Institut für Marketing und Management News
4th Brand Meaning Network Workshop. Co-creating the meaning of luxury in the circular economy

4th Brand Meaning Network Workshop. Co-creating the meaning of luxury in the circular economy

This year's Brand Meaning Workshop was organized by the American University of Sharjah (AUS) and the Copenhagen Business School (CBS) in cooperation with the Chalhoub Group and took place in Dubai (UAE) on the first day and in Sharjah (UAE) on the second day. Klaus-Peter Wiedmann presented research results and, together with May Barber, Clara Lecerf, Emanuela Prandeli and Julia Riedmeier, was a member of a panel on the topic "Co-creation of a research agenda with practitioners" moderated by Prof. Carolyn Strong & Prof. George Christodoulides.