At the IMTC 2025 (International Marketing Trends Conference), Prof. Klaus-Peter Wiedmann and Dr. Steffen Schmidt (now a partner at concept m ai) had to represent M2 alone this time. Supported by Prof. Carsten Baumgarth (HWR Berlin), they offered a Marketing Trends Workshop specifically on the topic of new AI approaches to scientific and practical marketing research. Also worth mentioning is the presentation of the Management Impact Award 2025 to the two professors Christian Ringle and Marko Sarstedt.
The team of conference chairs around President Dr. Francoise Conchon-Andreani (ESCP Paris) has gained another strong supporter this year in Prof. Cleopatra Veloutsou (University of Glasgow). She is now in charge for the best PhD-thesis Award and motivating all other conference chairs, professors Jiménez (Zaragoza), Pastore (Rome), Schmitt (Paris) and Wiedmann (Hannover).
