Erweiterte Suche der Leibniz Universität Hannover

M2 vertreten auf der International Marketing Trends Conference, Venedig 2024 01/28/2024 As one of the conference chairs, Prof. Wiedmann was heavily involved in various events at the IMTC, Venice 2024. The highlight was undoubtedly the implementation of the Marketing Trends Radar workshop.

M2 vertreten auf der International Marketing Trends Conference, Venedig 2024 28.01.2024 As one of the conference chairs, Prof. Wiedmann was heavily involved in various events at the IMTC, Venice 2024. The highlight was undoubtedly the implementation of the Marketing Trends Radar workshop.

News des Instituts für Marketing und Management Page 1 of 5. 7th May 2024 Erfolgreiche Promotion von Daniel Brylla an Friedrich Schiller Universität Jena 6th May 2024 M2 bei Global Brand Conference in Edinburgh 15th April 2024 2024: Institut für Marketing und Management erneut hervorragend platziert im internationalen Ranking von Research.com 25th March 2024 M2 bei ECOS 2024 in Brno, Tschec...

Publikationen Aufsätze in Fachzeitschriften Rothert Schnell, C., Böddeker, S., Walsh, G. 2024 : Asset sharing in healthcare sectors: An examination of unintended patient outcomes part two , British Journal of Healthcare Management, forthcoming.

Publikationen Aufsätze in Fachzeitschriften Rothert Schnell, C., Böddeker, S., Walsh, G. 2024 : Asset sharing in healthcare sectors: An examination of unintended patient outcomes part two , British Journal of Healthcare Management, forthcoming.

Publikationen Aufsätze in Fachzeitschriften Rothert Schnell, C., Böddeker, S., Walsh, G. 2024 : Asset sharing in healthcare sectors: An examination of unintended patient outcomes part two , British Journal of Healthcare Management, forthcoming.

Publikationen Aufsätze in Fachzeitschriften Rothert Schnell, C., Böddeker, S., Walsh, G. 2024 : Asset sharing in healthcare sectors: An examination of unintended patient outcomes part two , British Journal of Healthcare Management, forthcoming.

From now on, Prof. Wiedmann will continue in his new role as Emeritus. In January 2024, for example, as co chair of the International Marketing Trends Conference in Venice. At Markentag 2023, Prof. Wiedmann led a session on artificial intelligence and brand management.

From now on, Prof. Wiedmann will continue in his new role as Emeritus. In January 2024, for example, as co chair of the International Marketing Trends Conference in Venice. At Markentag 2023, Prof. Wiedmann led a session on artificial intelligence and brand management.

(2018): Assessing the effects of multichannel retailer corporate reputation on customer new product adoption and RFM value , Journal of Service Management, 29(4), 680-702. (2017): Effects of Customer-Based Corporate Reputation on Perceived Risk and Relational Outcomes: Empirical Evidence from Gender Moderation in Fashion Retailing , Journl of Product and Brand Management, 26(3), 227-238. (2016): Surface-acting outcomes among service employees ...

(2018): Assessing the effects of multichannel retailer corporate reputation on customer new product adoption and RFM value , Journal of Service Management, 29(4), 680-702. (2017): Effects of Customer-Based Corporate Reputation on Perceived Risk and Relational Outcomes: Empirical Evidence from Gender Moderation in Fashion Retailing , Journl of Product and Brand Management, 26(3), 227-238. (2016): Surface-acting outcomes among service employees ...

DOI: https://doi.org/10.1007/s11747-019-00635-z Haase, J., Wiedmann, K.-P. DOI: https://doi.org/10.1016/j.jbusres.2017.09.008 Haase, J., Wiedmann, K.-P. DOI: https://doi.org/10.1108/BFJ-01-2018-0058 Haase, J., Wiedmann, K.-P., Labenz, F. (2018): Effects of consumer sensory perception on brand performance , Journal of Consumer Marketing, 35(6), 565-576.