, Malaysia.

Papers presented:
1. “Collaborated Marketing – Towards a Multidimensional Model of Motivation in Open Source Oriented Marketing Projects” (Wiedmann, K.-P.; Langner, S. Hennigs, N.),
2. “Consumers’ Luxury Perception: An Integrated Conceptual Framework” (Wiedmann, K.-P.; Hennigs, N.; Siebels, A.),
3. “The Importance of Corporate Social Capital for an Integrated Reputational Management” (Wiedmann, K.-P.; Hennigs, N.; Gassmann, B.). Moreover Prof. Wiedmann served as Session Chair and overall as Acting Chair of the Academy of Global Business Advancement.

March 22–23, 2007. 9th International Symposium of the ICIG – The International Corporate Identity Group, Corporate Marketing and the Branding of the Organization, Balmoral Hotel, Princess Street, Edinburgh.

Paper presented:
“Marketing as a Comprehensive Concept of Corporate Leadership” - Reviewing the „official definition of marketing” empowered by the American Marketing Association (Wiedmann, K.-P.). 

Feb 16-19, 2007, American Marketing Association 2007, AMA Winter Marketing Educator´s Conference: Creating Value through Marketing Experiences and Interactive Partnerships, San Diego, USA.

Papers presented:
1. Categorizing the Potential and Value of WOM-Referrals. Towards a Comprehensive Typology of Social Influence (Wiedmann, K.-P., Hennigs, N.; Langner, S.),
2. Understanding and Measuring Luxury Value: A Multidimensional Model of Consumers’ Luxury Perception (Wiedmann, K.-P., Hennigs, N.; Siebels, A.  Bild). Moreover Professor Wiedmann served as Session Chair.

26 -27 January, 2007. 6th International Congress on Marketing Trends in Paris, sponsored by the Prime Minister of the French Republic. Università Ca’ Foscari, Venezia & ESCP-EAP - European School of Management, Paris et al. ESCP.

Papers presented:
1. Le percezioni del concetto di lusso nei giovani. Un´analisi comporata a livello internazionale (Aiello, G.; Donvito, R.; Pederzoli, D.; Godey, B.; Wiedmann, K.-P.; Hennigs, N.; Siebels, A.).
2. Configuring performance measurement scorecards for CRM (Wiedmann, K.-P.; Buxel, H.).
3. Corporate Branding in the Energy Sector (Wiedmann, K.-P.). 4. Young people purchase-decision patterns: an European comparative analysis (Ganassali, S.; Cherhiello, P.; Hennigs, N.; Kuster, I.; Moscaiola, J.; Rodrigues Santos, C..; Siebels, A.; Vila, N.; Zucchella, A.).
Moreover Prof. Wiedmann was a member of the International Scientific Committee and received the “Marketing Trends Award 2007”.

October 22-25th, 2006, Global Forum: “Business as an Agent of World Benefit – Management Knowledge Leading Positive Change”, Cleveland, USA 2006. Hosted by the UN Global Compact, the Academy of Management (AMA), and Case Weatherhead School of Management. Paper presented:

“Towards a Sustainable Transportation Economy: Why Corporate Social Responsibility is not Enough” (Wiedmann, K.-P.; Venghaus, S.).

September 28-30th, 2006, IFSAM VIIIth World Congress “Enhancing Managerial Responsiveness to Global Challenges”, Berlin, Germany 2006. 

Papers presented:
1. “Technology Switch under Network Effects: Conceptualizing the Market Introduction of Fuel Cell Vehicles” (Wiedmann, K.-P.; Venghaus, S.).
2. “The Importance of Social Capital in Multinational Companies: Towards a Comprehensive Model of Innovation Capacity” (Wiedmann, K.-P.; Hennigs, N.; Hennigs, J.).
3. “Understanding Open Source Networks: Proposing a Conceptual Model of Motivation” (Wiedmann, K.-P.; Langner, S.; Hennigs, J.).

