New Orleans, May 17 – 19, 2023
With a total of 5 contributions, M2 was very well represented at the AMS annual conference. A highlight was our special session on Marketing Insights 5.0, during which the M2 alumni in particular put the latest methods up for discussion, which subsequently triggered very positive reactions on LinkedIn (follow e.g. Frank Buckler and Steffen Schmidt on LinkedIn). But the other contributions on social influencer research, measuring the reputation of universities, the acceptance of Advanced Driver Assistance Systems (ADAS) and employee ethnicity also met with a positive response. In the last case, it is a research work in which Gianfranco Walsh was involved, but unfortunately only one of the co-authors left the presentation at the conference itself.
Picture after the special session (from left to right) Prof. Dr. Axel Lippold (M2, now Ostfalia University of Applied Sciences), Dr. Frank Buckler (M2, now SUCCESS DRIVERS, www.supra.tools), Prof. Dr. Wiedmann, Dr. Steffen Schmidt (M2, now Link Marketing Services AG) and Dr. Walter von Mettenheim
