InstitutTeamJanina Haase
Publikationsliste

Publikationen

Aufsätze in Fachzeitschriften

  • Haase, J., Wiedmann, K.-P., Labenz, F. (2022): Brand hate, rage, anger & co.: Exploring the relevance and characteristics of negative consumer emotions toward brandsJournal of Business Research, 152, 1-16.
    DOI: https://doi.org/10.1016/j.jbusres.2022.07.036
  • Bettels, J., Haase, J., Wiedmann, K.-P. (2020): Shaping consumer perception: Effects of vertical and horizontal packaging alignmentJournal of Consumer Marketing, 37(4), 423-431.
    DOI: https://doi.org/10.1108/JCM-05-2019-3231
  • König, J. CL., Wiedmann, K.-P., Haase,J., Labenz, F., Hennigs, N. (2020): Becoming the king’s men – the semiotic molecule of luxury brand heritageJournal of Textile Science & Fashion Technology, 5(5), 1-12.
    DOI: 10.33552/JTSFT.2020.05.000624
    ISSN: 2641-192X
  • Wiedmann, K.-P., Haase, J., Bettels, J., Reuschenbach, C. (2019): It’s not all about function: Investigating the effects of visual appeal on the evaluation of industrial products using the example of product colorJournal of Product and Brand Management, 28(1), 15-27.
    DOI: https://doi.org/10.1108/JPBM-07-2017-1524
  • Haase, J., Wiedmann, K.-P. (2019): The implicit sensory association test (ISAT): A measurement approach for sensory perceptionJournal of Business Research, 109, 236-245.
    DOI: https://doi.org/10.1016/j.jbusres.2019.12.005
  • Labenz, F., Wiedmann, K.-P., Bettels, J., Haase, J. (2018): Sensory stimuli in print advertisement – Analyzing the effects on selected performance indicatorsJournal of International Business Research and Marketing, 3(2), 7-15.
    DOI: http://dx.doi.org/10.18775/jibrm.1849-8558.2015.32.3001
  • König, J. C. L., Haase, J., Hennigs, N., Wiedmann, K.-P. (2018): ...and they lived luxury ever after: Storytelling as a driver for luxury brand perception and consumer behaviorLuxury Research Journal, 1(4), 283-302.
    DOI: https://doi.org/10.1504/LRJ.2018.090973
  • Wiedmann, K.-P., Haase, J., Labenz, F., Hennigs, N. (2018): Multisensory marketing in the luxury hotel industry: Effects on brand experience and customer perceived valueLuxury Research Journal, 2(1-2), 1-21.
    DOI: doi.org/10.1504/LRJ.2021.116271
  • Wiedmann, K.-P., Haase, J., Bettels, J. (2018): Multisensory product design – An eye-tracking experiment on driving safety and product evaluationtransfer – Zeitschrift für Kommunikation und Markenmanagement, 64(4), 6-13.
  • Haase, J., Wiedmann, K.-P., Bettels, J. (2018): Sensory imagery in advertising: How the senses affect perceived product design and consumer attitudeJournal of Marketing Communications, 15(1), 1-13.
    DOI: https://doi.org/10.1080/13527266.2018.1518257
  • Wiedmann, K.-P., Labenz, F., Haase, J., Hennigs, N. (2018): The power of experiential marketing: Exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strengthJournal of Brand Management, 25(2), 101-118.
    DOI: https://doi.org/10.1057/s41262-017-0061-5
  • Haase, J., Wiedmann, K.-P., Bettels, J., Labenz, F. (2018): How to best promote my product? Comparing the effectiveness of sensory, functional and symbolic advertising content in food marketingBritish Food Journal, 120(8), 1792-1806.
    DOI: https://doi.org/10.1108/BFJ-01-2018-0058
  • Haase, J., Wiedmann, K.-P., Labenz, F. (2018): Effects of consumer sensory perception on brand performanceJournal of Consumer Marketing, 35(6), 565-576.
    DOI: https://doi.org/10.1108/JCM-10-2017-2404
  • Haase, J., Wiedmann, K.-P. (2018): The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketingPsychology & Marketing, 35(10), 727-739.
    DOI: https://onlinelibrary.wiley.com/doi/full/10.1002/mar.21130
  • Wiedmann, K.-P., Labenz, F., Haase, J., Hennigs, N. (2016): Soothe your senses: A multisensory approach to customer experience management and value creation in luxury tourismThe European Business Review, January-February, 50-55.
  • König, J. C. L., Wiedmann, K.-P., Hennigs, N., Haase, J. (2016): The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritageJournal of Global Scholars of Marketing Science, 26(2), 198-215.
    DOI: https://doi.org/10.1080/21639159.2016.1143155
  • Wiedmann, K.-P., Haase, J. (2014): Energiemarktforschung: Akzeptanz als Erfolgsfaktor Erneuerbarer EnergienPlanung & Analyse, 32(2), 49.
  • Buckler, F., Schmidt, S., Limbach, M., Haase, J. (2014): Tiki-Taka Analytics – Entschlüsselung von Erfolgscodes mit Big Data EnigmaPlanung & Analyse, 4, 35-39.

Buchveröffentlichungen

  • Haase, J. (2019): Development of a Measurement Concept for Sensory Perception and Investigation of the Relationships with Marketing-Related Performance IndicatorsDissertation, Leibniz Universität Hannover
    DOI: https://doi.org/10.15488/4468

Herausgeber- und Konferenzbände

  • Langner, S., Schmidt, S., Wiedmann, K.-P., Haase, J., Fritz, S. (2016): Make brand love, not war – The power of combining explicit and implicit brand attitude measurementin Obal, M. W., Krey, N., Bushardt, C. (Eds.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Springer, Cham, Heidelberg, New York, Dordrecht, London, p. 327.
    DOI: https://doi.org/10.1007/978-3-319-11815-4_98
  • Wiedmann, K.-P., Langner, S., Fritz, S., Schmidt, S., Haase, J. (2014): The effect of social media unique relevance features: Introducing a multidimensional frameworkin Hamilton, R., Sa Vinhas, A. (Eds.), 2014 AMA Summer Educators’ Conference Proceedings. Leveraging New Technologies to Create Value, Vol. 25, pp. 150-151.
  • Langner, S., Schmidt, S., Wiedmann, K.-P., Haase, J., Fritz, S. (2014): The hidden brand drivers: Explicit and implicit antecedents of brand strengthin Hamilton, R., Sa Vinhas, A. (Eds.), 2014 AMA Summer Educators’ Conference Proceedings. Leveraging New Technologies to Create Value, Vol. 25, p. 52.