August 4-7th, 2006, American Marketing Association (AMA) Summer Marketing Educators’ Conference “Enhancing Knowledge Development in Marketing”, Chicago, USA 2006.

Paper presented:
“Individual and Social Capital as basic pillars of Customer Value: Towards a Comprehensive Model of Word-of-Mouth Referral Behavior” (Wiedmann, K.-P.; Hennigs, N.).
Moreover Prof. Wiedmann took part in a panel together with Shelby D. Hunt; Richard P. Bagozzi, Kjell Gronhaug, and Arturo Z. Vasquez-Parraga (as Panel Chair) to present a paper dealing with the question: “Is it time for a General Theory of Marketing?”.

July 13-14th, 2006, International Conference at the London Business School: “Corporate Responsibility and Global Business: Implications for Corporate and Marketing Strategy”. Hosted by London Business School. Co-Sponsored by the Aspen Institute, Boston University, California Management Review, the Haas School of Business Center for Responsible Business (University of California, Berkeley).

Professor Wiedmann presented two Papers:
1. “The Impact of Corporate Social Responsibility on Building Brand Image and Customer Loyalty – Results of an empirical study"
2. “Corporate Social Responsibility (CSR) and Corporate Value – Conceptualizing a Theoretical Model”).

June 16 -17, ACR 2006, Asia-Pacific - Boarderless Consumption an International Conference of the Academy of Consumer Research, Sydney, Australia.

Paper presented:
"Examining the Effects of Brand Licensing" (Wiedmann, K.-P. & Ludewig, D.)

May 25-28, 2006, 10th Reputation Institute Conference on Reputation, Image, Identity & Competitiveness, New York, USA.

Papers presented:
Corporate Social Capital and Corporate Reputation (Wiedmann, K.-P. & Hennigs, N.), How stakeholder alignment concepts influence corporate reputation (Wiedmann, K.-P. & Prauschke, Ch..) & Corporate Social Responsibility, Stakeholder Alignment, and Corporate Success (Wiedmann, K.-P.).
Moreover Prof. Wiedmann was acting as Chair of a Plenary Session as well as Chair of a Roundtable Discussion on Measurement Issues.

28th – 29th March 2006, Thought Leaders International Conference on Brand Management, Academy of Marketing and Birmingham Business School, University of Birmingham, UK.

Paper presented:
"The Development of a Planning Concept for Corporate Branding within a Business-to-Business Context - Research Program and Experiences from a Case Study" (K.-P. Wiedmann).
Moreover Prof. Wiedmann was acting as Session Chair.

Febr. 17 -20, 2006, American Marketing Association 2006, AMA Winter Marketing Educator´s Conference Marketing´s Continuing Evolution in Today´s Competitive Landscape, St. Petersburg, FL, USA.

Paper presented:
"Standardized or Specialized? - What is the Best Approach?" (Klaus-Peter Wiedmann). Moreover Professor Wiedmann was acting as Session Chair. Remarkable is also that Prof. Wiedmannn´s Paper received the "Best Paper Award" in the Marketing Research Track.

20 -21 January, 2006, 5th International Congress on Marketing Trends, Sponsored by The Prime Minister of the French Republic, Università Ca’ Foscari, Venezia, & ESCP-EAP - European School of Management, Paris et al., Università Ca’ Foscari, Venezia, Facoltà di Economia - San Giobbe - Cannaregio, Venezia 2006.

Paper presented as Key Note:
Exploring Challenges as a Basis for a Successful Planning of Service Marketing - Conceptual Reflections and Empirical Evidence concerning the Development of a Planning Tool (K.-P. Wiedmann). Moreover Prof. Wiedmann was a member of the International Scientific Committee.

27. – 29. October 2005, 4th International Conference of the AMA - Corporate Identity/Associations Research Group (CI/ARG Group) in Rotterdam.

Paper presented:
Wiedmann, K.-P.: Corporate Identity and Corporate Identity Management in a Marketing Perspective – The Concept of Balanced Identity and Elements of an Integrated CI Management. 

