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Schmidt, S.; Langner, S.; Schiessl, M.
(2022):
Finding The Right Price – Exploring An Implicit Price Meter,
Pantoja, F.; Wu, S. (Eds.), From Micro to Macro: Dealing with Uncertainties in the Global Marketplace. Cham: Springer International Publishing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science), S. 297–309.
DOI:
10.1007/978-3-030-89883-0_81
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Limbach, M., Schmidt, S., Langner, S., Reiter, P.
(2020):
The Effectiveness of Sponsor-Linked Marketing within a Rivalry Context: The Effect of Team Sponsorship on Implicit and Explicit Brand Associations,
Wu, S.; Pantoja, F.; Krey, N. (Eds.), Marketing Opportunities and Challenges in a Changing Global Marketplace, pp. 407-408.
DOI:
10.1007/978-3-030-39165-2_162
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Limbach, M., Schmidt, S., Wiedmann, K.-P., Langner, S., Reiter, P.
(2019):
Who is your GOAT?: Investigating fans’ affective dispositions – The case of MotoGP motorcycling,
in Havard, C. T. (Ed.), Understanding Rivalry and Its Influence on Sports Fans, IGI, Hershey, pp. 156-182.
DOI:
https://doi.org/10.4018/978-1-5225-8125-3.ch007
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Wiedmann, K.-P., Beese, G.-A., Schmidt, S., Langner, S., Schiessl, M.
(2018):
Measuring and analyzing the acceptance of relevant service innovations as a cornerstone of planning service business development in the automotive industry,
in Bruhn, M., & Hadwich, K. (Eds.), Service Business Development: Methoden – Erlösmodelle – Marketinginstrumente, Band 2, Springer Gabler, Wiesbaden, pp. 540-566.
DOI:
https://doi.org/10.1007/978-3-658-22424-0_22
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Langner, S., Schmidt, S., Fritz, S., Hennigs, N., Wiedmann, K.-P.
(2016):
To manipulate, or not to manipulate. The naive beliefs of the simple application of persuasion techniques,
in Dimofte, C. V., Haugtvedt, C. P., Yalch, R. F. (Eds.), Consumer Psychology in a Social Media World, Routledge, New York, pp. 187-201.
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Langner, S., Schmidt, S., Wiedmann, K.-P., Haase, J., Fritz, S.
(2016):
Make brand love, not war – The power of combining explicit and implicit brand attitude measurement,
in Obal, M. W., Krey, N., Bushardt, C. (Eds.), Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Springer, Cham, Heidelberg, New York, Dordrecht, London, p. 327.
DOI:
https://doi.org/10.1007/978-3-319-11815-4_98
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Schmidt, S., Langner, S., Hennigs, N., Limbach, M., Rothensee, M., Wiedmann, K.-P.
(2016):
Sponsoring FIFA World Cup vs. Olympic Games – Coca Cola, a classic american brand, and its explicit and implicit success at world wide sport events,
in Kim, K. K. (Ed.), Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Springer, Cham, Heidelberg, New York, Dordrecht, London, pp. 501-502.
DOI:
https://doi.org/10.1007/978-3-319-26647-3_102
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Wiedmann, K.-P., & Langner, S.
(2016):
Open source marketing in tourism: Motivational drivers and practical approaches,
in Egger, R., Gula, I., & Walcher, D. (Eds.), Open Tourism: Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry, Springer, Heidelberg, New York, Dordrecht, London, pp. 61-78.
DOI:
https://doi.org/10.1007/978-3-642-54089-9_5
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Schmidt, S., Langner, S., Schießl, M., Wiedmann, K.-P.
(2015):
Touchpoint research and the moment of truth – Analyzing sensory packaging design and its implicit and explicit brand effects at the point of sale,
in Schmidt, H. J., Baumgarth, C. (Eds.), Forum Markenforschung: Tagungsband der internationalen Konferenz „DERMARKENTAG2014“, Springer Gabler, Wiesbaden, pp. 153-168.
DOI:
https://doi.org/10.1007/978-3-658-10055-1_10
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Hennigs, N., Langner, S., Behrens, S., Schmidt, S., Wiedmann, K.-P.
(2014):
Me, myself, and fair trade: Intrapersonal fair trade orientation as driver of fair trade-related product perception and behavior,
in Hamilton, R., Sa Vinhas, A. (Eds.), 2014 AMA Summer Educators’ Conference Proceedings. Leveraging New Technologies to Create Value, Vol. 25, p. 83.
