After countless presentations at international conferences of the AMS, AMA, AOM, GAMMA, etc., now for the last time in the official role as one of the directors of the Institute for Marketing and Management, taking part in a conference in Germany, the Markentag 2023 in Koblenz. From now on, Prof. Wiedmann will continue in his new role as Emeritus. In January 2024, for example, as co-chair of the International Marketing Trends Conference in Venice.
At Markentag 2023, Prof. Wiedmann led a session on artificial intelligence and brand management. There was also a keynote speech on this topic by Gesa Lischka (Kochstrasse – Agentur für Marken) and Dr. Steffen Schmidt (Link Marketing Services AG – a YouGov Company), both of which belong to the inner circle of the M2 network. The M2 network also includes Prof. Carmen-Maria Albrecht (Münster) and Prof. Holger Schmidt (Koblenz), who is one of the organizers of the Markentag.
