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von Mettenheim, W.; Wiedmann, K.-P.
(2023):
Social Influencers caught in the web of lies: What are the implications for endorser and brand?,
Paper presented at the 2023 Academy of Marketing Science Annual Conference, New Orleans, LA, May 17-19, 2023.
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Wiedmann, K.-P.; von Mettenheim, W.
(2023):
Developing a concept of measuring and analyzing the reputation of universities: conceptual model and first empirical test,
Paper presented at the 2023 Academy of Marketing Science Annual Conference, New Orleans, LA, May 17-19, 2023.
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von Mettenheim, W.; Wiedmann, K.-P.
(2023):
Success Factors of Sinnfluencer Marketing,
Paper presented at the Global Marketing Conference (GMC), Seoul, South Korea, 19. – 21.7.2023.
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von Mettenheim, W., Wiedmann, K‐P.
(2022):
How to Employ Social Influencers for Improving Consumer's Diet,
paper presented at the 2022 AMA Winter Academic Conference, February 18-20, Las Vegas, Nevada, 2022.
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von Mettenheim, W., Wiedmann, K‐P.
(2022):
Hate Speech and Bad Language: The Ugly Face of Social Influencers and its Impact on Brands,
paper presented at the 2022 AMS Conference, May 25-27, Monterey, California, 2022.
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von Mettenheim, Walter
(2021):
Social Adaptation Theory – Does It Adapt To Social Influencer Marketing?,
paper presented at the 2021 AMA Winter Academic (Virtual) Conference, February 17-19, 2021.
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von Mettenheim, W., Wiedmann, K‐P.
(2021):
Why Brands Should Use Female Influencers to Endorse Male Fashion,
paper presented at the 50th Academy of Marketing Science (AMS) Annual Conference, Virtual, June 1-4, 2021.
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von Mettenheim, W., Wiedmann, K.-P.
(2020):
The Relevance Of Demographical Similarity And Factuality In Social Influencer Marketing,
paper presented at the 2020 Academy of Marketing Science (AMS) Annual (Virtual) Conference, December 14-19, 2020.
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von Mettenheim, W., Wiedmann, K.-P.
(2020):
Social Influencers in Hedonic and Utilitarian Conditions,
paper presented at the 2020 Academy of Marketing Science (AMS) Annual (Virtual) Conference, December 14-19, 2020.
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Wiedmann, K.-P., von Mettenheim, W.
(2019):
The interaction of consumer, endorser and brand personality in social influencer marketing,
paper presented at the 47th Academy of Marketing Science (AMS) Annual Conference, Vancouver, Canada, May 29-31, 2019.
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Wiedmann, K.-P., von Mettenheim, W.
(2019):
An adaptation of the source credibility model on social influencers,
paper presented at the 22nd Academy of Marketing Science (AMS) World Marketing Congress (WMC), Edinburgh, Scotland, July 9-12, 2019.
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Wiedmann, K.-P., von Mettenheim, W.
(2017):
Idle speculation or proficient prognosis? – How to employ celebrity endorsement models smartly,
paper presented at the AMS Annual Conference, Coronado, USA, May 24-26, 2017.
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Wiedmann, K.-P., von Mettenheim, W.
(2016):
True love or fatal attraction? – The controversial relationship between luxury brands and celebrities,
paper presented at the Global Marketing Conference, Hong Kong, China, July 21-24, 2016.
