Thesis

As part of their bachelor’s examination, students in the Faculty of Economics are required to write a bachelor’s thesis. This thesis involves addressing a specific problem within a given time frame using scientific methods (literature research).

According to the 2017 examination regulations (as amended on September 7, 2022), the processing time for a bachelor’s thesis is two months and is worth 10 credit points. The bachelor’s thesis can be registered during the semester on April 28 and June 30. The two registration dates for the winter semester will be announced at a later date. To ensure optimal supervision of your bachelor’s theses, deviations from the above dates are not possible.

Successful participation in a seminar at the Institute is recommended in order to acquire a sufficiently high level of marketing knowledge.

Students who are allocated a place to write their bachelor’s thesis at the Institute are expected to participate in the bachelor’s colloquium (course number: 275004). The respective dates will be announced via Stud.IP and the Institute’s homepage.

Places are allocated through a central allocation procedure conducted by the Dean’s Office. The allocation procedure for the summer semester 2026 as well as the winter semester 2026/2027 will take place in January 2026.

When selecting a topic for your bachelor’s thesis, you be will integrated into the research areas and ongoing work of our staff. This has the advantage of allowing you to contribute to highly topical research projects while also incorporating your own ideas.

Please note that the topic and the supervisor are determined by the Institute. Once your thesis has been approved, you will have the opportunity to indicate your preferences from a list of predefined topics. We will then aim to assign topics that match your preferences as closely as possible; however, it may not be possible to accomodate all preferences.

Supervision is provided by a member of staff from the Institute for Marketing and Management and is supported by a bachelor’s colloquium. At the beginning of the process, key aspects relevant to the preparation of a bachelor’s thesis are discussed, such as:

• Structure and outline of a bachelor’s thesis
• Literature processing
•  Procedure for theoretical (or empirical) work

We will inform you of the exact schedule in due time.

Please note that supervision by institute staff will only begin after you have been successfully assigned a bachelor’s thesis topic. The first supervision meeting will be used to finalize your topic and the title of your bachelor’s thesis. Please ensure that you are adequately prepared for all supervision appointments.

• Formale Richtlinien für Bachelorarbeiten
• Formal Criteria for Bachelor´s Theses
• Themenschwerpunkte

If you plan to write your master’s thesis at the Institute for Human Resource Management and Organizational Behavior, you can apply for a place each year from 01.01.-21.01 of each year. The application procedure at our Institute is part of the central registration process for the “Strategic Management” area. Please note that there is only one registration period in January of each year. When applying, you can specify whether you would like to write your master’s thesis in the summer semester (official start date: March 31) or in the winter semester (official start date: October 1st).

Please follow this LINK to the registration page, which will be activated on January 1.

Successful participation in at least one seminar offered by the Institute is a prerequisite for writing your master’s thesis with us.
To acquire the necessary knowledge for preparing and conducting an empirical study and for using analysis software, we strongly recommend that you attend the following modules:

• Quantitative Management Methods 1 and 2

In preparation for writing a scientific (empirical) thesis, participation in the colloquium Conducting Marketing Research (course number: 378074) is also recommended. Registration is done by enrolling via Stud.IP.  

Please note that the Area Strategic Management has a joint application procedure for master’s theses. You can apply by indicating your preferences regarding the institute at which you would like to write your thesis via the following LINK . The application documents must also be submitted using the form linked above. Please send all required documents in a single PDF file with the title “Last name, first name_matriculation number_applicationMA.” You will be notified if you have been accepted for writing your master theses at our institute by February 1.

Required application documents:

The required application documents consist of a short resume and a letter of motivation in which you explain your motivation for writing your master’s thesis at the Institute for Marketing and Management.

In addition to the application documents, please send a current transcript of records (file name: “Last name, first name_matriculation number_transcript of records”) by email to: info@m2.uni-hannover.de.

In addition to your application documents, please send a current transcript of records (file name: “Last name, first name_student ID number_transcript of records”) by email to: info@m2.uni-hannover.de.

The processing time begins on April 1 or October 1, as agreed – individual start dates are not possible. Students who have been accepted to write their master’s thesis at the Institute are expected to participate in the Institute’s master’s colloquium (course number 378060). As part of this event, which takes place every semester approximately 2-4 weeks after the start of the thesis period, students gain in-depth insight into the use of survey and analysis software and have the opportunity to ask questions about the current status of their master’s thesis.

We look forward to receiving your applications!

Further important information:

• Please note that the topics and supervisors are specified by the Institute. Please refrain from making further inquiries regarding the assignment of topics/supervisors.
• An information event on the application process will be held in December, where you are welcome to ask any questions you may have. We will inform you of the exact date of the event in due time. This event is mandatory for all applicants.
• To receive all the information, please register for the Stud.IP event Master’s Colloquium (course number 378060) and the group “Other: Area Strategic Management.”

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When selecting a topic for your master’s thesis, we will integrate you into the research areas and work of our staff. This allows you to contribute to highly topical research and to complement it with your own ideas.

Please note that the topic and supervisor are specified by the Institute. Once your thesis has been approved, you will have the opportunity to indicate your preferences from a list of specified topics. We will then do our best to assign topics that match your preferences as closely as possible; however, it may not be possible to accommodate all preferences.

Supervision is provided by a member of staff from the Institute for Marketing and Management. Supervision is supported by a master’s colloquium. At the beginning of the thesis, this colloquium covers aspects relevant to the preparation of a master’s thesis, such as:

• Structure and outline of a master’s thesis
• Literature processing
• Procedure for theoretical and empirical work

During the master’s colloquium (2nd session), you will gain a deeper insight into the use of survey and analysis software and have the opportunity to ask questions about the current status of your master’s thesis.

We will inform you of the exact schedule in good time.

Please note that supervision by institute staff will only take place after you have been successfully assigned a master’s thesis topic. The first supervision meeting is for specifying your topic and the title of your master’s thesis. Please prepare yourself adequately for all supervision appointments.

• Formale Richtlinien für Masterarbeiten
• Formal Criteria for Master´s Theses
• Themenschwerpunkte