Institut für Marketing und Management News
Monaco Symposium on Luxury 2023

Monaco Symposium on Luxury 2023

Monaco Symposium on Luxury 2023

4. – 6. April 2023

Numerous international scientists presented their research results at the Monaco Symposium on Luxury. At the same time, representatives of well-known companies from the luxury industry were actively involved in round table discussions. In our session, the presenters had a lot of fun: Bernd Schmitt (Columbia Business School, New York), Klaus-Peter Wiedmann (M2, LUH), Julia Riedmeier (International University of Monaco), Caroline Grauel (Minding Luxury, Deloitte), Hans Mühlbacher (International University of Monaco), Julia Pueschel (NEOMA Business School), Linda Hammer (International School of Management). Klaus-Peter Wiedmann presented the paper: “Crafting a real luxury experience asks for a comprehensive marketing management approach”