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Langner, S. H., Schmidt, S., Wiedmann, K.-P.
(2014):
The hidden value drivers: Explicit and implicit antecedents of customer perceived value,
in Hunter, G., Steenburgh, T. (Eds.), 2014 Winter Marketing Educators’ Conference Proceedings, Vol. 25, pp. C7ff.
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Langner, S., Schmidt, S., Wiedmann, K.-P., Haase, J., Fritz, S.
(2014):
The hidden brand drivers: Explicit and implicit antecedents of brand strength,
in Hamilton, R., Sa Vinhas, A. (Eds.), 2014 AMA Summer Educators’ Conference Proceedings. Leveraging New Technologies to Create Value, Vol. 25, p. 52.
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Wiedmann, K.-P., Langner, S., Fritz, S., Schmidt, S., Haase, J.
(2014):
The effect of social media unique relevance features: Introducing a multidimensional framework,
in Hamilton, R., Sa Vinhas, A. (Eds.), 2014 AMA Summer Educators’ Conference Proceedings. Leveraging New Technologies to Create Value, Vol. 25, pp. 150-151.
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Hennigs, N., Wiedmann, K.-P., Schmidt, S., Langner, S., & Wüstefeld, T.
(2013):
Managing the value of luxury: The effect of brand luxury perception on brand strength,
in Wiedmann, K.-P., & Hennigs, N. (Eds.), Luxury Marketing: A Challenge for Theory and Practice, Springer Gabler, Wiesbaden, pp. 341-358.
DOI:
https://doi.org/10.1007/978-3-8349-4399-6_19
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Wiedmann, K.-P., Fritz, S., & Langner, S.
(2013):
Verbesserung der wahrgenommenen Dienstleistungsqualität durch den Einsatz von Social Media im B2B-Sektor – Aktuelle Ansätze und Fallbeispiele,
in Bruhn, M., & Hadwich, K. (Eds.), Dienstleistungsmanagement und Social Media: Potenziale, Strategien und Instrumente: Forum Dienstleistungsmanagement. Springer Gabler, Wiesbaden, pp. 345-370.
DOI:
https://doi.org/10.1007/978-3-658-01248-9_16
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Wiedmann, K.-P., Fritz, S., Langner, S., & Schmidt, S.
(2013):
The effect of social media unique relevance features on social media brand perception, and behavior,
in Slotegraaf, R., & Griffith, D. (Eds.), 2013 AMA Summer Educators’ Conference Proceedings. Innovation and Collaborating in a Global Market Place, p. 153ff.
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Schmidt, S., Hennigs, N., Langner, S., & Wiedmann, K.-P.
(2012):
Do they know how they feel about your brand? Explicit and implicit antecedents of brand perception and buying intention,
in Seung, H. L. (Ed.), Globalization and Marketing Performance, Proceedings of the 2012 Global Marketing Conference, pp. 812ff.
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Wiedmann, K.-P., Langner, S., & Friedlandt, J.
(2012):
What customer reviews influence online purchase decisions? Towards a better understanding of electronic WOM in online-shops,
in Bharadwaj, S., & Hulland, J. (Eds.), Marketing Theory and Applications, 2012 AMA Winter Educators’ Conference Proceedings, pp. 203ff.
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Wiedmann, K.-P., Langner, S., & Hennigs, N.
(2011):
Motive des Konsumentenengagements im Open Source Marketing,
in Walsh, G., Hass, B. H., & Kilian, T. (Eds.), Web 2.0: Neue Perspektiven für Marketing und Medien, 2. Aufl., Springer, Heidelberg, Dordrecht, London, New York, pp. 201-216.
DOI:
https://doi.org/10.1007/978-3-642-13787-7_14
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Wiedmann, K.-P., Langner, S., Hennigs, N., & Pankalla, L.
(2010):
Open Source im E-Tourismus – Motivationale Treiber und praktische Ansätze,
in Amersdorffer, D., Bauhuber, F., Egger, R., & Oellrich, J. (Eds.), Social Web im Tourismus: Strategien – Konzepte – Einssatzfelder, Springer, Heidelberg, Dordrecht, London, New York, pp. 71-88.
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Wiedmann, K.-P., Hennigs, N., & Langner, S.
