Publikationen

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Aufsätze in Fachzeitschriften

Haase, J., Wiedmann, K.-P., Labenz, F. (2022): Brand hate, rage, anger & co.: Exploring the relevance and characteristics of negative consumer emotions toward brands, Journal of Business Research, 152, 1-16.
DOI: https://doi.org/10.1016/j.jbusres.2022.07.036
Bettels, J., Haase, J., Wiedmann, K.-P. (2020): Shaping consumer perception: Effects of vertical and horizontal packaging alignment, Journal of Consumer Marketing, 37(4), 423-431.
DOI: https://doi.org/10.1108/JCM-05-2019-3231
König, J. CL., Wiedmann, K.-P., Haase,J., Labenz, F., Hennigs, N. (2020): Becoming the king’s men – the semiotic molecule of luxury brand heritage, Journal of Textile Science & Fashion Technology, 5(5), 1-12.
DOI: 10.33552/JTSFT.2020.05.000624
ISSN: 2641-192X
Wiedmann, K.-P., Haase, J., Bettels, J., Reuschenbach, C. (2019): It’s not all about function: Investigating the effects of visual appeal on the evaluation of industrial products using the example of product color, Journal of Product and Brand Management, 28(1), 15-27.
DOI: https://doi.org/10.1108/JPBM-07-2017-1524
Haase, J., Wiedmann, K.-P. (2019): The implicit sensory association test (ISAT): A measurement approach for sensory perception, Journal of Business Research, 109, 236-245.
DOI: https://doi.org/10.1016/j.jbusres.2019.12.005
Labenz, F., Wiedmann, K.-P., Bettels, J., Haase, J. (2018): Sensory stimuli in print advertisement – Analyzing the effects on selected performance indicators, Journal of International Business Research and Marketing, 3(2), 7-15.
DOI: http://dx.doi.org/10.18775/jibrm.1849-8558.2015.32.3001
König, J. C. L., Haase, J., Hennigs, N., Wiedmann, K.-P. (2018): ...and they lived luxury ever after: Storytelling as a driver for luxury brand perception and consumer behavior, Luxury Research Journal, 1(4), 283-302.
DOI: https://doi.org/10.1504/LRJ.2018.090973
Wiedmann, K.-P., Haase, J., Labenz, F., Hennigs, N. (2018): Multisensory marketing in the luxury hotel industry: Effects on brand experience and customer perceived value, Luxury Research Journal, 2(1-2), 1-21.
DOI: doi.org/10.1504/LRJ.2021.116271
Wiedmann, K.-P., Haase, J., Bettels, J. (2018): Multisensory product design – An eye-tracking experiment on driving safety and product evaluation, transfer – Zeitschrift für Kommunikation und Markenmanagement, 64(4), 6-13.
Haase, J., Wiedmann, K.-P., Bettels, J. (2018): Sensory imagery in advertising: How the senses affect perceived product design and consumer attitude, Journal of Marketing Communications, 15(1), 1-13.
DOI: https://doi.org/10.1080/13527266.2018.1518257
Wiedmann, K.-P., Labenz, F., Haase, J., Hennigs, N. (2018): The power of experiential marketing: Exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength, Journal of Brand Management, 25(2), 101-118.
DOI: https://doi.org/10.1057/s41262-017-0061-5
Haase, J., Wiedmann, K.-P., Bettels, J., Labenz, F. (2018): How to best promote my product? Comparing the effectiveness of sensory, functional and symbolic advertising content in food marketing, British Food Journal, 120(8), 1792-1806.
DOI: https://doi.org/10.1108/BFJ-01-2018-0058
Haase, J., Wiedmann, K.-P., Labenz, F. (2018): Effects of consumer sensory perception on brand performance, Journal of Consumer Marketing, 35(6), 565-576.
DOI: https://doi.org/10.1108/JCM-10-2017-2404
Haase, J., Wiedmann, K.-P. (2018): The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing, Psychology & Marketing, 35(10), 727-739.
DOI: https://onlinelibrary.wiley.com/doi/full/10.1002/mar.21130
Wiedmann, K.-P., Labenz, F., Haase, J., Hennigs, N. (2016): Soothe your senses: A multisensory approach to customer experience management and value creation in luxury tourism, The European Business Review, January-February, 50-55.
König, J. C. L., Wiedmann, K.-P., Hennigs, N., Haase, J. (2016): The legends of tomorrow: A semiotic approach towards a brand myth of luxury heritage, Journal of Global Scholars of Marketing Science, 26(2), 198-215.
DOI: https://doi.org/10.1080/21639159.2016.1143155
Wiedmann, K.-P., Haase, J. (2014): Energiemarktforschung: Akzeptanz als Erfolgsfaktor Erneuerbarer Energien, Planung & Analyse, 32(2), 49.
Buckler, F., Schmidt, S., Limbach, M., Haase, J. (2014): Tiki-Taka Analytics – Entschlüsselung von Erfolgscodes mit Big Data Enigma, Planung & Analyse, 4, 35-39.

Buchveröffentlichungen

Haase, J. (2019): Development of a Measurement Concept for Sensory Perception and Investigation of the Relationships with Marketing-Related Performance Indicators, Dissertation, Leibniz Universität Hannover
DOI: https://doi.org/10.15488/4468

Herausgeber- und Konferenzbände

Langner, S., Schmidt, S., Wiedmann, K.-P., Haase, J., Fritz, S. (2016): Make brand love, not war – The power of combining explicit and implicit brand attitude measurement, in Obal, M. W., Krey, N., Bushardt, C. (Eds.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Springer, Cham, Heidelberg, New York, Dordrecht, London, p. 327.
DOI: https://doi.org/10.1007/978-3-319-11815-4_98
Wiedmann, K.-P., Langner, S., Fritz, S., Schmidt, S., Haase, J. (2014): The effect of social media unique relevance features: Introducing a multidimensional framework, in Hamilton, R., Sa Vinhas, A. (Eds.), 2014 AMA Summer Educators’ Conference Proceedings. Leveraging New Technologies to Create Value, Vol. 25, pp. 150-151.
Langner, S., Schmidt, S., Wiedmann, K.-P., Haase, J., Fritz, S. (2014): The hidden brand drivers: Explicit and implicit antecedents of brand strength, in Hamilton, R., Sa Vinhas, A. (Eds.), 2014 AMA Summer Educators’ Conference Proceedings. Leveraging New Technologies to Create Value, Vol. 25, p. 52.