In our "Brand Management" lecture, Tobias Darnstädt, Head of Marketing and Product Management at Wilkhahn, presented his company's brand management concept. He also reported on brand management at Procter & Gamble, where he was responsible for the management of several top brands for many years.
Many years ago, Tobias Darnstädt studied marketing at our faculty. This was also evident from the fact that he was able to inspire the students with his expert knowledge.