(2009):
Exploring the underlying motivational drivers of WOM referral behavior: Towards a typology of social influencers,
in Reynolds, K., & White, J. C. (Eds.), Marketing Theory and Applications, 2009 AMA Winter Educators’ Conference, Vol. 20, pp. 482ff.
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Wiedmann, K.-P., Kassubek, M., Langner, S., & Hennigs, N.
(2009):
Exploring customer value dimensions of trade show internet platforms: Connecting trade shows and web-based services,
in Kamins, M., & Martin, I. M. (Eds.), Enhancing Knowledge Development in Marketing, 2009 American Marketing Association Summer Marketing Educators’ Conference, Vol. 20, pp. 364ff.
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Wiedmann, K.-P., Langner, S., & Hennigs, N.
(2008):
Motive des Konsumentenengagements im Open Source-Marketing,
in Hass, B., Walsh, G., & Kilian, T. (Eds.), Web 2.0. Neue Perspektiven für Marketing und Medien, Springer, Berlin, Heidelberg, pp. 231-248.
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Wiedmann, K.-P., Pankalla, L., & Langner, S.
(2008):
Open Source Marketing – Warum Konsumenten freiwillig am Marketing von Unternehmen teilnehmen,
in Lutterbeck, B. et al. (Eds.), Open Source Jahrbuch 2008, Lehmanns Media, Berlin, pp. 91-104.
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Wiedmann, K.-P., Hennigs, N., & Langner, S.
(2007):
Categorizing the potential and value of WOM-referrals. Towards a comprehensive typology of social influence,
in Dixon, A. L., & Machleit, K. A. (Eds.), Marketing Theory and Applications, AMA Winter Educators’ Conference Proceedings, Vol. 18, pp. 22ff.
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Wiedmann, K.-P., Hennigs, N., & Langner, S.
(2007):
A typology of WOM referral behavior – Individual and social capital as basis drivers/qualities of social influence,
in DeMoranville, C. W. (Ed.), Marketing Theory and Practice in an Inter-functional World, 2007 World Marketing Congress Academy of Marketing Science, Volume XIII, pp. 306ff.
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Wiedmann, K.-P., Langner, S.
(2007):
Open Source als Herausforderung an das Marketing-Management,
in Bayón, T., Herrmann, A., Huber, F. (Eds.), Vielfalt und Einheit in der Marketingwissenschaft – Ein Spannungsverhältnis, Festschrift zum 60. Geburtstag von Prof. Dr. Hans H. Bauer, Springer, Wiesbaden, pp. 135-166.
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Wiedmann, K.-P., Langner, S., & Hennigs, N.
(2007):
Collaborated Marketing: Die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten – Ergebnisse einer explorativen Studie,
in Bauer, H. H., Große-Leege, D., & Rösger, J. (Eds.), Interactive Marketing im Web 2.0+, Vahlen, Munich, pp. 126-149.
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Wiedmann, K.-P., Langner, S., & Hennigs, N.
(2007):
Collaborated marketing – Towards a multidimensional model of motivation in open source oriented marketing projects,
in Khilji, S. E., Teagarden, M. B., Ibrahim, D. N., Meng, T. T., & Ahmend, Z. U. (Eds.), Advances in Global Business Research, Vol. 4, No.1, pp. 290-297, ISSN: 1549-9332.
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Wiedmann, K.-P., Langner, S., & Hennigs, N.
(2007):
The underlying motivation(s) of consumers’ participation in open source oriented marketing projects – Results of an exploratory study,
in Mohr, J., & Fisher, R. (Eds.), Enhancing Knowledge Development in Marketing, 2007 AMA Educators’ Proceedings, Vol. 18, pp. 167ff.
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Wiedmann, K.-P., & Langner, S.
(2006):
Open-Source-Marketing – Ein schlafender Riese erwacht,
in Lutterbeck, B., Bärwolff, M., & Gehring, R. A. (Eds.), Open Source Jahrbuch 2006: Zwischen Softwareentwicklung und Gesellschaftsmodell, Lehmanns Media, Berlin, pp. 139-152.
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Wiedmann, K.-P., & Langner, S.
(2004):
Beeinflussung im Internet – Klassische Techniken und aktuelle Phänomene,
in Wiedmann, K.-P., Buxel, H., Frenzel, T., & Walsh, G. (Eds.), Konsumentenverhalten im Internet: Konzepte – Erfahrungen – Methoden, Springer, Wiesbaden, pp. 195-226.