Leibniz Universität Hannover Faculty Economics and Management
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Institute of Marketing and Management
 
InstitutTeamSascha Langner
Vorträge

Vorträge

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Vorträge

  • Albertsen, L., Wiedmann, K.-P., Karampournioti, E., Langner, S. (2018): Consumer’s acceptance of food innovations – Effects on product perception and consumer behavior,  paper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.
  • Karampournioti, E., Wiedmann, K.-P., Schmidt, S., Albertsen, L., Langner, S. (2018): The value of sustainability: A three dimensional approach for assessing explicit and implicit effects of brand sustainability,  paper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.
  • Langner, S., Schmidt, S., Lischka, G., Karampournioti, E., Albertsen, L. (2018): Feel the grip and smell the freedom – Assessing the impact of sensory packaging on implicit and explicit brand knowledge,  paper presented at the 2018 AMS Annual Conference, New Orleans, USA, May 23-25, 2018.
  • Wiedmann, K.-P., Karampournioti, E., Albertsen, L., Schmidt, S., Langner, S., Schießl, M. (2018): Show me your responsibility, I’ll tell you who you are: Explicit and implicit effects of brand sustainability on brand reputation, perceived value and brand-related intentions,  paper presented at the 2018 Global Marketing Conference, Tokyo, Japan, July 26-29, 2018.
  • Schmidt, S., Langner, S., & Limbach, M. (2017): Who is your true G.O.A.T.? Analyzing the cause-effect relations of sport rivalry on the emotional appeal toward a sport athlete,  paper presented at the AMS Annual Conference, Coronado, USA, May 24-26, 2017.
  • Schmidt, S., Limbach, M., Langner, S., & Wiedmann, K.-P. (2017): Assessing the explicit and implicit effect of sport sponsorship on dual brand knowledge – The case of in-game advertising,  paper presented at the Global Fashion Management Conference, Vienna, Austria, July 6-8, 2017.
  • Wiedmann, K.-P., Albertsen, L., Langner, S., Karampournioti, E., Schmidt, S. (2017): Thought for food: The impact of sensory perceptions on implicit and explicit attitudes toward a product,  paper presented at the AMS Annual Conference, Coronado, USA, May 24-26, 2017.
  • Wiedmann, K.-P., Albertsen, L., Langner, S., Karampournioti, E., Schmidt, S. (2017): Consumer’s perception of sustainable food innovations: Effects on perceived risk, perceived benefit, and attitude strength,  paper presented at the Summer AMA Conference, San Francisco, USA, August 4-6, 2017.
  • Hennigs, N., Schmidt, S., Langner, S., Karampournioti, E., Albertsen, L. (2016): My paradise is over the ocean: Brand experiences and sutainability orientiation in the cruise industry,  paper presented at the 15th International Marketing Trends Conference, Venice, Italy, January 21-23, 2016.
  • Hennigs, N., Schmidt, S., Langner, S., Karampournioti, E., Albertsen, L. (2016): Where there’s smoke, there’s fire: Analyzing the explicit and implicit effects of text-based and graphic warning labels on cigarette packages,  paper presented at the AMS Annual Conference, Orlando, USA, May 18-21, 2016.
  • Langner, S., Schmidt, S., Hennigs, N., Karampournioti, E., Albertsen, L. (2016): Words have meaning and names have power – Assessing the appeal of personalization of perceiving one’s own name on coke bottles,  paper presented at the AMS Annual Conference, Orlando, USA, May 18-21, 2016.
  • Schmidt, S., Langner, S., Hennigs, N., Albertsen, L., Karampournioti, E. (2016): With joyful flow: The dual information processing effect of pragmatic and hedonic user experience on brand attachment,  paper presented at the AMS Annual Conference, Orlando, USA, May 18-21, 2016.
