Publikationen
Aufsätze in Fachzeitschriften
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(2022): Social Influencers and Healthy Nutrition – The Challenge of Overshadowing Effects and Uninvolved Consumers, Journal of Food Products Marketing.
DOI: 10.1080/10454446.2022.2028692 -
(2022): Aristotle meets online endorsers – implications of ancient philosophy for modern marketing communications, Atlantic Journal of Communication.
DOI: 10.1080/15456870.2022.2138389 -
(2021): Attractiveness, trustworthiness and expertise – social influencers’ winning formula?, Journal of Product & Brand Management, 30(5), 707-725.
DOI: 10.1108/JPBM-06-2019-2442
ISSN: 1061-0421 -
(2021): The complex triad of congruence issues in influencer marketing, Journal of Consumer Behaviour, 1– 20.
DOI: doi.org/10.1002/cb.1935 -
(2021): The role of fashion influencers’ attractiveness: A gender-specific perspective, Online: 7:3,263-290
DOI: 10.1080/22041451.2021.2013087