Vorträge

Vorträge

  • von Mettenheim, W., Wiedmann, K‐P. (2022): How to Employ Social Influencers for Improving Consumer's Dietpaper presented at the 2022 AMA Winter Academic Conference, February 18-20, Las Vegas, Nevada, 2022.
  • von Mettenheim, W., Wiedmann, K‐P. (2022): Hate Speech and Bad Language: The Ugly Face of Social Influencers and its Impact on Brandspaper presented at the 2022 AMS Conference, May 25-27, Monterey, California, 2022.
  • von Mettenheim, Walter (2021): Social Adaptation Theory – Does It Adapt To Social Influencer Marketing?paper presented at the 2021 AMA Winter Academic (Virtual) Conference, February 17-19, 2021.
  • von Mettenheim, W., Wiedmann, K‐P. (2021): Why Brands Should Use Female Influencers to Endorse Male Fashionpaper presented at the 50th Academy of Marketing Science (AMS) Annual Conference, Virtual, June 1-4, 2021.
  • von Mettenheim, W., Wiedmann, K.-P. (2020): The Relevance Of Demographical Similarity And Factuality In Social Influencer Marketingpaper presented at the 2020 Academy of Marketing Science (AMS) Annual (Virtual) Conference, December 14-19, 2020.
  • von Mettenheim, W., Wiedmann, K.-P. (2020): Social Influencers in Hedonic and Utilitarian Conditionspaper presented at the 2020 Academy of Marketing Science (AMS) Annual (Virtual) Conference, December 14-19, 2020.
  • Wiedmann, K.-P., von Mettenheim, W. (2019): The interaction of consumer, endorser and brand personality in social influencer marketingpaper presented at the 47th Academy of Marketing Science (AMS) Annual Conference, Vancouver, Canada, May 29-31, 2019.
  • Wiedmann, K.-P., von Mettenheim, W. (2019): An adaptation of the source credibility model on social influencerspaper presented at the 22nd Academy of Marketing Science (AMS) World Marketing Congress (WMC), Edinburgh, Scotland, July 9-12, 2019.
  • Wiedmann, K.-P., von Mettenheim, W. (2017): Idle speculation or proficient prognosis? – How to employ celebrity endorsement models smartlypaper presented at the AMS Annual Conference, Coronado, USA, May 24-26, 2017.
  • Wiedmann, K.-P., von Mettenheim, W. (2016): True love or fatal attraction? – The controversial relationship between luxury brands and celebritiespaper presented at the Global Marketing Conference, Hong Kong, China, July 21-24, 2016.