Aufsätze in Fachzeitschriften

  • von Mettenheim, W., Wiedmann, K.-P. (2022): Social Influencers and Healthy Nutrition – The Challenge of Overshadowing Effects and Uninvolved ConsumersJournal of Food Products Marketing.
    DOI: 10.1080/10454446.2022.2028692
  • von Mettenheim, W., Wiedmann, K.-P. (2022): Aristotle meets online endorsers – implications of ancient philosophy for modern marketing communicationsAtlantic Journal of Communication.
    DOI: 10.1080/15456870.2022.2138389
  • Wiedmann, K.-P., von Mettenheim, W. (2021): Attractiveness, trustworthiness and expertise – social influencers’ winning formula?Journal of Product & Brand Management, 30(5), 707-725.
    DOI: 10.1108/JPBM-06-2019-2442
    ISSN: 1061-0421
  • von Mettenheim, W., Wiedmann, K.‐P. (2021): The complex triad of congruence issues in influencer marketingJournal of Consumer Behaviour, 1– 20.
  • von Mettenheim, W., Wiedmann, K.‐P. (2021): The role of fashion influencers’ attractiveness: A gender-specific perspectiveOnline: 7:3,263-290
    DOI: 10.1080/22041451.2021.2013087