  • Wiedmann, K.-P., Schmidt, S., Hennigs, N., Langner, S., & Albertsen, L. (2016): Assessing the explicit and implicit effect of corporate brand reputation on brand attachment,  paper presented at the 15th International Marketing Trends Congress, Venice, Italy, January 21-23, 2016.
  • Wiedmann, K.-P., Schmidt, S., Langner, S., Albertsen, L., Schiessl, M., & Buckler, F. (2016): The unknown legacy effect: Assessing the explicit and implicit relation of corporate brand heritage on brand attachement,  paper presented at the Global Marketing Conference, Hong Kong, China, July 21-24, 2016.
  • Wiedmann, K.-P., Schmidt, S., Langner, S., Reiter, P., Albertsen, L., Karampournioti, E. (2016): Magical repute – The explicit and implicit effect of corporate brand reputation on brand attachment,  paper presented at the AMS Annual Conference, Orlando, USA, May 18-21, 2016.
  • Hennigs, N., Langner, S., Schmidt, S., Wiedmann, K.-P., & Wüstefeld, T. (2015): Brand heritage as key success factor in corporate marketing management: A review and synthesis of recent empirical studies,  paper presented at the 17th Conference on Historical Analysis & Research in Marketing (CHARM), Long Beach, USA, May 28-31, 2015.
  • Langner, S., Hennigs, N., Schmidt, S., & Wiedmann, K.-P. (2015): Do consumers value responsible products? Fair trade orientation and its impact product loyalty, price premium, and buying intention,  paper presented at the Summer Marketing Educators’ Conference, Chicago, USA, August 14-16, 2015.
  • Schmidt, S., Hennigs, N., Langner, S., Albertsen, L., Limbach, M., & Leppert, P. (2015): Official sponsoring appearance versus ambush attack,  paper presented at the 2015 ANZMAC Annual Conference, Sydney, Australia, November 30-December 2, 2015
  • Schmidt, S., Hennigs, N., Wüstefeld, C., Langner, S., & Wiedmann, K.-P. (2015): Corporate heritage cockpit: Measuring and managing brand heritage as strategic asset,  paper presented at the 75th Annual Meeting of the Academy of Management, Vancouver, Canada, August 7-11, 2015.
  • Schmidt, S., Langner, S., Hennigs, N., Limbach, M., Rothensee, M., Wiedmann, K.-P. (2015): Sponsoring FIFA World Cup vs. Olympic Games – Coca Cola, a classic American brand, and its explicit and implicit success at world wide sport events,  paper presented at the AMS Annual Conference, Denver, USA, May 12-14, 2015.
  • Schmidt, S., Langner, S., Hennigs, N., Schiessl, M., Karampournioti, E. (2015): Anthropomorphic frame effects of sustainability communication on implicit and explicit attitudes,  paper presented at the Summer Marketing Educators’ Conference, Chicago, USA, August 14-16, 2015.
  • Wiedmann, K.-P., Fritz, S., Langner, S., & Schmidt, S. (2015): Fast and furious to social media success: The effect of social media unique relevance features in the premium cars segment – The case of AUDI and YouTube,  paper presented at the 12th AGBA World Congress, Kuala Lumpur, Malaysia, November 16-17, 2015.
  • Langner, S., Schmidt, S., Wiedmann, K.-P., Haase, J., Fritz, S. (2014): Make brand love, not war – The power of combining explicit and implicit brand attitude measurement,  paper presented at the AMS Annual Conference, Indianapolis, USA, May 21-23, 2014.
  • Schmidt, S., Langner, S., Wiedmann, K.-P., Haase, J., & Behrens, S. (2014): Exploring explicit and implicit framing effects on brand knowledge enhancement – The case of sustainability advertising using eco-labels,  paper presented at the Global Marketing Conference “Bridging Asia and the World: Globalization of Marketing and Management Theory and Practice”, Singapore, July 15-18, 2014.
  • Schmidt, S., Langner, S., Wiedmann, K.-P., Schießl, M. (2014): Touchpoint research als der moment of truth: Identifikation von impliziten und expliziten Markeneffekten durch multisensorisches Verpackungsdesign am PoS,  paper presented at the Deutsche Markentag 2014, September 25-26, 2014.