July 29 - August 1, 2005, American Marketing Association 2005, AMA Summer Marketing Educator´s Conference Advancing Marketing Theory and Practice, San Francisco Marriot Hotel in San Francisco.

Paper presented:
The Use of Shop-at-Home Television Programs in the Travel Industry: An Analysis of Consumer´s Consumption Motives (Gianfranco Walsh, Kevin P. Gwinner, Klaus-Peter Wiedmann). Moreover Prof. Wiedmann was acting as a discussant.

June 13-15, 2005: ICSSSM´05, 2005 International Conference on Service Systems and Service Management, Chongqing, China.

Paper presented:
Corporate Reputations in different Service Industries (Wiedmann, K.-P. und Böcker, C.). Additionally Prof.Wiedmann was acting as a Session Chair.

19 - 22 May, 2005: 9th International Conference on Corporate Reputation, Image Identity, and Competitiveness, Madrid, Spain.

Papers presented:
"Trying to ask the right questions about measuring corporate reputation – A first contribution to the development of prospective measurement approaches"(Wiedmann, K.-P.);
"Analyzing Corporate Reputation in different Industries - Results of an Empirical Study" (Wiedmann, K.-P./Böcker, C.);
"Intagible Assets and Corporate Reputation - Conceptual Relationships and Implications for Corporate Practice" (Wiedmann, K.-P./Prauschke, C.).
Additionally Prof.Wiedmann was acting as Session Chair, Leader of a Roundtable Session on Corporate Reputation Measurement, and was one of the Plenary Speakers based on his Paper mentioned above.

3 - 5 Januar 2005, ABGA Conference in New Delhi, World Congress of the Academy for Global Business Advancement (AGBA), The Grand Hotel, New Delhi, India, January 3-5, 2005:

Papers presented:
"Alliance of the Reasonable: Steps towards a Public Private Partnership Network for Advancing Knowledge Development" (Wiedmann, K.-P.),
"Does Patriotism in Country of Origin Matter?" (Wiedmann, K.-P.; Yang, X.; Han Yin, J.Y.; Ee Ee, Y.Chuan Min, D.L.),
"An International Validation and Scale Purification of the Market Orientation Concept" (Hinck, W.; Felix, R.; Wiedmann, K.-P.). Admitted into the status of an AGBA Associate Fellow, and awarded as "Global Scholar of The Year"

6. - 9. August 2004, AMA Conference in Boston: American Marketing Association 2004 AMA Summer Marketing Educator´s Conference Enhancing Knowledge Development in Marketing,, Marriot Copley Boston MA Session Chair and presentation of a Paper (Klaus-Peter Wiedmann)

Paper presented:
The eMaven: Identifying and Segmenting an Online Information Disseminator (Gianfranco Walsh, Vincent-Wayne Mitchell, Klaus-Peter Wiedmann)

5. - 7. Juli 2004, SAM/IFSAM VIIth World Congress: Management in a world of diversity and change, Göteborg, Sweden (K.-P. Wiedmann, D. Ludewig)

20 - 23 Mai, 8th International Conference of the Reputation Institute: Corporate Reputation, Image, Identity & Competitiveness - Global Citizenship, Fort Lauderdale, FL, USA (K.-P. Wiedmann)

16. - 18. April 2004, 3rd International Conference of the AMA - Corporate Identity/Associations Research Group (CIARG) Deepening Our Understanding Of Corporate and Brand Associations: Does Corporate Communication and Behavior Influence Attitude toward the Company and Its Output? (K.-P. Wiedmann - Aufnahme als AMA CIARG - Mitglied)

25.-26. Februar 2004, Internationalen Konferenz des Instituto de Desarrollo Directivo Integral & Universidad Franscisco de Vitoria: "CORPORATE SOCIAL RESPONSABILITY EFFECTIVE MANAGEMENT OF CSR COMMUNICATION STRATEGIES AND SOCIAL REPORT", Madrid, Spanien (K.-P. Wiedmann)