  • Wiedmann, K.-P., Fritz, S., Langner, S., & Schmidt, S. (2014): The effect of social media unique relevance features (smurf) on brand perception and behavior,  paper presented at the Global Marketing Conference “Bridging Asia and the World: Globalization of Marketing and Management Theory and Practice”, Singapore, July 15-18, 2014.
  • Langner, S., Schmidt, S., Fritz, S., & Wiedmann, K.-P. (2013): The hidden motivators: Why we recommend brands – Analyzing implicit and explicit brand related motivations,  paper presented at the ANZMAC, Auckland, New Zealand, December 1-4, 2013.
  • Schmidt, S., Langner, S., Hennigs, N., Wiedmann, K.-P. (2013): Me, myself and my brands: Implicit and explicit individual-brand motivational fit and effect on consumer perception and behavior,  paper presented at the Winter Marketing Educators’ Conference, Las Vegas, USA, February 15-17, 2013.
  • Langner, S., Hennigs, N., Schmidt, S., & Wiedmann, K.-P. (2012): Explicit and implicit measures of brand information processing and its impact on brand perception and brand-related behavior,  paper presented at the Summer Marketing Educators’ Conference, Boston, USA, August 17-19, 2012.
  • Wiedmann, K.-P., Langner, S., & Friedlandt, J. (2011): Einflussfaktoren der Konsumentenseitigen Beurteilung von Kundenrezensionen im Internet am Beispiel von Onlineshops,  paper presented at the 10th International Marketing Trends Conference, Paris, France, January, 20-22, 2011.
  • Wiedmann, K.-P., Langner, S., & Friedlandt, J. (2011): Exploring online customer reviews: Towards a better understanding of customer product evaluations,  paper presented at the 18th International Conference on Recent Advances in Retailing and Services Science (EIRASS), San Diego, USA, July 15-18, 2011.
  • Wiedmann, K.-P., Hennigs, N., & Langner, S. (2010): Let’s talk about fashion: Exploring the motivational drivers of social influencers in fashion marketing,  paper presented at the Global Marketing Conference, Tokyo, Japan, September 9-11, 2010.
  • Wiedmann, K.-P., Langner, S., Pankalla, L., & Hennigs, N. (2010): Open source as challenge for marketing management: Exploring and understanding participants’ motivation as a basis for interactive communications strategies,  paper presented at the 9th International Congress on Marketing Trends, Venice, Italy, January 21-23, 2010.
  • Wiedmann, K.-P., Kassubek, M., & Langner, S. (2009): Trade show performance: Exploring interpersonal & non-personal interaction dimensions,  paper presented at the 14th Biennial World Marketing Congress, Academy of Marketing Science, Oslo, Norway, July 22-25, 2009.
  • Wiedmann, K.-P., Hennigs, N., & Langner, S. (2008): Exploring the underlying motivational drivers and gender differences of social influencers in fashion marketing,  paper presented at the 2008 Global Marketing Conference, Shanghai, China, March 20-23, 2008.
  • Wiedmann, K.-P., Langner, S., & Hennigs, N. (2008): Conceptualizing the key motivational drivers of consumers’ participation in open source networks and marketing projects,  paper presented at the 2008 Global Marketing Conference, Shanghai, China, March 20-23, 2008.
  • Wiedmann, K.-P., & Langner, S. (2007): Web 2.0 and reputation management,  paper presented at the 11th International Conference on Corporate Reputation, Brand, Identity and Competitiveness, Oslo, Norway, May 31-June 2, 2007.
  • Wiedmann, K.-P., Langner, S., & Hennigs, J. (2006): Understanding open source networks: Proposing a conceptual model of motivation,  paper presented at the IFSAM VIIIth World Congress “Enhancing Managerial Responsiveness to Global Challenges”, Berlin, Germany, September 28-30, 2006.

Last Change: 30.01.20 Print

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