 7.- 9. Januar 2004, Fifth International Conference "Learning Beyond Borders in WTO Regime" and Inaugural Conference of Academy of Global Business Advancement (AGBA), New Delhi, Indien (K.-P. Wiedmann)

28.-29. November 2003, CONGRESSO INTERNAZIONALE: LE TENDENZE DEL MARKETING, Venedig, Italien (K.-P. Wiedmann)

9.-12. Oktober 2003, North American Conference 2003 der Association for Consumer Research, Toronto, Canada (K.-P. Wiedmann/ G. Walsh)

15.-18. August 2003, Summer Marketing Educators' Conference der American Marketing Association, Chicago, USA (K.-P. Wiedmann/ G. Walsh/ T. Frenzel)

11.-14. Juni 2003, World Marketing Congress 2003 der Academy of Marketing Science, Perth, Australien (K.-P. Wiedmann/ G. Walsh)

22.-24. März 2003, 7th International Conference on Corporate Reputation, Manchester, U.K. (K.-P. Wiedmann/ K.-H. Trautmann/ M. Peuser)

03.-06. August 2002, AMA Summer Marketing Educators' Conference, San Diego, CA, USA (K.-P. Wiedmann/ G. Walsh/ T. Frenzel) 

27.-29. Juni 2002, 11th Annual AMA Frontiers in Services Conference, Maastricht, Niederlande (G. Walsh)

23. - 25. May, 2002 , 6th International Conference on Corporate Reputation, Sheraton Hotel, Boston, Massachusetts (USA); M2: 6th International Conference on Corporate Reputation

19.-21. Dezember, 2001, First International Conference on Electronic Business, Hong Kong, China:

Papers presented:
1.  Wiedmann, K.-P. / Buxel, H.: Using Non-reactiv Observation Methods in the Internet: Methodological Aspects and Challenges;
2. Wiedmann, K.-P.: Strategic Marketing and Electronic Customer Relationship Management) (Appointed as Member of the ICEB/International Consortium for Electronic Business)

11.-14. August 2001, AMA Marketing Educators' Conference, Washington,  D.C.,
USA (K.-P. Wiedmann/G. Walsh); 

3.-8. August 2001, Academy of Management 2001 Meeting, Washington D.C.,  USA (K.-P. Wiedmann & RI-Colleagues);  M2: Voted 'Showcase Symposia'

17. - 19. May, 2001, 5th Global Conference on Corporate  Reputation,  Identity & Competitiveness, Paris, Frankreich

Paper presented:
1. Wiedmann, K.-P.; Ramoser, T.: Strategic  Brand  Management  -  Advanced  Understanding  of  Consumers  and Brands;
2.  Wiedmann, K.-P.: Corporate  Identity  and   Corporate Reputation in the Age of E-Business)

28. Juni - 1. Juli 2000, AMA International Marketing Educators'  Conference, Buenos Aires, Argentinien (G. Walsh)

18. - 20. May, 2000, 4th International  Conference  on  Corporate  Reputation, Image & Competitiveness, Copenhagen, Denmark

Paper presented: 
K.-P. Wiedmann:  Brand and Corporate Identity - The Presentation of a  Strategic  Management  Tool) (Ernennung zum Deutschlandrepräsentanten des Reputation Institute, New  York et  al.,  sowie  Ernennung  zum  Board-Mitglied  des  Institute  for   Brand Leadership, Washington et al.)

 10. - 13. März 1999, Konferenz  "Methods  and  methodology  in  inter-cultural research", Gloggnitz, Österreich (D. Halstrup/G. Walsh)

06. - 09. Januar, 1999, 3rd International Conference  on  Corporate  Reputation, Image & Competitiveness, San Juan, Puerto  Rico

Paper presented:
K.-P.  Wiedmann: Integrated Corporate Communications  as  a  Success  Factor  in  Management (Aufnahme als Mitglied des Reputation Institute, New York et al.)